What are the opening hours?

Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm

INVNT GROUP

[INVNT GROUP]
THE GLOBAL BRANDSTORY PROJECT™
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[INVNT GROUP]® is a curated suite of disciplines designed to greet you at any stage of the storytelling cycle, with a rare offering that elegantly threads your BrandStory through an infinite loop of audience interactions. The GROUP comprises:

- FOLK HERO, the modern brand strategy firm.
- HEVĒ, the branded content studio.
- INVNT, the global live brand storytelling agency™.
- Meaning, the creativ

e-led culture consultancy.
- INVNT.ATOM, the borderless digital innovation lab
- Hypnogram, the creative boutique focused on multimedia experiences

Address

101 Greenwich Street, Floor 26
New York, NY
10006

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm

Website

https://www.invntgroup.com/

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Introducing [INVNT GROUP]

HOW WE CAME TO BE

A project that has been two years in the making, [INVNT GROUP]™, THE GLOBAL BRANDSTORY PROJECT™ was established in June 2020 in response to the changing marketing landscape and shift in the brand / agency relationship.

More and more clients were approaching INVNT not only for their live physical and virtual event needs, but for integrated campaign solutions, content focused work, consultative services around employee engagement, and pure brand strategy support.

They want all of this delivered with less layers, fewer gaps, less big agency red tape, and a higher caliber of consistent, integrated storytelling across every audience.

WHAT WE OFFER

[INVNT GROUP] represents a portfolio of complementary disciplines that serve clients at every and any stage of the storytelling cycle, with an offering that enables organizations to weave a consistent, meaningful, well-articulated brandstory through every interaction with their audiences in personalized, regionally specific ways irrespective of platform.

The GROUP’s four discipline offering currently comprises of:

Brand strategy firm, Folk Hero.

Creative culture consultancy, Meaning.

Branded content studio, HEVĒ.

Global live brand storytelling agency, INVNT.

OUR STRUCTURE

An independent organization, the GROUP is structured for clients to build a tailored solution where they can work with one, some or all of our disciplines as an integrated team.

The brands operate on their own – each is a challenger in its own respective industry, and highly potent storytelling underlies what they all do – and they share resources when its right to do so. There’s one P&L, so our brands cluster services around the needs of clients, working as an integrated team.

LEADERSHIP

[INVNT GROUP] is led by a Board of Directors in Scott Cullather, President & CEO, Kristina McCoobery, COO, Paul Blurton, Chief Creative Officer, Wolf Karbe, Chief Financial Officer, Jerry Deeney, Chief Client Officer, and John Wringe, Non-Executive Chairman.

They have named Laura Roberts Managing Director for [INVNT GROUP] in APAC, overseeing its rapid expansion—an essential role as demand for the GROUP’s services continues to increase in the region.

OUR FUTURE STRATEGY

[INVNT GROUP] has been intentionally named the global brandstory project because it’s a project that will evolve and take shape—becoming even more effective and robust in the process—over time. The plan is to continue to expand the GROUP’s offering to ensure brands are able to meet and move their audiences when it matters most, wherever and whenever that may be.