Sarah E Payne

04/12/2022

This article breaks down some of the best online social media marketing courses available right now. We should always be striving to learn more about the social media marketing landscape. More skills means more opportunities to grow!

With social media marketing, you can establish an online presence to reach more customers or readers and start to expand.

04/12/2022

How much influencer marketing is too much? Often times I get frustrated with the amount of sponsored videos Youtubers will post, especially if it is several in a row. To me, it doesn't come off as genuine and like they truly love the products they are promoting. Therefore, marketers who work in influencer marketing should pay special attention to how influencers are coming across when they are marketing their products. For example, This has started to happen with this Youtuber/influencer I used to love, Sierra Furtado. As you can see from the photo, in one of her recent videos she is marketing a website I've never heard her ever mention using until this video Fragerance.com. These days, it's hard to know which influencers are being genuine in this oversaturated influencer market.

04/12/2022

Social media algorithms are often the bane of a social media marketer's existence. But they are also bad for content creators as they squash creativity, according to this really interesting think piece from The Guardian. So should social media apps fix or modify their alorigthsm, or just get rid of them altogether? I'm not sure what the answer is, but they definitely need some refining to help promote creativity on social media once again!

While travelling in an ambulance, Chris Jones became fascinated by the cool way the crew coped. What could be learned from them – and how could we use that to rise above the relentless noise of social media?

04/12/2022

The millennial market is so large, it can be hard to know how to target them using social media. I thought this article from BrandEquity.com gave some good beginner tips that all social media marketers should understand. However I was hoping for a bit more details of what types of influencers resonate the most with millenials specifically. So fellow millennials - what kinds of influencers do you trust?

https://brandequity.economictimes.indiatimes.com/blog/the-perfect-strategies-for-marketing-to-millennials/90766491

Brand marketing to millennials based on the above precepts could help companies to future-proof their products and services. By connecting with millen..

04/12/2022

Social media has changed so much over the past 10 years, and as marketers we always need to be adapting to these changes. Love this article from Forbes that breaks down some common myths about social media that are no longer true or never were.

As with anything in life, nothing is ever cut and dry regarding social media marketing. The best way to find out what works for your brand is to experiment, analyze and iterate.