Ashley Li

02/18/2020

The sickness is causing sales declines, shipping issues and runway show cancellations.

02/17/2020

The streaming platform expects about half of U.S. households to not have traditional cable or satellite subscription by 2024.

02/17/2020

Why DTC companies can create a community with retail.

02/16/2020

Brands nowadays stress more on immersive and interactive experience with consumers.

Through activation and pop-ups, brands hope to grab consumer attention.

02/15/2020

the article got us to think about the position of agency in the world of business and how to better make use of data.

Louisa Wong, chief operating officer of Carat US, is the latest guest on the 'Ad Lib' podcast, where she chats about everything from data and privacy to AI and blockchain.

02/15/2020

While influencers can work with political candidates, branded content must be tagged.

02/14/2020

Interesting how brands take different directions in terms of marketing: pro-valentines or anti-valentines

Brands like DoorDash, Absolut and Coors Light have taken alternative approaches to their marketing.

02/13/2020

A very interesting take on gender stereotype. I personally think Heineken did a good job in addressing the matter with a playful yet respectful tone in the ad.

Spot by Publicis shows women swapping cocktails for beer

02/13/2020

Valentine’s Day across the world associated with the celebration of romantic love, thus become a big day for marketing towards cards flowers and gifts. But the idea of “Galantines’ day” gain increasing attention from both consumers and brands as it celebrates the diversity in relationships and reflects the strong precedence of women empowerment.