Octonano

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Octonano A creative branding and marketing agency with offices in NYC, Florence, and Milan. We guide brands to strengthen, develop, and evolve.

10/16/2026

Great business, but can Google Maps find you? šŸ“

When someone nearby searches for what you do, Maps decides who shows up. It isn’t grading your website. It’s checking whether you’re really there. šŸ‘€

Our new OctoBlog video explains why the map sends people to the business it’s sure about, not the best one, and gives you a quick check you can do today.

Full piece on the OctoBlog, link in bio. ✨

Octonano

What does it take to put every wearer in the front row? šŸŽ¬Case study number three on our page: Aseye Studio. Asia Irving’...
10/13/2026

What does it take to put every wearer in the front row? šŸŽ¬

Case study number three on our page: Aseye Studio.

Asia Irving’s New Jersey label champions a new wave of sportsmanship, one that celebrates the individualism and vibrancy of whoever wears it. She came to us for a fresh image, a first Meta strategy, and Italian makers to raise the quality of every piece.

So we built the identity first: a new logo, fonts, and tone of voice rooted in vintage aesthetics and one belief, that you are the protagonist. The tagline says it in three words: Front Row Legacy. Then came the Meta strategy, features from Kyrie Irving, Ray-Ban, Deloitte, and Essence, and introductions to artisanal producers in Italy.

The result? Sales up 160% year over year. šŸ“ˆ

Now think about your brand.
Does your identity tell people who it’s for?
Is everything behind it ready to grow?

If not, let’s talk. Our door on Greene Street is always open.

Swipe to see how it came together āž”ļø

FashionDesign Octonano

10/08/2026

On page one of Google, but missing from ChatGPT? šŸ¤–

More people now ask AI for recommendations before they ever visit a website. If your brand isn’t in the answer, your traffic won’t show it. šŸ‘€

Our new OctoBlog video explains why AI names the clearest brands, not the best ones, and gives you a quick check you can do today.

Full piece on the OctoBlog, link in bio.

Octonano

How does a brand go global without leaving home behind? 🌊Case study number two: Agua Bendita. A Colombian swimwear brand...
10/06/2026

How does a brand go global without leaving home behind? 🌊

Case study number two: Agua Bendita.

A Colombian swimwear brand, committed to sustainable, handmade clothing, came to us at the start of its international expansion. The ambition was a global stage. The condition was staying true to its roots.

So we started with the people behind it. Founders Mariana Hinestroza and Catalina Ɓlvarez became the face of the brand: fearless, independent, vibrant. Their hand-painted prints and bold colors shaped a new brand book, tagline, logo, and color palette.

At the center of the story: , the program supporting local Colombian seamstresses. Then came the distribution partnerships that carried it into the United States and beyond. šŸ‡ØšŸ‡“

Now think about your brand.

Is your origin a detail in your story, or the reason people choose you?

Would it still be recognizable in a new market?

If not, let’s talk. Our door on Greene Street is always open.

Swipe to see how it came together. āž”ļø

What does it take for a new brand to feel established on the day it launches? āš“Something new on our page: twice a month,...
09/30/2026

What does it take for a new brand to feel established on the day it launches? āš“

Something new on our page: twice a month, a case study. One client, one story, told slide by slide.

First up: Acquera. 🌊

A family with generations of experience supporting cruise ships launched a yachting concierge in Venice. The expertise was there. The name, the identity, and the trust were not.

So we built it all from the ground up. A name drawn from the founder’s passion for the water. The tagline ā€œBeyond the Blue.ā€ A logo inspired by a boat and its ripples. A palette of gold, silver, white, and black.

Now think about your brand.
Does your name carry your story?
Would a new client trust you at first glance?

If not, let’s talk. Our door on Greene Street is always open.

Swipe to see how it came together āž”ļø

BE BRAVESometimes a title already tells you what kind of story you are about to enter.Last Thursday, September 10, BE BR...
09/17/2026

BE BRAVE

Sometimes a title already tells you what kind of story you are about to enter.

Last Thursday, September 10, BE BRAVE had its world premiere at the 83rd Venice International Film Festival. Ninety minutes on Renzo Rosso, directed by Francesco Carrozzini. Our founder Maurizio Marchiori was part of the project and at the premiere.

Not a conventional documentary. It breaks the rules of the biopic and brings AI into the storytelling itself, because Renzo has never seemed very interested in normality.

BE BRAVE is an invitation to take risks, to choose instead of follow, and to accept that being brave does not mean being invincible.

So where in your work, or in your life, are you still choosing the safe version?

Read Maurizio’s full reflection on LinkedIn. Link in our stories.

06/05/2026

This year we didn’t just attend Festa della Repubblica, we worked it. As the Consulate General of Italy’s social media partner, we were behind the scenes making sure every moment landed. Grazie to the Consulate and everyone who made the night. Buona Festa della Repubblica. šŸ‡®šŸ‡¹

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