World Luxury Chamber of Commerce

World Luxury Chamber of Commerce The World Luxury Chamber of Commerce (WLCC) is a global network for leading luxury brands for collaboration, innovation, and business growth.

The World Luxury Chamber of Commerce (WLCC) is a global B2B network that unites the finest luxury brands to foster collaboration, innovation, and business growth. WLCC provides its members with exclusive access to elite networking opportunities, global promotion, bespoke experiences, and cutting-edge industry insights. We empower brands through thought leadership, advocacy, and recognition, helping them navigate the evolving luxury landscape and achieve lasting success. Built on the prestigious legacy of the Luxury Lifestyle Awards, with 16 years of honoring global luxury brands, WLCC boasts a network of over 5,000 luxury businesses across 100 countries. Join WLCC to elevate your brand and connect with the worldโ€™s leading luxury innovators.

Luxury expertise is built through knowledge, experience, and continued learning.๐ŸŽ“๐—ง๐—ข๐—ฃ ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—˜๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ brin...
09/25/2026

Luxury expertise is built through knowledge, experience, and continued learning.๐ŸŽ“

๐—ง๐—ข๐—ฃ ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—˜๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ brings together institutions offering relevant pathways into the business of luxury, from specialist academic programs to executive and professional education.

Explore the inaugural WLCC Selection and discover the universities and business schools recognized this year.

Discover the 2026 Selection: https://worldluxurychamber.com/top-luxury-business-education-wlcc-selection/

Have you downloaded Malek Semarโ€™s WLCC Executive White Paper yet?๐Ÿ’งIf not, this is a conversation youโ€™ll want to stay ahe...
09/24/2026

Have you downloaded Malek Semarโ€™s WLCC Executive White Paper yet?๐Ÿ’ง

If not, this is a conversation youโ€™ll want to stay ahead of!

This White Paper challenges one of the biggest blind spots in the industry - and explains why water is becoming a strategic issue for luxury leaders, not just a sustainability topic.

If you work in hospitality, travel, real estate, fashion, beauty, gastronomy, or luxury strategy, this is worth reading now.

โ€œ๐˜•๐˜ฐ ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ธ๐˜ข๐˜ต๐˜ฆ๐˜ณ. ๐˜•๐˜ฐ ๐˜ญ๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ.โ€

๐Ÿ“„ Download it here: https://luxuryawards.ac-page.com/wlcc-lpp-whitepaper-malek-semar

On behalf of WLCC, we extend our warmest congratulations to the Kingdom of Saudi Arabia on Saudi National Day!๐Ÿ‡ธ๐Ÿ‡ฆAs Saudi...
09/23/2026

On behalf of WLCC, we extend our warmest congratulations to the Kingdom of Saudi Arabia on Saudi National Day!๐Ÿ‡ธ๐Ÿ‡ฆ

As Saudi Arabia continues its extraordinary transformation under Vision 2030, we honor the Kingdomโ€™s visionary leadership, rich cultural legacy, and significant contributions to the global luxury economy.

Wishing the people and leaders of Saudi Arabia a prosperous and joyful celebration!

What is Cannes telling us about the future of luxury?Following his visit to the Cannes Yachting Festival, Alexander Chet...
09/23/2026

What is Cannes telling us about the future of luxury?

Following his visit to the Cannes Yachting Festival, Alexander Chetchikov, President of the World Luxury Chamber of Commerce, shares 10 key observations on the shifts shaping yachting - and the wider luxury market.

From changing buyer expectations to new ownership models, wellness and emerging business opportunities, these are signals luxury leaders should be watching.

Read Alexanderโ€™s 10 key takeaways from Cannes:
https://worldluxurychamber.com/alexander-chetchikov-cannes-yachting-festival-takeaways/

As 8 October draws closer, World Luxury Day is receiving growing attention from international media.๐Ÿ“–The campaign is now...
09/22/2026

As 8 October draws closer, World Luxury Day is receiving growing attention from international media.๐Ÿ“–

The campaign is now entering its most active phase, with interviews, features and industry stories exploring craftsmanship, longevity, emerging brands and the evolving meaning of luxury.

Established by the World Luxury Chamber of Commerce, World Luxury Day was created as an annual occasion for the industry to come together and recognise the people, excellence, craftsmanship and innovation behind luxury.

Luxury professionals, brands, organisations and enthusiasts around the world are invited to take part in the celebration on 8 October.

Read more about it here: www.worldluxuryday.com

What do ultra-high-net-worth clients no longer want from luxury brands?On ๐Ÿฏ๐Ÿฌ ๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ, Sabrina Piccinin, Founder of Hau...
09/21/2026

What do ultra-high-net-worth clients no longer want from luxury brands?

On ๐Ÿฏ๐Ÿฌ ๐—ฆ๐—ฒ๐—ฝ๐˜๐—ฒ๐—บ๐—ฏ๐—ฒ๐—ฟ, Sabrina Piccinin, Founder of Haute Retreats, joins our private WLCC Leadership Lounge for an insider conversation on the evolving expectations of UHNW clients.

Weโ€™ll explore:
โœ“ What top-tier clients are rejecting
โœ“ Why privacy, authenticity, and personalization matter more than ever
โœ“ How luxury brands can build stronger trust with UHNW clientele

The session also includes curated introductions and networking with fellow luxury leaders.

โฐ 10 AM New York | 3 PM London | 6 PM Dubai
๐Ÿ“ Private Zoom Roundtable | Limited seats

Request your invitation today: https://worldluxurychamber.com/events/ultra-high-net-worth-clients-luxury-brands-sabrina-piccinin/

*This is not a webinar. It is an exclusive virtual networking and interactive session designed for luxury leaders to connect, exchange ideas, and build meaningful relationships.

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—น๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—บ๐—ฒ๐—ฎ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†?We asked some of the industry leaders featured in ๐˜“๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ ๐˜—๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜”๐˜ข๐˜จ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜ฆ Issue  # 6, ...
09/18/2026

๐—ช๐—ต๐—ฎ๐˜ ๐—ฑ๐—ผ๐—ฒ๐˜€ ๐—น๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—ฟ๐—ฒ๐—ฎ๐—น๐—น๐˜† ๐—บ๐—ฒ๐—ฎ๐—ป ๐˜๐—ผ๐—ฑ๐—ฎ๐˜†?

We asked some of the industry leaders featured in ๐˜“๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ ๐˜—๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜”๐˜ข๐˜จ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜ฆ Issue # 6, and while their worlds are very different, there was a surprising amount of common ground.

Our latest article brings those conversations together to look at what clients value today and what that means for the businesses serving them.

Read ๐—ช๐—ต๐—ฎ๐˜ ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐— ๐—ฒ๐—ฎ๐—ป๐˜€ ๐—ก๐—ผ๐˜„: ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ ๐—™๐—ฟ๐—ผ๐—บ ๐—œ๐—ป๐—ฑ๐˜‚๐˜€๐˜๐—ฟ๐˜† ๐—Ÿ๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€: https://worldluxurychamber.com/what-luxury-means-now-lpm/

What makes a luxury experience truly memorable?At our latest WLCC Leadership Lounge, members joined Hayley Hines for a f...
09/17/2026

What makes a luxury experience truly memorable?

At our latest WLCC Leadership Lounge, members joined Hayley Hines for a focused discussion on designing emotion across the luxury client journey.

Key takeaways:
๐Ÿ‘‰ Start with how you want the client to feel.
๐Ÿ‘‰ Friction can weaken even the best luxury experience.
๐Ÿ‘‰ The future of luxury is about making clients feel known and connected.

Members also joined curated breakout networking, creating valuable new connections across markets.

This is the WLCC Leadership Lounge: expert insight, meaningful connections, and member-only access.

Thank you to Hayley Hines for an engaging and valuable session!

Read the full recap: https://worldluxurychamber.com/designing-emotion-luxury-experiences/

What does leading luxury business education look like today?๐ŸŽ“The World Luxury Chamber of Commerce is proud to launch ๐—ง๐—ข๐—ฃ...
09/16/2026

What does leading luxury business education look like today?๐ŸŽ“

The World Luxury Chamber of Commerce is proud to launch ๐—ง๐—ข๐—ฃ ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—˜๐—ฑ๐˜‚๐—ฐ๐—ฎ๐˜๐—ถ๐—ผ๐—ป ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ - the inaugural WLCC Selection recognizing universities and business schools for the strength and relevance of their luxury-focused education.

From specialized programs to executive education, the Selection highlights institutions advancing luxury knowledge, expertise, and industry leadership worldwide.

Discover the 2026 Selection: https://worldluxurychamber.com/top-luxury-business-education-wlcc-selection/

Why is MEBAA Show becoming a meeting point for the luxury industry?Private aviation naturally shares its audience with l...
09/15/2026

Why is MEBAA Show becoming a meeting point for the luxury industry?

Private aviation naturally shares its audience with luxury travel, hospitality, automotive, yachting, watches, jewellery, and other lifestyle sectors. As cross-sector collaboration grows, these connections give luxury brands new ways to meet clients, partners, and other players in the same ecosystem.

MEBAA Show 2026 reflects this through its dedicated Luxury Boulevard, bringing the wider world of luxury directly into the business aviation environment.

๐Ÿ“… 8โ€“10 December
๐Ÿ“Dubai Airshow Site, Dubai, UAE

๐Ÿ‘‰ Discover MEBAA Show 2026 through the ๐—ช๐—Ÿ๐—–๐—– ๐—˜๐˜ƒ๐—ฒ๐—ป๐˜๐˜€ ๐—–๐—ฎ๐—น๐—ฒ๐—ป๐—ฑ๐—ฎ๐—ฟ: https://worldluxurychamber.com/events/mebaa-show-2026/

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