05/15/2026
Yesterday, FINN hosted a luncheon at the The Langham, Boston, where our own David Krejci highlighted the challenges of the AI era and best practices to protect brands from narrative manipulation.
He was joined by panelists Tina Cassidy, CMO, GBH and Nikolas Noel, VP Marketing, Boston Dynamics, who shared their own perspectives on navigating the minefields and misconceptions amplified by the algorithm. Attendees even enjoyed a special guest appearance from Spotยฎ!
If you missed it, here are some key takeaways:
๐น ๐ง๐ต๐ฒ ๐ฏ๐ฒ๐๐ ๐ฑ๐ฒ๐ณ๐ฒ๐ป๐๐ฒ ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐ฝ๐๐๐ฎ๐๐ถ๐ผ๐ป ๐ถ๐ ๐๐ฟ๐๐๐, ๐ฏ๐๐ ๐๐ผ๐ ๐ฐ๐ฎ๐ปโ๐ ๐ฏ๐๐ถ๐น๐ฑ ๐๐ฟ๐๐๐ ๐ถ๐ป ๐ฎ ๐ฐ๐ฟ๐ถ๐๐ถ๐. Routinely communicate and reinforce your values through action. Building trust with your audience makes it harder for others to undermine your voice.
๐น ๐๐ป๐ผ๐ ๐๐ต๐ฒ๐ป ๐๐ผ ๐ฟ๐ฒ๐๐ฝ๐ผ๐ป๐ฑ ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ๐ป ๐๐ผ ๐ท๐๐๐ ๐น๐ฒ๐ ๐ถ๐ ๐ด๐ผ. If your brand narrative and reputation are well-established, engaging the antagonist can just amplify the issue. Weigh all the risks.
๐น ๐๐ฒ๐ป๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐ฎ๐๐ฑ๐ถ๐ฒ๐ป๐ฐ๐ฒ. Understand the gap between the narrative and the truth, and when complex explanations wonโt land. Avoid responding with angry or condescending language that will prompt opponents to double-down. And remember that sometimes, you have to adopt meme culture to respond to meme culture.
๐น ๐๐ผ๐ปโ๐ ๐ฟ๐ฒ๐ฝ๐ฒ๐ฎ๐ ๐๐ต๐ฒ ๐ป๐ฒ๐ด๐ฎ๐๐ถ๐๐ฒ. Respond without recycling the language of the attack. Repeating it will just prompt algorithms to continue spreading the negative narrative.
๐น ๐๐ผ๐ปโ๐ ๐น๐ฒ๐ ๐ณ๐ฒ๐ฎ๐ฟ ๐ผ๐ณ ๐๐ ๐ฟ๐๐น๐ฒ ๐๐ผ๐. Even in the AI era, people are extremely underrated.
A big thanks to everyone who joined us and the Langham Hospitality Group for helping us host such an engaging event!
