Good Apple

Good Apple We are a full service media planning and buying agency with offices in NYC, Chicago, and Las Vegas.

We started Good Apple in 2008 in response to the rapidly changing digital industry. We saw the democratization of data, technology and creative leading to a fundamental shift in how companies managed their media. We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies. Good Apple is a nimble, boutique media agency focu

sed on clients seeking data-driven results with their unique audiences. Our first client was Starbucks: we launched their first Facebook campaign which generated over 650K fans and 1.2M virtual drinks sent by users. Since then we’ve managed over $200M worth of media for ground-breaking start-ups like Birchbox, Bonobos and luxury retailer Moda Operandi. We’re the perfect fit for quick-moving start ups as well as Fortune 500 companies looking for a burst of entrepreneurial innovation in their media. Our client partners include Starbucks, Otsuka Labs, Alexion, American Medical Association and Shire Pharmaceuticals. We also complete pro-bono work for the Make-a-Wish Foundation’s Wishes-In-Flight campaign. Good Apple remains committed to our independent culture and ability to generate hyper-targeted campaigns that drive bottom-line results. We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals.

12/18/2025
06/26/2025

Each month, our True North Team gathers to recognize the Apples who bring our values to life in extraordinary ways. This month, we're proud to celebrate:

🍏 Carolyn Davis – Unstoppable Momentum
🍏 Peyton Church – Intense Inner Drive
🍏 LuLi Marini – Heart First
🍏 Brooke Brienik – Pathfinding
🍏 Andrew Jobling – Always Growing

Thank you for showing us what it means to lead with purpose 💚

The best part of Cannes? The conversations. We met with partners, heard from the sharpest minds in media, and left feeli...
06/20/2025

The best part of Cannes? The conversations. We met with partners, heard from the sharpest minds in media, and left feeling more connected than ever to the work that matters. Let’s build something together.

Good Apples Karolina Nanowski and Sarah Craig are attending Cannes Lions, meeting friends old and new. If you're here to...
06/17/2025

Good Apples Karolina Nanowski and Sarah Craig are attending Cannes Lions, meeting friends old and new. If you're here too, and ready to build solutions together, let's talk! 🍏

Meet the newest Good Apples: our summer interns! They’ve already hit the ground running, bringing fresh ideas, sharp thi...
06/17/2025

Meet the newest Good Apples: our summer interns! They’ve already hit the ground running, bringing fresh ideas, sharp thinking, and serious curiosity to every assignment. We’re excited to see what they’ll create. 🍏

Finding the right patient at the right time is one of the greatest challenges in rare disease media. By leveraging real-...
05/05/2025

Finding the right patient at the right time is one of the greatest challenges in rare disease media. By leveraging real-world evidence (RWE) and precision geo-targeting, Good Apple in partnership with ZS Associates, helped drive meaningful outcomes for ultra-rare disease patients, and measurable impact for our client. Read more about how dynamic, privacy-forward strategies are reshaping the future of rare disease marketing.

The process of identifying and targeting ultra-rare disease patients is fraught with challenges, learn how RWE can help.

01/01/2021

Happy New Year 🎉

2020 was a wild ride - we couldn't have gotten through it without you all by our side!

12/09/2020

We're very proud to appear for the sixth year in a row on Crain's New York Business Best Places to Work list! 🎉 Thank you to all of our Apples for continuing to get us here - you make us who we are! 🍏

11/17/2020

Do you want to be a part of a growing team at an agency named Small Agency of the Year for their company culture by Ad Age? If so, check out our open roles at goodappl.ink/jobs !

✨Currently for roles in New York and Las Vegas across all disciplines✨

11/11/2020

Do you ever grow frustrated that you and your colleagues are not making enough of a difference in the world? Or that your job isn't the fullest expression of who you are? That's okay, because it's possible to confront questions like these and then act.

Join us tomorrow, Thursday, 11/12 @ 12pm ET for a keynote with David Kamp. RSVP at https://goodappl.ink/KampRSVP

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Our Story

We started Good Apple in 2008 in response to the rapidly changing digital industry. We saw the democratization of data, technology and creative leading to a fundamental shift in how companies managed their media. We saw smaller brands and start-ups in need of focused campaigns that didn’t fit into the slow, bureaucratic chains of the big agencies. Twelve years later, Good Apple continues to operate as that group of friends you love to collaborate with whether you are an employee, agency, publisher, or client partner. Good Apple is a nimble media agency focused on clients seeking data-driven results with their unique audiences. Our first client was Starbucks: we launched their first Facebook campaign which generated over 650K fans and 1.2M virtual drinks sent by users. Since then we’ve managed over $600M worth of media for ground-breaking start-ups like Birchbox, large retailers like Dollar General, and pharmaceutical giants like Takeda Pharmaceutical. We’re the perfect fit for quick-moving start ups as well as Fortune 500 companies looking for a burst of entrepreneurial innovation in their media. Good Apple remains committed to our independent culture and ability to generate hyper-targeted campaigns that drive bottom-line results. We believe the media world will eventually follow our lead away from mass-marketing campaigns and towards speaking to consumers as individuals.