Fohr

Fohr removes the uncertainty from creator marketing. Alone, each can create beautiful stories. Together, we believe they can create even greater ones.

We founded Fohr Card with the purpose of bringing together two groups of people who share a love for storytelling; creative brands and creative influencers.

05/13/2026

James Nord has been thinking about internet culture, creator economics, and the future of influence longer than the industry has existed.

In this episode of Inspiring Futures with Edward Cotton, he talks through his journey—the early years, Fohr’s evolution, and what most marketers still get wrong.

Link in our story.

04/29/2026

Fohr is changing how brands and creators find each other at Cannes. No more hoping you bump into the right person at the spritz bar.

Connect shows you exactly which brands and creators are joining us on the Croisette, so you can leave less to chance and more to intention.

Postcards are cute. Connect is better.

Link in bio.

04/24/2026

interviewed Ed Davidson, the Chief Growth Officer at , about why the festival is going bigger on creators than ever—increased programming, new spaces, and even more creators in attendance.

But with more people than ever descending on the South of France, actually connecting with the right brands (or creators) is still surprisingly hard. So we built Connect.

Brands and creators can find each other, set up meetings, and show up to Cannes with a plan.

Scalable mentioned it in this week’s newsletter. Link in bio to check it out.

04/23/2026

Last year, set the bar for Cannes activations. So when the chance to partner with them on creator economy programming came up, the answer was obvious.

We’re building out our lineup and want to know who else will be in the south of France. Drop a comment, we’d love to connect.

03/04/2026

Creator marketing is much more than a hobby, it’s a billion-dollar industry.

But as rates have risen, performance hasn’t always kept pace.

One of the most powerful channels in advertising shouldn’t also be one of the least predictable.

02/27/2026

The Fohr community showed up with great questions during our webinar on predictive.

We didn’t get to them all in the moment, so we’re diving back in with more answers.

02/23/2026

A 925% counteroffer isn’t shocking anymore, it’s routine. And it’s leaving brands unsure where negotiations are supposed to start.

This isn’t about underpaying creators. The best creators do—and should—command real money.

It’s about tying compensation to performance.

Because when pricing is anchored in outcomes, the full industry wins:

Brands invest with confidence.
Creators are paid for their impact.
And the channel earns long-term credibility.

02/17/2026

We asked hundreds of creators about the wildest perks of the job.

For some, it was a $45K payout.
For others, an apartment lease.

Five years ago, brands wouldn’t have predicted numbers like this. But the creator economy is evolving, fast. Fohr helps brands keep pace.

We forecast performance before campaigns launch, price partnerships on predicted outcomes, and bring structure to a market that’s moving quickly.

Creators can earn more.
Brands just need a smarter way to invest.

02/14/2026

never disappoints .🍸

Tuesday night we brought together a small group of executives for great food and a discussion on the future of creator marketing; it’s one of our favorite ways to connect with leaders in the industry.

Up next, LA + SF. ✈️

02/12/2026

Did we interrupt your commute? We hope so.

Our latest out-of-home placements are live with a simple reminder: for this industry to continue growing, pricing has to be tied to performance.

So if you’re walking through SoHo or Midtown, look up.

02/09/2026

How do you “meet in the middle” when you’re $310K apart?

Address

72 Allen Street
New York, NY
10002

Website

http://www.fohr.co/

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