Dillon Asencio

11/23/2022

Tumblr seeing an uptick in users coming from Twitter is a bit odd. I’m not too familiar with Tumblr, but both sites don’t seem comparable in their offerings to users. It’ll be interesting to see how long Twitter users use Tumblr as a replacement.

I do have 1 question for Tumblr loyalists.
……why?

Tumblr is seeing an uptick in activity after Elon Musk's Twitter takeover, but some longtime users are wary of newcomers.

11/23/2022

Budweiser has every right to sue Fifa to recoup losses as a result of Qatar banning alcoholic beer sales in stadiums. While Budweiser’s non-alcoholic beer can be sold in stadiums, their alcoholic beers can only be sold in fan zones. The decision to ban the beers in stadiums was Qatar, but FIFA has a responsibility to make things right.

I doubt Budweiser will sue FIFA though. Suing will put a wrench in their relationship. With the World Cup being the biggest tournament in the world, I doubt Budweiser will want to spoil that relationship. I see Budweiser taking any losses in stride…..for now.

“Selling beer at games had already been agreed upon. This is a clear contract breach, absolutely no doubt about it.”

11/22/2022

As marketers, the holidays are most likely a golden time for your company/brand. Consumers are more engaged and sales are easier to close. There's one problem....everyone is doing the SAME thing.

Stand out by using your social media platform in creative and unique ways to set yourself apart from others. TiK Tok is a great way to post promotional and fun content to drive sales, brand awareness, and engage with customers.

The key for marketers is to harness ‘community commerce’, as viral content on TikTok rapidly drives global product demand.

11/21/2022

Step #13: Anticipate your target market needs.

Often times, we think that creating a great product/service and having great copy or advertising is the key to making it successful. But what good is that product or service if no one needs it? Looking into the future and understanding your customer's current and future needs is the best way to develop and market your product/service.

If you're looking for your next campaign inspiration or interested in a brief history of marketing, take a look at some tips from the greatest marketers of all time.

11/20/2022

I love Anheuser-Busch's approach to marketing during the World Cup. With Qatar banning beer sales just before the beginning of the World Cup, Anheuser-Busch is forced to push marketing efforts elsewhere. While their non-alcoholic beer will still be sold in stadiums, it still does not negate the lost revenue and potential brand recognition of having Budweiser's alcoholic beers being sold in the stadium.

I look forward to seeing what Anheuser-Busch comes out with during the World Cup.

As part of the global campaign, influencers will appear in Lil Baby’s “The World is Yours to Take” music video while also generating individual content.

11/20/2022

Hey Everyone!

Welcome to my new page!

On this page I'll share news in marketing and advertising, my opinion on ads I see while traveling throughout NYC, and other tips and tricks to market your brand/services.