Anteriad

06/05/2026

67% of B2B buyers prefer a rep-free experience.

They're already researching, comparing, and shortlisting before your team is even in the room. And they're doing it as a group.

That's the buying group reality. If your data only covers one or two contacts at an account, you're showing up late to a conversation that's already half over.

Our ebook breaks down exactly how to fix that. 👇

https://okt.to/3yQisE

eBook with strategies for marketing to buying groups, ensuring accurate targeting and engagement throughout the evolving B2B decision-making process.

06/04/2026

What if your prospects already know who they're going to buy from, and it's not you?

Forrester's data says that's the reality for most B2B deals right now. Buyers form preferences early, using AI, third-party sources, and peer networks you're probably not reaching yet. By the time they fill out a form, they're validating a decision they've already made.

So how do you get into the consideration set before the buying process officially starts?

That's the question our team came back from Forrester B2B Summit thinking hard about. We wrote up the key findings and what they mean for demand gen teams building programs for the second half of 2026.

What's your take on this? Are your programs built to reach buyers in that early research phase?

https://okt.to/ValZqw

Explore how the GTM singularity is reshaping B2B marketing, emphasizing the need for brands to engage buying groups early and adapt to new buyer behaviors.

06/02/2026

Clicks don't pay the bills. Revenue does.

RTIC Outdoors had the activity. What they were missing was proof. So they stopped measuring impressions and started measuring what actually moved the needle.

Working with our team on Anteriad Growth Accelerator: $2.7M in incremental revenue. 6.7x ROAS. 11% B2B growth. All in six months.

Read the full story: https://okt.to/SuNb5G

Discover how RTIC unlocked $2.7M in B2B growth by shifting from clicks to revenue, using precise measurement and multi-channel strategies for real results.

06/01/2026

Mark your diaries for June 24 📅✍️

Our new research from 630+ marketers across the US, UK, and APAC uncovered major gaps between how teams feel about their data and what their systems can actually support.

In our session with Convertr we'll be diving into:
✔️ The Confidence-Proof Gap
✔️ The CFO Alignment Gap
✔️ The Infrastructure-Action Gap
✔️ The Buying Group Maturity Gap
✔️ The Channel-Audience Inversion

Save your spot!

https://okt.to/VSivgX

Convertr is a data routing and optimisation platform used to filter, enhance, normalise, and automatically route accurate and actionable prospect data. We protect our customers against expensive, bloated databases overwhelmed by bad data and create opportunities for data-driven decisions that maximi...

05/29/2026

Most people don't realize how much a BDR role can set you up for a career in B2B sales. You're not just calling a list of companies. At Anteriad, you're sitting alongside sales experts from some of the world's biggest tech companies, learning how enterprise deals actually get made.

Our Madrid team covers the US market from our Las Rozas office, and we're now welcoming applicants on student visas. If you're a C2 English speaker with a drive to hit targets, this is a real opportunity.

Uncapped commission from day one. Apply using the link below 👇

https://okt.to/pj327z

Job description:

05/28/2026

B2B buying decisions have never been a solo sport.

Buying groups are bigger now. More stakeholders, more opinions, more ways to lose a deal at the last minute. In this Forbes Communications Council article, our SVP Corporate Marketing, Dee Blohm, shares what actually works when you're marketing to a committee, not a contact.

https://okt.to/Y6CW0D

Here are the strategies and tactics I’ve found to work best for me and others.​

05/27/2026

Buyers are self-serving further and further into the journey. They don't want to talk until they're practically ready to buy. Which means the old approach of "build trust through conversation" barely gets a chance to work.

So, where does trust actually come from now? Consistent social presence. Good customer experiences. NPS scores you actually track and act on. Being visible in the places your buyers already spend time. It's not flashy, but consistency is key.

Our CEO Rob Sanchez breaks it down in this clip. 👇📼

05/26/2026

Clients want more. Budgets aren't moving. And the data you're pitching with has to survive a QBR.

Most providers give you signals. Or a list. Neither is enough.

Anteriad gives agencies certified, activation-ready B2B audiences that actually perform. 52% higher CTR. 52.5% lower CPA. Independently verified.

That's the kind of number you walk into a room with.

https://okt.to/UDJl5c

Discover how Anteriad's certified B2B data can enhance your agency's advertising strategy, delivering better results and stronger client relationships.

05/25/2026

Today we pause.

Memorial Day is a reminder that the freedom we work, build, and grow in was paid for by people who gave everything. We're grateful for their service and their sacrifice, and we hold their families in our thoughts today.

From everyone at Anteriad, thank you.

05/22/2026

Scaling a global B2B company in 2026 takes the right people in the right seats. We're proud to be building that team.

This past month, we welcomed some brilliant new faces to Anteriad, including Jeff Wolf as our CFO. As we scale our AI capabilities and expand our global reach, having sharp, experienced people across every function isn't a nice-to-have. It's how we .

Welcome to the team, everyone. We're excited to build what's next with you!