08/11/2022
Have you noticed a change in the stability of your Google rankings this year? 📈
If that's the case, you're not alone. In fact, the volatility of 's search results increased by over 68 percent on desktop and by over 85 percent on mobile in 2022 compared to 2021, according to Sensor, a proprietary volatility score tracker!
This is determined by daily tracking of the positions of a predetermined list of keywords, and it can be used to detect broader algorithm updates from Google.
Different industries are impacted differently.
For instance, in United States, the least volatile sectors have been Real Estate, Health, and Travel, while the most volatile sectors have been News, Sports, Games, Computers & Electronics, and Arts & Entertainment.