DNY

12/07/2024

DNY was live in Washington, DC, last night as US universities competed to win the next United States Postal Service advertising campaign. DNY ’s CEO, Val DiFebo, was a judge at the event organized by the AEF. Congratulations to Loyola University Chicago on their win.

Picture Courtesy of. . pictured AEF Board Chair & Judget Val DiFibo, Professor Sean Connolly, and the winning Loyola team.
United States Postal Service
Val DiFeb

11/24/2024

TAYLOR SWIFT NEWS ALERT: NBC will release a new documentary on Swift Monday and DNY’s CEO .difebo is featured as one of the industry experts. The feature will be released on Monday 11.25 on Peacock. Don’t miss it!

11/20/2024

Congrats to our own , for being selected as a juror for the 2025 Social Media Jury!

The Clios have been honoring excellence in advertising since 1959, and we are excited to see what Ashley and her fellow jurors select this year. Congrats Ashley!

10/31/2024

With creators and influencers playing a front-and-center role in this year’s Presidential Election, how do brands ensure they don’t get caught up in potentially damaging political debates? Our Chief Creator Officer, ASHLEY RUDDER, lends her thoughts in this week’s Digiday Marketing Brief.

As creators have become more important for politicians, marketers and agency execs have to navigate the ripple effects of that shift, namely that it’s more likely for creators to be talking about politics or sharing political views in some way, especially in the coming week.

10/07/2024

“Never before” is how DNY’s CEO Val DiFebo
described the “Swift Effect” when she sat down with NBC to discuss Taylor Swift's impact on brands, businesses, and people. Her thoughts will be featured in a special project by the network. Details coming soon. It’s safe to say that DNY is a proud member of the Swifties.

09/18/2024

Did you see the recent Coca-Cola + Oreo partnership? Gimmick or strategic? See what DNY's Chief Creator Officer, Ashley Rudder, had to say in today’s piece by Brand Innovators. 🍪 +🥤

Milk and cookies are a well-recognized pair, but Coke and cookies?  Marketers are embracing the power of mismatched pairs—or at least unlikely pairings—when forming joint promotional ventures. In recent months, we have seen a raft of unexpected brand collaborations. Coca-Cola Co. launched a pro...

08/28/2024

What piece of consumer tech could you not live without? DNY's Jayme Maultasch shares his in The Drum's agency advice column.. Check it out!

Consumer tech drives all of our lives today – where would we be without our smartphones, smartwatches and reasonably intelligent Airpods? As part of our Consumer Technology Focus, The Drum asks the industry what consumer tech products they love and what they would do without them.

08/15/2024

Our very own ASHLEY RUDDER sat down with Muse by Clios to discuss her new role as Chief Creator Officer and why the "creator moment" in the advertising industry is here to stay. Check it out!

Deutsch N.Y.'s first chief creator officer discusses her role and the impact it may have on the agency

08/12/2024

We are in our “Transformation Era” at DNY — Swipe ➡️

With a new offering, a different approach, and a new CCO, it’s sure to be a transformative time for us and our clients.

07/26/2024

Meet Ashley Rudder, our new Chief Creator Officer.

Known for her inspiring leadership and innovative approach, Ashley brings a distinguished background in spearheading transformative initiatives within globally renowned consumer brands, leading social platforms, and the creator community.

Ashley’s unconventional career path, from make-up artist to global creative leader at M·A·C Cosmetics and award-winning CCO at Whalar, has crafted a unique tapestry of expertise across brand, agency, and tech sectors. Her expertise in content development, social media, and commercial brand strategy, particularly within the highly competitive and culture-driven beauty vertical, is exactly the talent DNY was looking for as we continue to evolve DNY, reshaping the additional agency model to better serve our clients.

Different from a chief creative officer, this position focuses on actionable, innovative approaches, drawing on the cultural zeitgeist to support clients and their businesses.

Welcome to the DNY family, !!!