09/12/2024
1. Initial Consultation:
DVS&Co collaborated closely with the UAC team to learn about the SYE program and did a deep dive into their mission, values, and goals. These conversations were crucial in laying the groundwork for a cohesive brand identity and website design that would resonate with their audience.
2. Website Development:
We started by using the existing copy from UAC’s SYE web page as a foundation for the new website’s design. Once we aligned on the visual direction, we enriched the site with updated images, refined content, and essential functionalities, ensuring a modern and engaging user experience for both students and employers.
3. Brand Identity Concepts:
Building on UAC’s established brand, DVS&Co proposed two distinctive concepts to the SYE team:
• The first concept featured an open book with sun-like pages inside a protective shield, representing knowledge, security, and new beginnings.
• The second concept portrayed a torch, potentially held by hands, with the UAC icon forming the flame—a powerful symbol of mentorship and leadership.
After thoughtful consideration, the chosen concept perfectly encapsulated the spirit of the SYE program.
The Result?
A fresh, impactful brand identity that embodies SYE’s mission while seamlessly integrating with UAC’s core branding. The new, user-friendly website effectively communicates essential program details, deadlines, and processes, enhancing engagement with both students and employers.
Want to see more?
This is just a glimpse into our process. For the full case study and to explore more of our work, visit our website. Ready to elevate your brand? Let’s talk—contact us for a consultation!