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06/29/2022

CTV is the way of the future. Forbes explains why more and more brands and agencies are adding OTT to their attribution measurement mix. It’s just one more way in which to connect with customers and provide the personalized experience they seek.

Savvy marketers should pay attention and consider adding OTT/CTV to their advertising mix.

05/25/2022

People are streaming with CTV, and most are watching at least some ad-supported content with 97% of CTV users having access to a paid subscription to ad-free platform. Read ExchangeWire for details.

Integral Ad Science, a global leader in digital media quality, today (24th May 2022) released new research on Connected TV (CTV) trends in Australia. The

04/27/2022

The best of both worlds: The Drum highlights the benefits of CTV, discussed by the four women on the panel for The Drum’s Digital Transformation Festival 2022 session.

Connected TV (CTV) offers marketers the best of both worlds; it has the direct targeting of online, as well as the reach and high ad completion rates that come with TV – which is great, but which way do you measure it?

03/25/2022

TV is the latest medium to go digital, but it's high time to take advantage of all the new benefits CTV can bring to advertising when bought programmatically, such as recognizing the same household members or individuals across devices and content platforms, Adweek is convinced.

Advertisers can’t expect their linear TV advertising strategy to translate into a CTV strategy—there’s more work to be done.

02/18/2022

CTV growth is here to stay. The Drum explored how brands and their agencies can best capitalize on the connected TV opportunities that lie ahead.

Make no mistake, connected TV (CTV) is booming. The number of UK households using CTV reached 19.2 million by the end of 2020, compared to 17.3 million in 2019, according to research from Strategy Analytics. And, thanks to addressable household targeting and optimization capabilities, brands are abl...

01/18/2022

Now is the time to focus on the massive CTV programmatic opportunity. Simpli.fi unveils what is in store for OTT advertisers in 2022.

Simpli.fi is the leader in localized programmatic solutions. Trade desks, networks, local media groups, and multi-location brands leverage Simpli.fi’s superior performance, customizable audiences, and efficient delivery models to drive higher ROI in their digital businesses.

12/14/2021

The benefits of connected TV are well documented, yet there’s a low participation rate of advertisers on CTV. AdExchanger explains the reasons for that.




🔗 Link here: https://cutt.ly/ZYLO4vg

11/19/2021

For the first time ever, in-app advanced TV impressions surpassed those on the web during the last year. AdMonsters explain how CTV ads were transacted recently.

Google Ad Manager stats about the CTV ad market including transaction trends, global viewership insights, and even details about live streaming performance.

10/12/2021

CTV advertising is rich with potential and benefits. Business 2 Community explains what exactly should be done to add this channel to your digital digital marketing plan.

Connected TV (CTV) is becoming a more widespread mode of media consumption. Although digital marketers are taking notice, many are…

09/14/2021

What is exciting the advertisers? The Drum's deep dive into the advanced TV advertising aims to explore what advanced TV advertising actually is, what it can do for advertisers, and what still needs to be done to realize its potential.

The era of advanced TV advertising has begun, creating new capabilities for the medium and promising to make television advertising even more effective. But it also means greater complexity for the broadcasters, advertisers and agencies trying to unlock those capabilities and capitalize on that prom...

08/17/2021

Roku devices keep dominating the programmatic ad market: 46% of programmatic ad spend in CTV went to Roku devices, while Samsung, Apple, and Amazon come in at second, each with about 10% market share. Read more on Streaming Media

Report reveals 78% of U.S. households are now reachable via programmatic CTV advertising, but ad fraud rates remain high, at 24% in Q420

08/03/2021

A simple recipe for CTV advertising from David George, CEO of Pixability, Inc.: start with the biggest ad-supported platforms, then add in Roku and/or Amazon devices that can reach the long tail.

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by David George, CEO of Pixability. While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer us...