05/16/2021
𝐃𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰?
"If the content is king, then conversion is queen." -- John Munsell, CEO Bizzuka
In the fall of 2008, Bizzuka CEO John Munsell shared that quote - which was his own creation - during a conference where he served as a panelist in a session on the topic of web content management. "Conversion is Queen."
It was tweeted by one person. Since then, it has been tweeted and retweeted thousands of times and in a number of languages because conversion really is queen.
In 2009, it was included in a list of great quotes along with the likes of Albert Einstein and William Shakespeare. Earlier this year, it was considered one of the top 20 social media quotes of the all-time and has made similar lists, as well. Because after all our business is all about driving conversions, and content may be king, but conversions are a queen when it comes to increasing sales.
With all the talk about content marketing and funnels, it's no wonder that this quote is so popular. Good content that drives traffic to a website is not enough; it must convert. And, that's what makes this quote so special.
conversion is queen
In 2009, it was included in a list of great quotes along with the likes of Albert Einstein and William Shakespeare. Earlier this year, it was considered one of the top 20 social media quotes of the all-time and has made similar lists, as well. Because after all our business is all about driving conversions, and content may be king, but conversions are a queen when it comes to increasing sales.