Spinifex NYC

Name: Spinifex NYC
Address: 412 W 15th Street, 6th Fl, New York, NY, 10011, US
Telephone: +12127387505

Spinifex helps brands to engage their customers with innovative digital experiences

10/13/2022

The Iconic Bourbon has partnered with Risa Puno, NYC-based sculpture and installation artist, to create Open Invitation, a one-of-a-kind art exhibition and love letter to the city she calls home:
https://www.yahoo.com/now/makers-mark-raises-glass-toast-130000540.html
via

Maker's Mark® today announced a new public art installation paying tribute to New York City, scheduled to traverse three neighborhoods throughout October. Maker's Mark was founded on a dream to create a bourbon that could be enjoyed by all and ever since becoming available to New Yorkers back in 19...

09/28/2022

Walmart is making its first move into the metaverse. Starting Monday, the retailer will unveil two immersive experiences on Roblox Corp.’s virtual platform: https://www.bloomberg.com/news/articles/2022-09-26/walmart-is-making-its-first-move-into-the-metaverse-with-virtual-worlds-on-roblox
by via

Walmart Inc. is making its first move into the metaverse.

09/27/2022

Sephora brings Sephoria to the metaverse: https://www.glossy.co/beauty/sephora-brings-sephoria-to-the-metaverse
by via

Held in a virtual format for the second year in a row, Sephora’s annual Sephoria event on Sunday was the latest example of a beauty brand leaning into the metaverse.

09/26/2022

21M people have now visited Nike’s Roblox store. Here’s how to do Metaverse commerce right https://www.thedrum.com/news/2022/09/22/21m-people-have-now-visited-nike-s-roblox-store-here-s-how-do-metaverse-commerce
by via

Sportswear giant was among first to create own virtual world in which to sell its own virtual goods. For The Drum’s Evolution of E-commerce Deep Dive, we look at the lessons to be learned from its success.

09/26/2022

The top 5 metaverse activations you need to know about right now. Ad Age’s monthly ranking of metaverse activations from brands and others leaning into the virtual craze:
https://adage.com/article/digital-marketing-ad-tech-news/top-5-metaverse-activations-know-about-sept-22-2022/2431521
by via

Ad Age’s monthly ranking of metaverse activations from brands and others leaning into the virtual craze.

09/23/2022

How ad agencies are using AI image generators — and how they could be used in the future:
https://adage.com/article/agency-news/how-agencies-use-ai-image-generators-dalle-e-2-midjourney-and-stable-diffusion/2430126
by via Ad Age

Ad Age asked more than 20 ad experts how DALL-E, Midjourney and Stable Diffusion are changing the creative process.

09/22/2022

Why Grey Goose is pouring more marketing dollars into metaverse:
https://digiday.com/marketing/grey-goose-makes-a-play-in-the-metaverse-with-us-open/
by via Digiday

Bacardi's Grey Goose brand, launched in 1997, has launched a new campaign intended to leverage their fanbase into the metaverse.

09/21/2022

The public will experience a very different – and interactive – auto show this year in Detroit:
https://detroitisit.com/the-public-will-experience-a-very-different-and-interactive-auto-show-this-year-in-detroit
by Kim Kisner via Detroitisit

The North American International Auto Show is in full swing this week for the public after a few busy media days and even a visit from President Biden last week.

09/21/2022

To promote the reboot of Quantum Leap, NBC rolled back gas prices to 1985 levels for a one-day activation at an LA gas station:
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22445487/why-nbc-rolled-back-gas-prices-like-its-1985
by via BizBash

To promote the reboot of Quantum Leap, the network offered consumers the chance to score cheap gas during this one-day activation.

09/21/2022

Marketing strategies to break into the metaverse:
https://www.forbes.com/sites/forbesagencycouncil/2022/09/19/marketing-strategies-to-break-into-the-metaverse/?sh=7c20059a6db4
by Jayant Chaudhary via Forbes

In order to create value throughout your enterprise, your company must take the time to consider the potential strategic implications and potential of the metaverse.

09/19/2022

Dynamic Metaverse billboards — Roblox is allowing brands to put 3d promos in virtual worlds & games:
https://www.trendhunter.com/trends/metaverse-billboard
by via TrendHunter

metaverse billboard - Roblox is a hub for metaverse marketing, especially when it comes to reaching Gen Z and Gen Alpha consumers, and it is helping brands to explore ne...

09/15/2022

Why Lavazza Coffee's emergence into the metaverse, combining sports and gaming and environmental concerns, is a fail:
https://accelerationeconomy.com/metaverse/why-lavazza-coffees-emergence-into-the-metaverse-is-a-fail
By Kieron Allen via Dynamic Communities

In Episode 158 of My Metaverse Minute, Kieron uses Lavazza Coffee Company as an example of how brands show not be entering the Metaverse.

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https://spinifex.nyc/

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