World Luxury Chamber of Commerce

World Luxury Chamber of Commerce The World Luxury Chamber of Commerce (WLCC) is a global network for leading luxury brands for collaboration, innovation, and business growth.

The World Luxury Chamber of Commerce (WLCC) is a global B2B network that unites the finest luxury brands to foster collaboration, innovation, and business growth. WLCC provides its members with exclusive access to elite networking opportunities, global promotion, bespoke experiences, and cutting-edge industry insights. We empower brands through thought leadership, advocacy, and recognition, helpin

g them navigate the evolving luxury landscape and achieve lasting success. Built on the prestigious legacy of the Luxury Lifestyle Awards, with 16 years of honoring global luxury brands, WLCC boasts a network of over 5,000 luxury businesses across 100 countries. Join WLCC to elevate your brand and connect with the worldโ€™s leading luxury innovators.

What have the leading luxury industry reports revealed in 2026 so far?We've rounded up some of the most insightful repor...
06/26/2026

What have the leading luxury industry reports revealed in 2026 so far?

We've rounded up some of the most insightful reports published this year, covering global wealth, luxury real estate, travel, consumer behaviour, brand performance, and the wider luxury economy.

Featuring research from Matter of Form, Knight Frank, Deloitte, Luxurynsight, Sotheby's International Realty, and Bain & Company, this collection offers valuable reading for luxury professionals looking to stay informed.

Read the full mid-year roundup: https://worldluxurychamber.com/a-mid-year-roundup-of-luxurys-top-reports/

One decision can alter the course of an entire life.For Alexander Chetchikov, WLCC President, that defining moment came ...
06/25/2026

One decision can alter the course of an entire life.

For Alexander Chetchikov, WLCC President, that defining moment came when he chose to pursue a vision others could not yet see - a vision that would eventually lead to the creation of globally recognized luxury platforms, influential business networks, and a thriving international community of industry leaders.

His journey was not shaped by luck, but by conviction, resilience, and the willingness to take a path less traveled. Every milestone, challenge, and breakthrough became part of a story that continues to inspire entrepreneurs, executives, and visionaries around the world.

What was the decision that changed everything for you?

Discover the story behind Alexander's journey and the lessons learned along the way.

Read more: https://worldluxurychamber.com/the-decision-that-changed-everything/

The most valuable lesson from travel isn't where you go.It's what you learn about people!In this conversation with WLCC,...
06/25/2026

The most valuable lesson from travel isn't where you go.
It's what you learn about people!

In this conversation with WLCC, Board Member Peter Greenberg reflects on why the most valuable part of travel isn't the destination - it's the perspective you gain along the way.

A powerful reminder from Peter:
"๐˜›๐˜ณ๐˜ข๐˜ท๐˜ฆ๐˜ญ ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ฆ๐˜ฒ๐˜ถ๐˜ข๐˜ญ๐˜ช๐˜ป๐˜ฆ๐˜ณ."

Read the full interview here: https://worldluxurychamber.com/peter-greenberg-interview-luxury-travel/

Peter's perspective serves as a timely reminder that the greatest lessons often come from stepping outside our familiar world.๐Ÿ‘

The voices shaping luxury deserve recognition!Weโ€™ve just released the ๐—ช๐—Ÿ๐—–๐—– ๐—ฆ๐—ฒ๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: ๐—ง๐—ข๐—ฃ ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ...
06/24/2026

The voices shaping luxury deserve recognition!

Weโ€™ve just released the ๐—ช๐—Ÿ๐—–๐—– ๐—ฆ๐—ฒ๐—น๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป: ๐—ง๐—ข๐—ฃ ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐— ๐—ฒ๐—ฑ๐—ถ๐—ฎ ๐—ผ๐—ณ ๐˜๐—ต๐—ฒ ๐—ช๐—ผ๐—ฟ๐—น๐—ฑ ๐Ÿฎ๐Ÿฌ๐Ÿฎ๐Ÿฒ.๐ŸŒ

This curated list recognizes the media organizations leading the global luxury conversation across business, travel, hospitality, design, fashion, yachting, culture, wealth, and lifestyle.

As AI transforms how information is discovered and consumed, trusted media remain essential for credibility, influence, and meaningful storytelling.

Congratulations to all featured media organizations!

Explore the full list: https://worldluxurychamber.com/top-luxury-media-of-the-world-2026/

๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐—ถ๐˜€ ๐—ผ๐—ป ๐—ฆ๐—ฝ๐—ผ๐˜๐—ถ๐—ณ๐˜†!๐ŸŽ™๏ธMore than a podcast, this is your exclusive front-row seat to the conversations sh...
06/23/2026

๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—ฃ๐—ฒ๐—ผ๐—ฝ๐—น๐—ฒ ๐—ฃ๐—ผ๐—ฑ๐—ฐ๐—ฎ๐˜€๐˜ ๐—ถ๐˜€ ๐—ผ๐—ป ๐—ฆ๐—ฝ๐—ผ๐˜๐—ถ๐—ณ๐˜†!๐ŸŽ™๏ธ

More than a podcast, this is your exclusive front-row seat to the conversations shaping the future of luxury.

Each episode takes you behind the scenes with exclusive insights, industry experiences, and valuable career advice designed to inspire. From leadership and innovation to culture, purpose, and excellence - weโ€™re bringing you the voices, ideas, and conversations driving the luxury world forward.

With new episodes every month, stay connected to the latest trends and voices redefining luxury as we know it.

Follow the Luxury People Podcast by WLCC on Spotify to get notified of new episodes: https://open.spotify.com/show/3Di0pBF7eIl8OpEh8qAjpi?si=BFRSAERdRqG4Au4s5WmyIw

In ๐˜“๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ ๐˜—๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜”๐˜ข๐˜จ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜ฆ Issue  #5, luxury expert and author Michaela Merk shares a perspective that every luxury leade...
06/22/2026

In ๐˜“๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ ๐˜—๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜”๐˜ข๐˜จ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜ฆ Issue #5, luxury expert and author Michaela Merk shares a perspective that every luxury leader should pay attention to:

"๐˜“๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ ๐˜ค๐˜ญ๐˜ช๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ต ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ฆ๐˜ฅ, ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ข๐˜ณ๐˜ฆ ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด๐˜ต๐˜ฐ๐˜ฐ๐˜ฅ."

Among the key insights from her interview:
โ†’ Emotional intelligence is becoming a measurable driver of loyalty and revenue
โ†’ Authenticity matters more than titles when it comes to leadership
โ†’ The winning formula for luxury is simple: AI for precision, humans for emotion

As technology continues to reshape the industry, Michaela argues that the brands that thrive will be those that use innovation to strengthen relationships, not replace them.

A valuable read for leaders focused on client experience, team performance, and the future of luxury.

๐Ÿ“– Read Michaela Merk's full interview: https://issuu.com/luxurylifestyleawards/docs/luxury_people_magazine_issue_5/138?fr=sNTcyYjkyMTI3NzY

What if your next game-changing business connection was just one conversation away?Last week, WLCC Members gained exclus...
06/18/2026

What if your next game-changing business connection was just one conversation away?

Last week, WLCC Members gained exclusive access to another insightful edition of our Leadership Lounge - an invitation-only gathering for luxury leaders shaping the future of the industry.

Mic Adilardi, Director of Global Luxury & Lifestyle Sales โ€“ The Americas at IHG Hotels & Resorts, shared valuable insights on the future of luxury travel, high-value client expectations, and the trends shaping the industry.

While the insights were invaluable, the real advantage was being in the room!

WLCC Leadership Lounges are an exclusive members-only benefit that connects luxury leaders with industry experts, valuable insights, and new opportunities.

Read the recap & discover WLCC Membership: https://worldluxurychamber.com/inside-luxury-travel-ecosystem-high-value-clients/

At the latest ๐—ช๐—Ÿ๐—–๐—– ๐—”๐—œ ๐—Ÿ๐—ฎ๐—ฏ ๐—ฅ๐—ผ๐˜‚๐—ป๐—ฑ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ, industry leaders from luxury, technology, innovation, and brand strategy came toge...
06/17/2026

At the latest ๐—ช๐—Ÿ๐—–๐—– ๐—”๐—œ ๐—Ÿ๐—ฎ๐—ฏ ๐—ฅ๐—ผ๐˜‚๐—ป๐—ฑ๐˜๐—ฎ๐—ฏ๐—น๐—ฒ, industry leaders from luxury, technology, innovation, and brand strategy came together to discuss:
๐—”๐—œ ๐—ถ๐—ป ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€: ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—ช๐—ผ๐—ฟ๐—ธ๐—ถ๐—ป๐—ด, ๐—ช๐—ต๐—ฎ๐˜'๐˜€ ๐—ก๐—ผ๐˜, ๐—ฎ๐—ป๐—ฑ ๐—ช๐—ต๐—ฎ๐˜ ๐—–๐—ผ๐—บ๐—ฒ๐˜€ ๐—ก๐—ฒ๐˜…๐˜

Moderated by Angelica Malin, the discussion featured insights from Anant Sharma, Pedro Lรณpez-Belmonte, Kassie Smith, Carlota Rodben, and Alberto Menegatti.

Among the 12 key takeaways:
๐Ÿ”น AI delivers the greatest value when it enhances expertise, not replaces it.
๐Ÿ”น Historical knowledge is becoming a strategic advantage.
๐Ÿ”น Luxury brands must avoid the "sea of sameness."
๐Ÿ”น Human relationships remain the foundation of luxury.
๐Ÿ”น Governance, verification, and trust are becoming critical business capabilities.
๐Ÿ”น The future belongs to organizations that combine technological intelligence with human insight.

Which insight resonated most with you?

Read the full recap: https://worldluxurychamber.com/wlcc-ai-lab-roundtable-recap-12-key-takeaways/

What if the biggest mistake in luxury isn't what you build - but what you fail to build before launching?In our latest e...
06/16/2026

What if the biggest mistake in luxury isn't what you build - but what you fail to build before launching?

In our latest exclusive interview, WLCC Board Member Jason Margetts shares why lasting value is built through trust, experience, and emotional connection - not just premium products.

One insight stood out:
โ€œ๐˜“๐˜ถ๐˜น๐˜ถ๐˜ณ๐˜บ ๐˜ช๐˜ด ๐˜ฆ๐˜น๐˜ต๐˜ณ๐˜ฆ๐˜ฎ๐˜ฆ๐˜ญ๐˜บ ๐˜ฅ๐˜ช๐˜ง๐˜ง๐˜ช๐˜ค๐˜ถ๐˜ญ๐˜ต ๐˜ต๐˜ฐ ๐˜ด๐˜ถ๐˜ด๐˜ต๐˜ข๐˜ช๐˜ฏ ๐˜ธ๐˜ช๐˜ต๐˜ฉ๐˜ฐ๐˜ถ๐˜ต ๐˜ฆ๐˜น๐˜ค๐˜ฆ๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ฆ๐˜น๐˜ฆ๐˜ค๐˜ถ๐˜ต๐˜ช๐˜ฐ๐˜ฏ. ๐˜ˆ ๐˜ด๐˜ช๐˜ฏ๐˜จ๐˜ญ๐˜ฆ ๐˜ฑ๐˜ฐ๐˜ฐ๐˜ณ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ ๐˜ฆ๐˜น๐˜ฑ๐˜ฆ๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ค๐˜ข๐˜ฏ ๐˜ฅ๐˜ข๐˜ฎ๐˜ข๐˜จ๐˜ฆ ๐˜ข ๐˜ณ๐˜ฆ๐˜ฑ๐˜ถ๐˜ต๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ด๐˜ช๐˜จ๐˜ฏ๐˜ช๐˜ง๐˜ช๐˜ค๐˜ข๐˜ฏ๐˜ต๐˜ญ๐˜บ.โ€

Read the full interview: https://worldluxurychamber.com/jason-margetts-future-of-luxury-real-estate/

Thank you, Jason, for sharing your insights with the WLCC community!

What truly drives affluent clients to choose one luxury brand over another?Join us on ๐Ÿฎ๐Ÿฑ ๐—๐˜‚๐—ป๐—ฒ for an exclusive WLCC Lead...
06/15/2026

What truly drives affluent clients to choose one luxury brand over another?

Join us on ๐Ÿฎ๐Ÿฑ ๐—๐˜‚๐—ป๐—ฒ for an exclusive WLCC Leadership Lounge with Jeffrey Shaw, author of ๐˜š๐˜ฆ๐˜ญ๐˜ญ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜™๐˜ช๐˜ค๐˜ฉ and expert on affluent buyer behavior.

Discussion Topic:
๐—ช๐—ต๐˜† ๐—ช๐—ฒ๐—ฎ๐—น๐˜๐—ต๐˜† ๐—–๐—น๐—ถ๐—ฒ๐—ป๐˜๐˜€ ๐—•๐˜‚๐˜†: ๐—˜๐—บ๐—ผ๐˜๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—–๐—ผ๐—ป๐—ป๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป, ๐—ง๐—ฟ๐˜‚๐˜€๐˜ & ๐—Ÿ๐˜‚๐˜…๐˜‚๐—ฟ๐˜† ๐—ฃ๐—ผ๐˜€๐—ถ๐˜๐—ถ๐—ผ๐—ป๐—ถ๐—ป๐—ด

Together, we'll explore:
โœ“ What drives affluent clients beyond products and price
โœ“ How trust is built with high-net-worth buyers
โœ“ The role of emotional connection in luxury purchasing decisions
โœ“ Strategies to strengthen luxury brand positioning

The session will be followed by curated networking with luxury industry leaders from around the world.

๐Ÿ“… 25 June 2026
โฐ 9 AM London | 12 PM Dubai | 4 PM Singapore
๐Ÿ“ 90 minutes | Private Zoom Roundtable

Participation is intentionally limited to ensure meaningful discussion and valuable connections.

*This event is exclusively for WLCC members.
More details and the full agenda: https://worldluxurychamber.com/events/private-networking-for-luxury-industry-leaders-5/

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