09/28/2021
5 ways your website should represent your organization.
1. Showcase Your Work
Put your work front and center, make it easy to sort through, and make it easy for your users to get lost in your success stories.
Show your work instead of telling about it.
2. Detail All Your Offerings
Make sure your website lists your services and offerings in a clear, concise manner. Mystery in messaging or presentation kills potential conversion paths.
3. Illustrate your Process
What you do is important, but how your organization does it it is a valuable message that many websites neglect.
4. Represent Your Brand Promise.
It’s important that any company’s website has an identity and personality, and we made deliberate strides to achieve that.
One very specific example that we strongly recommend: We forgo generic stock photos in favor of a lot of in-house photography that shows our office, our employees, and our everyday working environment.
5. Make Navigation Straight-Forward
Even if your site does a great job showcasing your work, detailing your offerings, illustrating your process, and representing your unique branding, it doesn’t do much good if visitors can’t readily find any of this content. The simplicity of navigation and exploration is paramount.
