EX.CO

EX.CO EX.CO is the smarter video technology, harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH.

08/05/2026

Ads at Spotify aren't just a business line, they're the engine behind the creator ecosystem. 🎧

At Cannes Lions, Per Sandell, Co-Head of Ads at Spotify, joins Brian Morrissey of The Rebooting for TRB Conversations to share:

🎙️ Rebuilding Spotify's ad stack from the ground up, including a new ad exchange and manager
🤖 How agentic AI is already showing up in ads, from generative creative tools to natural-language audience targeting
🧠 Why audio's staying power makes it one of advertising's most underrated channels

Watch the full conversation ↓

https://hubs.li/Q04s0WG-0

Agentic advertising is coming, and it won't tolerate ambiguity.AI buying agents will evaluate CTV supply quality automat...
08/05/2026

Agentic advertising is coming, and it won't tolerate ambiguity.

AI buying agents will evaluate CTV supply quality automatically — incomplete signals and static floors get filtered out algorithmically, no human review needed.

The infrastructure you build today determines whether you capture that spend or get routed around.

Our 2026 CTV Guide explains how to get ready → https://hubs.li/Q04r-gQT0

🏆 Big news: EX.CO has been named a winner in the Sell-Side Programmatic Product/Platform category at the 2026 ADWEEK Tec...
08/04/2026

🏆 Big news: EX.CO has been named a winner in the Sell-Side Programmatic Product/Platform category at the 2026 ADWEEK Tech Stack Awards!

This recognition reflects our continued work helping media owners drive smarter, more efficient monetization through machine learning.

Thank you to ADWEEK for the recognition, and to our team and partners for making this possible.

See the full list of honorees. 👉 https://hubs.li/Q04rTY_70

07/29/2026

Everyone chasing "agentic" wants something different: hype, a smaller ad tech tax, more speed, better performance.

John Roberts, Chief Innovation Officer at People Inc., tells Brian Morrissey of The Rebooting where the tech is actually earning its keep, and where a human still needs to be in the room.

Watch the full conversation: https://hubs.li/Q04r8sST0

07/28/2026

What if TV's biggest advantage isn't reach, it's everything that happens after the ad runs? 📊

At this year's Cannes, NBCUniversal's chief product officer, Ryan McConville, joined Brian Morrissey for TRB Conversations powered by EX․CO where he shared:

📈 How Liquid Death's TV ads showed up again in retail media data
🎯 How AI now targets the right ad, right person, and right moment in real time
🤖 Where agentic AI is actually live in ad operations today (not just hype)

Watch the full conversation -> https://hubs.li/Q04r0Wqj0

More SSPs ≠ more revenue.The average CTV platform now works with ~30 SSPs — double last year. But direct integrations cl...
07/27/2026

More SSPs ≠ more revenue.

The average CTV platform now works with ~30 SSPs — double last year. But direct integrations clear at a $14 median CPM floor vs. $19.50 through resellers. That's a 39% premium buyers pay that never reaches the publisher.

Buyers doing supply path optimization have noticed — and they're consolidating spend toward the cleanest, most direct paths. Is your setup one of them? https://hubs.li/Q04qT0ym0

07/23/2026

We put some of our ad tech and media friends on the spot in Cannes with a game of "This or That" — rosé, real talk, and a few answers nobody saw coming. 👀

Thanks to Sandro Del Grosso, Jessica Batty, Matt O'Neil, Sophia Westrich, Hollis Guerra, Ashley Holmes, Michal Nissenson, Shira Shkedi, Alison Harding, Laliv Hadar, Ronah Pulle, and Abbi October for playing.

If you run CTV monetization, you've seen this pattern:- Streaming audiences are growing- Programmatic spend is rising (n...
07/22/2026

If you run CTV monetization, you've seen this pattern:
- Streaming audiences are growing
- Programmatic spend is rising (nearing half of all buys)
- Headlines predict $46B in ad spend by 2028

And yet, revenue isn't keeping pace.
CPMs are flat. Fill rates shift without a clear cause.
The reporting doesn't explain it. It’s tempting to blame demand, and keep adding DSPs.

In our recent survey, nearly 80% of CTV media owners said the same thing about their own stack: it's leaving revenue on the table.

That distance — between the value of CTV inventory and its realization — has a name.

Our latest blog breaks down what we’re calling the CTV Yield Gap, why it's growing, and what's actually closing it for the media owners moving first. 👉 https://hubs.li/Q04qnfPK0

And with that, the EX․CO World Cup Prediction Challenge comes to a close! 🏆Spain are World Cup champions, and we have ou...
07/22/2026

And with that, the EX․CO World Cup Prediction Challenge comes to a close! 🏆

Spain are World Cup champions, and we have our own winners to celebrate. A huge congratulations to our top 3:

🥇 Brian Brownie, Tribune Publishing
🥈 Itzik Vaknin, Nexxen
🥉 Alex Brant, El Cronista

Thank you to everyone who participated and competed alongside us throughout the tournament. Until next time! ⚽

07/21/2026

"Is AI fundamentally transforming advertising? Not yet." 🎤

At Cannes Lions, Paul Jelinek, Chief Business Officer at EX․CO, joins Brian Morrissey of The Rebooting for TRB Conversations.

He shares:
🎬 The rise of content creator communities and sports personalities building real IP
🔍 Where AI is actually showing up today: as a tactical tool for discovery and visibility
🚀 Why the biggest shift this year isn't AI, it's who's building franchises around themselves

Watch the full conversation: https://hubs.li/Q04q9Rs00

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