06/04/2026
Meta rolled out new AI tools. Here’s what they actually do 👇
- Advantage+ Automates your campaign: audience, placements, delivery. Works well for e-commerce. Service businesses still need a human hand.
- Creative Automation Generates image variations and text overlays dynamically. Good for volume. Not a creative strategy.
- AI-Generated Copy Suggests and tests ad copy automatically. Fast, but it doesn’t know your brand voice. Always review.
The bottom line: Faster ex*****on. Not easier strategy.