MyORB

MyORB a creative consultancy MyORB is a multi-disciplinary creative studio based in New York founded by Czech-German creative director Lucie Kim.

Our focus is to work closely with clients to help define, understand and express their own identity.

Perfect Day of Inspiration
03/13/2026

Perfect Day of Inspiration

03/04/2026

THINGS THAT TRANSFORM NO.05

05. FEAR
A movement from OBVIOUS → ASPIRING

Fear is a signal.
It appears when something matters.

In our work, fear is not a warning to retreat.
We invite to move beyond the obvious.

The expected rarely creates change.
It repeats what is already known.

We choose to question, to challenge,
to explore ideas that may feel slightly out of reach.

This is where attention is born
And imagination expands.

This is where brands move.
Towards what they can become.

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MyOrb - M.07-26: A brand practice for strategy, creative & direction.
Play. Refine. Practice.

Our collaborative playground is where true creative is born, refined with your teams’ insight, and transformed into brand identities, strategies, toolkits, and campaigns that resonate with culture. We want to apply our intellect and energy where it matters to create meaningful change and drive your growth.

Together, we can build conversation-worthy brands.

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THINGS THAT TRANSFORM NO.0404. INTENTA movement from UNDEFINED→ ANCHOREDWe work toward definite goals.aware that clarity...
02/26/2026

THINGS THAT TRANSFORM NO.04

04. INTENT
A movement from UNDEFINED→ ANCHORED

We work toward definite goals.
aware that clarity does not limit possibility,
it strengthens it.

We partner with people who have deeply considered
their purpose,
their position,
and the road ahead.

Intent asks for commitment.
To the process.
To the decisions we make together.
To see something through.

Projects are not accidents.
They follow beliefs.
Marked by clarity.
Strengthened by commitment.

When intent is shared,
The work gains momentum.

____

MyOrb - M.07-26: A brand practice for strategy, creative & direction. Play. Refine. Practice.

Our collaborative playground is where true creative is born, refined with your teams’ insight, and transformed into brand identities, strategies, toolkits, and campaigns that resonate with culture. We want to apply our intellect and energy where it matters to create meaningful change and drive your growth.

Together, we can build conversation-worthy brands.

03.TRUSTA movement from Risk → BeliefOur expertise and experience form a solid foundation for everything we make.Years o...
02/10/2026

03.TRUST
A movement from Risk → Belief

Our expertise and experience form a solid foundation
for everything we make.

Years of practice.
Years of trying, refining, beginning again.

What we know is earned.
Through listening, making,
through staying with the work.

This foundation allows us to take risks with intention,
to believe in what we are building together.

Trust the process.
Believe in the partnership.

When experience meets openness,
The work can go further.

THINGS THAT TRANSFORM No. 0202. DialogueA movement from ORDINARY → TRANSFORMATIVE.We invite dialogue into every project....
02/05/2026

THINGS THAT TRANSFORM No. 02

02. Dialogue
A movement from ORDINARY → TRANSFORMATIVE.

We invite dialogue into every project.
As a way of staying curious, as a way of seeing.
Allowing possibility to expand.

We seek an active exchange.
A willingness to remain.
To linger and make meaning.

When listening becomes part of making,
It allows for transformation.

With this intent, ideas are tested, sharpened, and extended.

Not toward speed.
But toward depth.
And toward what lasts.

____

MyOrb - M.07-26: A brand practice for strategy, creative & direction. Play. Refine. Practice.

Our collaborative playground is where true creative is born, refined with your teams’ insight, and transformed into brand identities, strategies, toolkits, and campaigns that resonate with culture. We want to apply our intellect and energy where it matters to create meaningful change and drive your growth.

Together, we can build conversation-worthy brands.

THINGS THAT TRANSFORM No. 0202. DialogueA movement from ORDINARY → TRANSFORMATIVE.We invite dialogue into every project....
02/05/2026

THINGS THAT TRANSFORM No. 02

02. Dialogue
A movement from ORDINARY → TRANSFORMATIVE.

We invite dialogue into every project.
As a way of staying curious, as a way of seeing.
Allowing possibility to expand.

We seek an active exchange.
A willingness to remain.
To linger and make meaning.

When listening becomes part of making,
It allows for transformation.

With this intent, ideas are tested, sharpened, and extended.

Not toward speed.
But toward depth.
And toward what lasts.

01/27/2026

Graphic design is a beautiful and effective medium.
One that helps people, brands, and institutions define who they are.

We revisited the core of our practice, first developed for a lecture at the . It is a manifesto of sorts that has guided our work from its beginning through today.

THINGS THAT TRANSFORM

01. BIRTH

Every Project emerges from a new exploration. It is unique. Conceptual and artistic.

A movement from NOTHING → EVERYTHING.

____

MyOrb - M.07-26: A brand practice for strategy, creative & direction. Play. Refine. Practice.

Our collaborative playground is where true creative is born, refined with your teams’ insight, and transformed into brand identities, strategies, toolkits, and campaigns that resonate with culture. We want to apply our intellect and energy where it matters to create meaningful change and drive your growth.

Together, we can build conversation-worthy brands. process thingsthattransform manifesto play refine practice

01/06/2026

M. 2007–2026: A new chapter of Play. Refine. Practice.
MyOrb has always existed in moments of becoming.

So have the people we work with.

We’re often brought in when ideas are forming, shifting, or in need of sharpening. When something familiar needs to evolve, or something new wants to take shape. It’s in these in-between moments that the most meaningful work tends to happen.

The past year was shaped by collaborations that felt especially aligned. Working alongside partners who value strategic play, curiosity, and trust in the process allowed the work to deepen, resulting in clearer direction and brand systems built to grow over time.

Our work spans creative strategy, visual direction, concept and campaign development, brand identity, and the creation of brand platforms designed not just to launch, but to live and grow alongside the business.

As we step into this next chapter, we’re leaning further into that shared way of working:

Play — making room for experimentation

Refine — sharpening with insight

Practice — building together with intention

We’re grateful for the trust and openness that make this kind of work possible, and excited to keep building, refining, and practicing together.

So reach out if you are looking for a creative partner who thinks alongside you.

12/02/2025

For the MoMA Holiday campaign, we leaned into what the museum already does so beautifully: A play with color and form.

What emerged was a visual rhythm in which objects were arranged in colorful compositions. Negative space became a design tool, and color became the connective thread that carried the eye from page to page. Instead of forcing a narrative, each piece speaks for itself. It’s geometry, boldness, and vibrancy. The result is a holiday world that feels very MoMA: bright, curious, and full of creative energy.

11/11/2025

’Tis the season.
A little holiday light, refracted through Tiffany blue. ✨

Grateful to have contributed to a campaign that captures Tiffany’s artistry.

Over the years, we have fine-tuned our process with new clients. Learning about them from the inside out and figuring ou...
10/07/2025

Over the years, we have fine-tuned our process with new clients. Learning about them from the inside out and figuring out the je ne sais quoi.

Together, we explore not just what you do, but why you do it, and how your brand can create meaning for your clients and community.

We build a tailored survey and workshop designed to uncover both the strategic foundation and the emotional resonance of your business:

∙ Your Story & Purpose: why you started, what drives you, and the problems you aim to solve.

∙ Vision & Direction: the world you want to help shape and where you want to take your brand.

∙ Identity & Differentiation: what makes you unique, what you stand for (and against), and the values at your core.

∙ Client Impact: how your services benefit and transform clients, both functionally and emotionally.

____
MyOrb - M.07-25: A brand practice for strategy, creative & direction. Play. Refine. Practice.

Our collaborative playground is where true creative is born, refined with your teams’ insight, and transformed into brand identities, strategies, toolkits, and campaigns that resonate with culture. We want to apply our intellect and energy where it matters to create meaningful change and drive your growth.

Together, we can build conversation-worthy brands.

Over the years, we have fine-tuned our process with new clients. Learning about them from the inside out and figuring ou...
10/07/2025

Over the years, we have fine-tuned our process with new clients. Learning about them from the inside out and figuring out the je ne sais quoi.

Together, we explore not just what you do, but why you do it, and how your brand can create meaning for your clients and community.

We build a tailored survey and workshop designed to uncover both the strategic foundation and the emotional resonance of your business:

∙ Your Story & Purpose: why you started, what drives you, and the problems you aim to solve.

∙ Vision & Direction: the world you want to help shape and where you want to take your brand.

∙ Identity & Differentiation: what makes you unique, what you stand for (and against), and the values at your core.

∙ Client Impact: how your services benefit and transform clients, both functionally and emotionally.

____
MyOrb - M.07-25: A brand practice for strategy, creative & direction. Play. Refine. Practice.
Our collaborative playground is where true creative is born, refined with your team’s insight, and transformed into brand identities, strategies, toolkits, and campaigns that resonate with culture. We want to apply our intellect and energy where it matters to create meaningful change and drive your growth.
Together, we can build conversation-worthy brands. Reach out at [email protected] to find out about concept sprints, branding programs, or a growth strategy for your brand.

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New York, NY

Telephone

+12122264216

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