Bellweather Agency

01/23/2023

Hey New Yorker! Want to be featured in ads all over NYC? Bellweather is working on a new campaign featuring real people who reflect the diversity and vibrancy of New York City. If you’re interested, submit your Instagram/favorite photos of you to this email: [email protected]

Stipend: Yes!
Location: NYC area
Time: Based on your best availability (expect 2-3 hours on-set)
What to wear: Your everyday attire

09/07/2022

We are thrilled to introduce the first video for the 2022 Fall Brand Campaign! Taking care of New Yorkers since 1985, MetroPlusHealth has made it their mission to prioritize people over profit, offering free or low-cost health insurance to residents across the five boroughs. Thank you to our production partner Robbins Digital Media

04/06/2022

We're unveiling the new MetroPlusHealth brand. New look. Same mission. A sneak peek into what's to come. New storefronts. New ads. New website. New merch.
Client: MetroPlusHealth
Creative Direction: Bellweather Agency
Video: catchfire

05/26/2021

We are thrilled to share our new spot for Visit Baltimore, featuring a new song by Cheyanne Zadia. “You don’t know real, until you’ve been to Baltimore.”
Zadia worked closely with Bellweather and Visit Baltimore to write a song that is soulful, memorable, and real. We creative directed, shot, produced, and edited the final piece bringing together 25+ businesses, cultural institutions, artists, and musicians to create a real portrait of the city.
It has always been a dream to work with a musician to write a custom song and Zadia defied all of our expectations. She brought together an incredible group of musicians: Josh Stokes, Rachel Winder, John Tyler, and Station North Sounds. The final piece tells the story of Shae Li and Curtis meeting up at the Ivy Hotel for a day around town, finally arriving at Zadia’s harbor set. Now running on Hulu and streaming platforms throughout the summer. THANK YOU ZADIA AND VISIT BALTIMORE! It’s going to be hard to top this one!

05/10/2021

We are thrilled to be awarded Gold by the Hermes Creative Awards for our websites for Brooklyn Bridge Park and The Napa Valley! 🌟 Congrats to our clients, partners, and team who brought these pioneering websites to life.

Learn more: https://bellweather.agency/case-studies/

03/25/2021

Thank you Al Hutchinson for spotlighting our community-led approach to Visit Baltimore’s rebrand—we couldn't be more proud of the outcomes of our partnership! 🥰

"Part of the reason why we chose to partner with Bellweather was because of the agency’s focus on rigorous community input and our shared belief that the best brands—especially brands that represent cities or places—are true reflections of the communities they serve."

It's critical that a place brand strategy is representative of your community - and that your community is engaged with your approach. Al Hutchinson, President & CEO at Visit Baltimore, joined us to share the story behind Visit Baltimore's brand re-design, and how they worked to put community voices

03/17/2021

Raise a glass because The Napa Valley's redesigned website is live! 🍷✨ Our strategy and design for the new website captivate repeat and first-time visitors alike, bringing the Napa experience to their phones: https://bellweather.agency/case-studies/napa-valley-website/

03/11/2021

Thanks for the love City Nation Place! 💙 Our rebrand of Visit Baltimore was truly a collaborative effort—a brand for the people, by the people.

Launched amidst the pandemic and the BLM protests, the goal of Baltimore's new brand wasn’t to sugar coat any of Baltimore’s challenges, but to tell a holistic story that differentiates the city, while celebrating the people committed to making a better Baltimore. But how did they achieve this?

02/18/2021

We launched our new digital home with all new and updated case studies. Check it out: Bellweather.agency!

A shoutout to our incredibly talented in-house design and development teams who built some cutting-edge details into the new site. 🌟

We are women- and minority-owned creative agency that builds pioneering work for our travel, tourism, and government partners. Let's work together!