Razorfish

07/24/2025

Gen Alpha is redefining "ambition," but their confidence often races ahead of their know-how.

Our latest research uncovered two striking gaps:​

🧴 Beauty​
• Over 50% admit they know only a little about skincare ingredients​
• Yet 72% still want to teach friends their routine​

💸 Money​
• 70% say they understand the basics of finance​
• But 75% believe they deserve most of the things they want​

The takeaway: this rising cohort is eager to lead, but they urgently need credible guidance from the brands, educators, and financial voices they trust.

Dive deeper into what drives Gen Alpha’s choices at our link in bio.

07/10/2025

Congratulations to our 2025 Q2 Values in Action award winners!

These five exceptional people embody what it means to bring our Razorfish values to life every day. 👏

06/23/2025

We’re excited to have 28 talented interns joining us here at Razorfish for the summer, bringing fresh ideas and vibrant energy across our teams.​

This summer, they're diving into roles across:​
🎨 Creative​
📊 Data​
📣 Media​
📅 Program Management​
📱 Social​
🧠 Strategy​
💼 Talent​

We're happy you're here, summer 'Fish! 🐟

02/08/2024

As the e-commerce field continues to diversify, our Jake Ade, GVP of Strategy, shares how brands should tailor meaningful consumer experiences to each marketplace to boost revenue.

As the e-commerce field continues to diversify, brands should tailor meaningful consumer experiences to each marketplace.

01/25/2024

Missed the Publicis Commerce recap webinar? No worries! The recording is now available. Hear from Jason “Retailgeek” Goldberg and other special guests on the pivotal insights that stood out at this year’s show.

Check it out here: https://www2.razorfish.com/l/1028671/2024-01-24/24kz5

01/22/2024

Join Publicis Commerce and Razorfish for an exclusive recap webinar covering the innovative retail approaches that are shaping the future of commerce.

Don't miss this chance to learn from experts like Jason “Retailgeek” Goldberg and other special guests. Secure your spot today.

Join Publicis Commerce on Tuesday, January 23 at 2pm EST for an exclusive NRF briefing webinar. Leading the session will be Jason “Retailgeek” Goldberg, alongside special guests across Publicis Commerce - who will guide us through the pivotal insights and overarching themes from NRF - Ret...

01/18/2024

Did you have FOMO this year? Join Publicis Commerce and Razorfish for our exclusive webinar recap of Retail’s Big Show. Hear from Jason “Retailgeek” Goldberg and several special guests on the pivotal insights that stood out at this year’s show.

Register now and reserve your spot.

Join Publicis Commerce on Tuesday, January 23 at 2pm EST for an exclusive NRF briefing webinar. Leading the session will be Jason “Retailgeek” Goldberg, alongside special guests across Publicis Commerce - who will guide us through the pivotal insights and overarching themes from NRF - Ret...

01/12/2024

“2024 belongs to the brands that break free from the mold and are the ones who listen, who understand, and who build communities around shared values.”

Read more from Razorfish’s Arielle Carter, GVP of Social Content and Engagement Strategy, in Digiday’s 2024 marketing trends piece.

While of course, "someone will predict the death of 'traditional advertising' [sic] for the 25th year in a row," said Lachlan Badenoch, chief strategy officer at Carmichael Lynch, the predictions for 2024 focused on cultural shifts and potential third-party cookie fallout.

01/10/2024

Research from Razorfish highlights fascinating trends about the Baby Boomer generation — a group just 6% of marketers identify as part of their marketing initiatives.

“Digital Boomers,” Razorfish's qualitative and quantitative study, in partnership with GWI, aims to debunk the myths around one of marketing’s most valuable yet neglected segments.

In reality, 1 in 2 boomers describe themselves as digital natives, 1 in 2 say they have an active interest in new technology, and 9 out of 10 disagree that technology overwhelms them.

Watch our webinar and download the complete study below.

Our latest research reveals the digital savviness of the Boomer generation and their positive outlook on technology.

01/10/2024

You want the 2024 trends? We’ve got ‘em.

Our experts offer their collective inputs on the forces that will redefine how brands engage and evolve in 2024 - GenAI, the digital suburbs, social commerce breakthroughs, and much more.

Check out our 2024 trends report below.

In today’s digital space, technological advancements are revolutionizing how people engage and redefining how brands connect.

02/21/2023

Let’s keep the celebration going. 🎉

Today we share Samantha’s story- Swipe over to learn more about her and how she celebrates Black History Month. ✨

02/16/2023

We are thrilled to have received eight workplace awards from Comparably throughout 2022.

These recognitions are based solely on sentiment ratings from our people, who submitted responses to a Comparably survey conducted over the last 12 months.

It's an honor to receive this recognition, and we’re grateful to our people for making Razorfish such a special place. 💜

razorfish.com/articles/news/comparably-recognizes-razorfish-with-eight-total-workplace-awards-for-2022