Anteriad

09/26/2026

Happy European Day of Languages!

Walk through our Madrid office on any given morning, and you'll hear a handful of different languages before the first coffee break. That's not a fun fact for the careers page. It's how our BDR team reaches buyers in their own market, in their own language, with the context that actually lands.

Today is about Europe, but the range of our BDR team is global. From English, Spanish, and French to Bahasa, Korean, Japanese, and Mandarin, just to name a few.

And we're growing! If you're ready to build a career in B2B, our team would love to hear from you.

https://okt.to/9WimkR

09/25/2026

The B2B marketers still hitting their numbers aren't guessing. They're building on stronger data, smarter activation, and AI that actually earns its keep.

On October 1, they're bringing those playbooks to Get In Front, Milwaukee.

Swipe to meet our speakers from School Specialty, RTIC Outdoors, LinkedIn, Orbit Media Studios, Northwestern University and of course, Anteriad.

Learn more about the event here: https://okt.to/5C2u7F

09/23/2026

Finance teams don't fund optimism. They fund proof.

Whatever you put in market between now and December becomes the evidence you carry into the 2027 planning conversation. Our research found only 41% of marketers regularly move spend based on performance data, which means most plans are still sitting where January put them.

Make your last quarter count: https://okt.to/FduKT2

Maximize your Q4 impact to secure a stronger 2027 budget. Learn how to use data-driven decisions and agile strategies for marketing success.

09/22/2026

B2B growth had plateaued at RTIC Outdoors. Strong product portfolio, a busy custom shop, and no reliable way to reach corporate buyers at scale.

Brent Wiltz, General Manager of RTIC's Custom Shop, is telling that story himself at Get In Front, Milwaukee next week. What was actually stuck, what changed with precision audience data and coordinated multichannel ex*****on, and how incrementality measurement tied the work back to revenue.

More info here 👉 https://okt.to/F5ha0A

09/21/2026

Say hello to the newest members of the Anteriad team! Welcome aboard 💙

09/18/2026

Retail brands that sell to businesses are playing a different game, and the data proves it.

We surveyed 144 marketers at direct-to-consumer retail companies with a business presence for the 2026 B2B Marketing Edge report. They refresh buying group data more often, use more data types, and are more confident connecting spend to outcomes than their B2B peers.

Their biggest buying group challenge? Budget. They want to do more of it.

https://okt.to/6hLOKC

Discover how DTCTB marketers leverage data and buying groups to enhance strategies and drive results, outperforming traditional B2B approaches in the evolving retail landscape.

09/17/2026

The B2B marketing stack keeps getting wider. Pipeline keeps getting harder.

Buyers now move in groups, decide later, and leave fewer signals behind. Most of the market answered that shift with another point solution, another vendor, another dashboard nobody fully trusts. More tools hasn't meant more pipeline. It's meant more noise.

Our view is different. The answer isn't one more tool, it's verified data, AI-driven insight and full-funnel ex*****on working as one thing, because the value lives in how those pieces connect. That combination doesn't exist in the market today, which is exactly why we're building it and why we keep expanding.

Demand more.

09/16/2026

Control is the competitive advantage in 2026.

We asked 630+ B2B marketing leaders what separates the best from the rest.

Four answers came back loud and clear: data they trust, buying groups they actually run, attribution that reaches closed revenue, and the nerve to move spend mid-campaign.

🔗https://okt.to/7PZMFv

09/15/2026

Most DTC brands already have a B2B business. It just hasn't been built on purpose.

A custom orders inbox somebody checks between other jobs. A handful of reseller relationships that arrived through the front door and never got worked again. Meanwhile the DTC side gets tested and optimised every single day.

Carmine Viola, SVP at Anteriad, lays out what it takes to build the second engine: the audience data, the channel mix, and the measurement that stands up to a finance team.

Read it here: https://okt.to/ZkiK0I

Unlock your DTC brand's B2B potential with insights on audience targeting, marketing strategies, and proven growth tactics. Transform your business today.

09/14/2026

Most teams treat segmentation as a tactic. At School Specialty, it's the backbone of the whole marketing system.

On October 1 at Get in Front, Milwaukee, Adam Halfmann, Maggie Dreyer and Donna Maurer from School Specialty join Anteriad's Stephanie Mohlmann to show how lifecycle health sets the revenue plan before a single dollar goes to work. Then they follow those same definitions straight into activation across direct mail, programmatic, and beyond.

The part we're most excited about: how lifecycle segmentation gives marketing and sales one shared language for prioritization, even when attribution is imperfect and purchase cycles run across fiscal years.

Find out more info and how to secure a spot here 👉 https://okt.to/vfJijn