McCann Worldgroup

11/16/2023

This week, McCann Worldgroup is commemorating Transgender Awareness Week.

This week-long commemoration of the beauty, joy and resilience of the Transgender community is observed each November 13 – 19. It culminates in the memory of lives lost to anti-Trans violence for Transgender Day of Remembrance on November 20.

“Everybody, Every Day – All In” is our mantra for a purposeful reason. We make an active choice in every decision, behavior and interaction. It is a simple but powerful truth: we can choose exclusion, which makes us weak – or inclusion, which makes us unstoppably powerful.

One campaign that sought to earn a meaningful role within the Transgender community is MW Colombia and Banco de Bogotá's The Immoral Bank, which illustrates the power of Conscious Inclusion in creating the conditions for all of us, in all our ways, to thrive. The campaign showcases both the life-saving power of affirming acceptance and love for the Trans community, as well as the life-changing support of structural interventions like inclusive employment practices. It demonstrates the power of each choice to propel us forward toward greater inclusivity, or to hold us back – as individuals and as a global community.

07/31/2023

McCann Worldgroup’s mission is to help brands earn a meaningful role in people’s lives, and when we say “people,” we mean ALL people. Throughout the month of July, we continued elevating creative work from across the network that demonstrates our commitment to Conscious Inclusion. The series of five client features showcased campaigns that sought to earn a meaningful role within and through the disabled* and neurodiverse community.

We conclude this ode to the multidimensionality of disability with Microsoft, one of our longstanding clients and one of the world’s most significant brands. "Anthem for All," a collaboration among Microsoft, McCann London and The Invictus Games Foundation, featured the use of bespoke technology to enable wounded, injured and sick military service Veterans to play instruments that they would otherwise be unable to play.

By utilizing Xbox adaptive controllers and Gaze eye tracking technology, the team assembled an orchestra of instruments that could be played with limited hand mobility or even eye movement, restoring a part of the Veterans that had previously been taken away by their injuries. Backed by the Invictus Games Choir, the anthem brings to life the Invictus Spirit.

*We have intentionally chosen to use identity-first language to affirm, recognize and validate the community’s identity as disabled and / or neurodiverse. Identity-first or people-first language is equally appropriate depending on personal preference; please make certain to always ask individuals which they prefer and use.

07/25/2023

The U.N. shares that “children and adolescents with disabilities are a highly diverse group with wide-ranging life experiences. They live in every community, and are born with or acquire distinct impairments that, in relation to their surroundings, lead to functional difficulties – like seeing, walking, communicating, caring for oneself or making friends.”

This next campaign, as part of a series of creative work that sought to earn a meaningful role within and through the disabled* and neurodiverse community, addresses learning losses among children following COVID. The Toy8 digital screening system, developed with McCann Tokyo, aimed to alleviate the problem of families having easy access to developmental screening for children.

*We have intentionally chosen to use identity-first language to affirm, recognize and validate the community’s identity as disabled and / or neurodiverse. Identity-first or people-first language is equally appropriate depending on personal preference; please make certain to always ask individuals which they prefer and use.

07/24/2023

According to W3C Web Accessibility Initiative (WAI), “There are many reasons why people may be experiencing varying degrees of auditory, cognitive, physical, speech and visual disabilities. For instance, some may have disabilities from birth, an illness, disease or accident, or they many develop impairments with age.”

Wall Street Balls, a campaign for The Testicular Cancer Society, in collaboration with FP7 McCann Dubai and Craft Dubai, not only “breaks stigma, gets more people talking about self-checks and helps normalize the behavior of reminding men to do them,” but also amplifies the reality that disease, whether acute or chronic, impacts people at different stages of life, adding to the multidimensionality of disability.

This campaign is being showcased as part of a series of creative work that sought to earn a meaningful role within and through the disabled* and neurodiverse community. It reinforces our deep belief that culture and inclusion are key drivers of creativity and innovation.

*We have intentionally chosen to use identity-first language to affirm, recognize and validate the community’s identity as disabled and / or neurodiverse. Identity-first or people-first language is equally appropriate depending on personal preference; please make certain to always ask individuals which they prefer and use.

07/19/2023

McCann Worldgroup’s mission is to help brands earn a meaningful role in people’s lives, and when we say “people,” we mean ALL people. We are proud to continue elevating creative work from across the network that demonstrates our commitment to Conscious Inclusion. This next series showcases campaigns that sought to earn a meaningful role within and through the disabled* and neurodiverse community.

Mastercard, one of our longstanding clients and one of the world’s most significant brands, partnered with our teams at McCann UK, McCann NY, McCann Bucharest and Craft London, to launch Sibstar, a campaign and product with the goal to “balance both the needs and realities of living with dementia, while giving caregivers a concrete way to assert control and offer people living with dementia a level of financial independence.”

*We have intentionally chosen to use identity-first language to affirm, recognize and validate the community’s identity as disabled and / or neurodiverse. Identity-first or people-first language is equally appropriate depending on personal preference; please make certain to always ask individuals which they prefer and use.

06/29/2023

As with most things in the ad industry, our Pride social campaign started with an internal brief, with a core objective of providing greater voice and visibility to LGBTQ+ community members across the MW network, highlighting the multidimensional perspectives and diverse set of lived experiences.

And, within that brief, we asked each participant an important question: What’s one question we should have asked, that we didn’t?

Explore Leo, Jessica, Julia, Farhan, and Kieron’s powerful questions - and their responses.

06/23/2023

"There was something in the air, freedom a long time overdue, and we’re going to fight for it. It took different forms, but the bottom line was, we weren’t going to go away. And we didn't," Michael Fader, Stonewall Inn Patron. (Carter, David. Stonewall: The Riots That Sparked the Gay Revolution. St. Martin’s Press. 2004)

This week in our Pride series, Edwin, Ambika and Kieron share actions we can take to challenge biases, seek out inclusion, and practice active allyship for the LGBTQ+ community.

06/19/2023

Today, June 19, McCann Worldgroup commemorates its annual observance of Juneteenth.

The Emancipation Proclamation declared all enslaved people in the Confederate States as legally free on January 1, 1863. However, the realities of that critical inflection point in U.S. history would not be fully realized until two years later, when the last of the enslaved people in Galveston, Texas received the news of their freedom on June 19, 1865, hence the distinctive name, Juneteenth. While Juneteenth has been celebrated in the Black community through dance, food and song for over a century, it became a federally recognized holiday only two years ago in 2021.

As we reflect on this time, particularly since the murder of George Floyd and the pervasive, persistent backlash and upheaval of long-held sociocultural paradigms on all sides, we may find ourselves wondering, “What have we learned, what have we changed and what do we hope is still to come?”

McCann Worldgroup’s three pillars of Conscious Inclusion – connection, belonging and shared purpose – collectively help guide our network in maintaining the dignity and integrity of Juneteenth. Its commemoration of the struggle against slavery and the celebration of freedom swells beyond the Black community to envelope all who exist on the margins.

This Juneteenth, we encourage you to bear witness to the truth of the past, to embrace our collective power to, and role in, realizing change in the present and to stand firm in our hope for a future filled with more joy and more justice.

06/15/2023

At McCann Worldgroup, we strive to bring greater voice and visibility to the LGBTQ+ community, celebrating the hard-fought strides made towards achieving equal rights and the influence LGBTQ+ individuals have around the world, while acknowledging challenges persist and equality varies globally.

Living in a time with a proliferation of disinformation, stereotypes and misconceptions present an exponential risk. This week in our Pride series, Farhan and JC share widely held misunderstandings about the LGBTQ+ community they’d like to see disrupted.

06/14/2023

Thanks to Campaign Asia-Pacific for sharing what they call this "stunning" work from McCann Worldgroup Southeast Asia for Shangrila Hotels & Resorts, a brand of five-star luxury hotels located in the most desirable cities across Asia Pacific, North America, the Middle East, and Europe.

Read the story:

McCann Worldgroup teams up with Grammy-winning director Dave Meyers to create 'Find Your Shangri-La', a film exploring a new world of unimaginable beauty and luxury.

06/14/2023

Here are the Top 10 McCann Worldgroup contenders for the 2023 Cannes Lions International Festival of Creativity, as compiled by LBB (Little Black Book) online. Check out the work and you might catch a new favorite campaign to share: https://bit.ly/42A2FUx

06/09/2023

We are thrilled to share MWCannes.com with you, our McCann Worldgroup website dedicated to all things and Cannes. Please visit and see some of the amazing work we have contending at the Festival, a schedule of the exciting McCann Worldgroup events planned for the show and a list of our talented jurors from around the network. Many thanks to our brilliant development team at McCann and our production partners at Craft Worldwide!

Come find McCann Worldgroup at the Cannes Lion Festival of Creativity!