01/05/2023
Take a dive into our ABM best practices 🏊
Programmatic / Retargeting
🔍 Start by utilizing an intent engine to isolate accounts that are surging in topical intent related to your product category.
🔍 We utilize Choozle ad-serving technology to display ads to users from these accounts across a huge network of websites.
Paid Social
🤑 Establish overall campaign goals - what is the desired outcome for the campaign?
🤑 We rely heavily on LinkedIn for paid social media campaigns - the platform allows the most relevant and comprehensive user data set to target.
Targeted Asset Syndication
🎯 Generate a pool of lead-generation assets including white papers, case studies, and OnDemand webinars.
🎯 Ensure each asset aligns with each of your target personas at each stage of the buyer's journey - create new assets as necessary.
Executive Roundtables
👔 We work with a partner to hand-select executives from key pipeline accounts to invite to an executive roundtable to contribute to a discussion on a topic related to your product.
👔 The roundtable is moderated by an expert who, along with our oversight, provides guidance on key discussion points.
When conserving budgets is a top-most priority, vendors often refocus marketing and sales efforts on pipeline acceleration. An ABM program that utilizes intent data and combines multiple tactics to surround contacts from priority accounts will likely influence demand!
From startups to enterprises, the world's leading cybersecurity vendors rely on us ➡️ https://cybertheory.io/media-services/?utm_source=facebook&utm_medium=social+post&utm_campaign=services
