Good Apple

12/18/2025

06/26/2025

Each month, our True North Team gathers to recognize the Apples who bring our values to life in extraordinary ways. This month, we're proud to celebrate:

🍏 Carolyn Davis – Unstoppable Momentum
🍏 Peyton Church – Intense Inner Drive
🍏 LuLi Marini – Heart First
🍏 Brooke Brienik – Pathfinding
🍏 Andrew Jobling – Always Growing

Thank you for showing us what it means to lead with purpose 💚

06/20/2025

The best part of Cannes? The conversations. We met with partners, heard from the sharpest minds in media, and left feeling more connected than ever to the work that matters. Let’s build something together.

06/17/2025

Good Apples Karolina Nanowski and Sarah Craig are attending Cannes Lions, meeting friends old and new. If you're here too, and ready to build solutions together, let's talk! 🍏

06/17/2025

Meet the newest Good Apples: our summer interns! They’ve already hit the ground running, bringing fresh ideas, sharp thinking, and serious curiosity to every assignment. We’re excited to see what they’ll create. 🍏

05/05/2025

Finding the right patient at the right time is one of the greatest challenges in rare disease media. By leveraging real-world evidence (RWE) and precision geo-targeting, Good Apple in partnership with ZS Associates, helped drive meaningful outcomes for ultra-rare disease patients, and measurable impact for our client. Read more about how dynamic, privacy-forward strategies are reshaping the future of rare disease marketing.

The process of identifying and targeting ultra-rare disease patients is fraught with challenges, learn how RWE can help.

10/27/2021

It's that time of year again! Vote for your favorite GA Halloween costume here: https://forms.gle/aP6S8wtL7fDPjg769

09/03/2021

Sam Simoneaux is here to remind us all that doctors are people too! In her op-ed for The Drum, she outlines why it's important to make sure is a part of your HCP campaigns (especially as these platforms become more friendly).

https://www.thedrum.com/opinion/2021/09/03/the-new-age-pharmaceutical-targeting-social-media

01/01/2021

Happy New Year 🎉

2020 was a wild ride - we couldn't have gotten through it without you all by our side!

12/09/2020

We're very proud to appear for the sixth year in a row on Crain's New York Business Best Places to Work list! 🎉 Thank you to all of our Apples for continuing to get us here - you make us who we are! 🍏

11/17/2020

Do you want to be a part of a growing team at an agency named Small Agency of the Year for their company culture by Ad Age? If so, check out our open roles at goodappl.ink/jobs !

✨Currently for roles in New York and Las Vegas across all disciplines✨

11/11/2020

Do you ever grow frustrated that you and your colleagues are not making enough of a difference in the world? Or that your job isn't the fullest expression of who you are? That's okay, because it's possible to confront questions like these and then act.

Join us tomorrow, Thursday, 11/12 @ 12pm ET for a keynote with David Kamp. RSVP at https://goodappl.ink/KampRSVP