TheViewPoint

01/18/2023

Throwback to ! Our team had a great time meeting with prospective clients and partners to see how we can work together in 2023 and beyond. If you haven't had a chance to stop by, we are looking forward to seeing you at IAB ALM soon.

12/22/2022

Season’s greetings from the entire team at TheViewPoint! We’re so glad to have you as our clients and partners and look forward to serving you in the year to come.

12/15/2022

Join TheViewPoint and Tatari for a VIP Happy Hour on January 5th! Connect with industry friends after the first day of in one of Las Vegas' hottest lounges. Space is very limited, so make sure to RSVP.

Connect with industry friends after the first day of CES in one of Las Vegas' hottest lounges. For this special event, you'll enjoy a variety of savory bites, tableside mixology, and craft cocktails surrounded by CliQue's vibrant atmosphere.

12/08/2022

Meet TheViewPoint team at CES 2023! Use the link below to schedule a meeting with Daniel Elad, David Zenna, Dean Chandler, and Vica Bugrimenko, and learn how we merge premium inventory with unique demand to help grow your business.

Events December 08, 2022 TheViewPoint at CES 2023 From January 5th to 8th, 2023, Daniel Elad, Chief Strategy Officer at TheViewPoint, David Zenna, Demand Partnerships and Sales Director, Dean Chandler, Head of Business Development, Americas, and Vica Bugrimenko, Senior Account Manager, will attend C...

12/01/2022

Publishers are turning to connected TV to extend their programmatic reach. Check out this new report from TheViewPoint and Digiday to learn:

- How to mitigate CTV market fragmentation with SSPs
- How SSPs address ad fraud and bid quality issues
- What publishers should look for in an SSP solution
- How SSPs connect publishers with ad networks and DSPs

https://digiday.com/form/report-the-publishers-guide-to-ssps-and-ctv/

Publishers are turning to connected TV to extend their programmatic reach. The channel has experienced tremendous growth in recent years and shows no signs of slowing down in 2023 and beyond. Despite these developments, publishers are facing numerous challenges in the CTV space. The market is signif...

11/16/2022

Invalid traffic (IVT) poses a serious problem within today’s advertising ecosystem. Our team takes IVT seriously—and we want our partners and clients to do the same. So let’s dig into what publishers and advertisers need to know about IVT within the growing CTV space.

Blog November 15, 2022 How Tech Providers Prevent CTV Ad Fraud by Filtering Out Invalid Traffic Invalid traffic (IVT) poses a serious problem within today’s advertising ecosystem, and it’s one that we as an industry need to be tackling head-on. Even though IVT isn’t a new problem within our in...

10/12/2022

Less than one week to go! Schedule a meeting with Daniel Elad and David Zenna at Programmatic I/O in NYC on October 17th-18th to discover what 2023 holds for TheViewPoint and the CTV industry, and how both buy and sell sides can strike the best ad deals on our platform.

On October 17th-18th, Daniel Elad, Chief Strategy Officer at TheViewPoint, and David Zenna, Demand Partnerships and Sales Director, will attend AdExchanger’s Programmatic I/O 2022 in New York, the industry conference more data-driven marketing professionals choose for a complete programmatic marke...

09/20/2022

David Zenna has hit the ground running! Make sure to meet him at the Digiday Publishing Summit in Miami and unlock TheViewPoint's tailor-made tools to effectively monetize your inventory with exclusive demand.

09/12/2022

Meet us in New York! TheViewPoint is attending NYC TV Week on September 12th-15th. Schedule a meeting with our David Zenna to discover profitable -first monetization solutions for selling inventory directly to the best performing demand partners and how to gain maximum yields!

08/16/2022

Miami, here we come! TheViewPoint is excited to participate in the Digiday Publishing Summit in Miami, September 19th-21st. Schedule a meeting with our David Zenna to discover how our -first ad monetization platform can help increase publisher yields by up to 30%!

Events August 16, 2022 TheViewPoint at Digiday Publishing Summit 2022 On September 19th-21st, David Zenna, Demand Partnerships and Sales Director at TheViewPoint, will attend the Digiday Publishing Summit, a global gathering of publishing executives in Miami, FL. This year, the summit focuses on how...