09/30/2026
We are excited to welcome Fadi Fakih to the OBCIDO team as Managing Director.
Fadi brings a track record built over years at the highest level of sports marketing. He has led major accounts through two World Cup sponsorship cycles, founded one of Lebanon's leading football merchandise stores, and most recently worked on two consecutive editions of one of the UAE's premier cycling events and a world-class marathon in Abu Dhabi.
At OBCIDO, Fadi leads a team that brings world-class consulting and digital expertise to businesses in every market. His experience across sports, brand strategy, and international markets adds a dimension to what we offer that we are genuinely proud of.