Sooth

Name: Sooth
Address: 55 Broadway, Suite 431, New York, NY, 10006, US
Telephone: +19299968083

We fixed what was broken in marketing. Stop guessing. Start knowing what works.

Sooth utilizes predictive intelligence—powered by psychology, neuroscience, and AI—to decode what drives action, boosting results up to 12x and reducing waste by 80%.

06/04/2026

Consumer sentiment just hit a 74-year low — but "Americans are pulling back" is the wrong read. Our latest analysis of behavioral data reveals 5 distinct survival instincts playing out right now, each one rewarding a completely different kind of business.

Read the full ELI Report in our newsroom - soothbetold.com/newsroom

06/02/2026

Prediction market traders aren't just sports bettors, and the behavioral data proves it. Our latest research, featured in Gambling Insider, reveals the surprising identity of who's really trading on prediction markets, and what it means for the industry.

Read the full article at soothbetold.com/newsroom

05/20/2026

Somewhere in America right now, a household is staring at five streaming subscriptions, a $26.99 Netflix bill, and a decision about which one to cancel this month. They're not alone — 47% of streaming households plan to drop at least one service in 2026.

Hollywood's response? Get bigger. Paramount and Warner Bros. Discovery just closed a $110 billion merger. Netflix raised its top tier for the second time in twelve months. Both moves rest on the same bet: that American households will keep paying more for entertainment, indefinitely.

The data says otherwise. Sooth's analysis of 220 million US adults breaks the streaming audience into five distinct tribes, and the Paramount-WB deal connects with only one of them.

The platform that serves all five? It isn't part of the deal. It's free. And it's already the most-watched destination on American televisions.

Read the full ELI Report on our website: https://www.soothbetold.com/news-and-takes/paramount-wb-deal-done-will-produce

05/14/2026

What if the data behind your last million-dollar decision was wrong?

Most CMOs would say it isn't. The numbers say otherwise — 70% of consumer data fails accuracy tests, AI consumer intelligence hallucinates 94% of the time, and 80%+ of media spend never returns a sale. Yet 85% of CMOs still trust their dashboards.

Sooth Founder & CEO Ian Baer is heading to The Biltmore in Miami on May 19–20 to moderate a roundtable at the 35th Transformational CMO Assembly with The Millennium Alliance.

The conversation: the three lies data tells — false correlation, presumed attribution, and inherited narrative — and the questions every CMO should be asking before the next budget cycle.

05/13/2026

$471 billion spent. Forty-two percent of projects abandoned. A single hallucinated chatbot response wiping $100 billion off Google's market cap in a matter of hours.

The first wave of corporate AI spending didn't fail because the technology was broken — it failed because most companies asked the wrong question. They asked what they could do faster and cheaper, rather than what they were getting wrong in the first place.

In 2026, five companies alone are pouring $700 billion more into AI. The leaders who get the second wave right won't be the ones who automate the most. They'll be the ones who use AI to see what they couldn't see before, and act on it.

Written by Ian Baer, Sooth Founder & CEO, for the CFO Leadership Council. Read the full piece in our newsroom: https://www.soothbetold.com/news-and-takes/what-first-wave-ai-failures-should-teach-every-organization

05/05/2026

Your data is lying to you.

That's the conversation Sooth Founder & CEO Ian Baer is bringing to Miami.

Ian will be leading a roundtable — Your Data Is Lying — at the 35th Transformational CMO Assembly, May 19–20 at The Biltmore.

An invite-only gathering hosted by The Millennium Alliance, bringing together the CMOs rethinking what transformation actually looks like.

If you're going to be there, find Ian at the roundtable — it's going to be a candid one.

Follow for more updates.

05/01/2026

Prediction markets have moved from the financial fringe into the mainstream news cycle. It’s time to start understanding the people driving growth.

Our latest ELI Report digs into the 17M Americans who are active in prediction markets analyzing their profiles and behaviors.

Read the full report in our newsroom: https://www.soothbetold.com/news-and-takes/whos-really-driving-prediction-markets

04/29/2026

Micro-influencers drive 3-10x more engagement than celebrity creators.

Most brands still spend a lot chasing reach—but reach doesn't equal trust.

Small creators win because their audiences actually believe them.

Interaction Rates:
—Micro/Nano: 6-21%
—Mega: 2%

The future of influencer marketing isn't about being loud.

It's about being trusted.

Follow to see how Sooth helps brands invest in influence that converts.

04/22/2026

Your customers aren't making rational decisions. They're making emotional ones.

Our founder and CEO, Ian Baer, sat down with Coruzant Technologies's The Digital Executive podcast to reveal why traditional marketing misses the mark and what emotionally intelligent marketing actually looks like.

Listen to the full episode here: https://coruzant.com/profiles/ian-baer/

04/20/2026

Everyone's using AI. But most companies aren't seeing results.

As Ian Baer puts it in The Current: "If you're targeting the wrong audience with the wrong message on the wrong channel, AI just helps you waste money at scale."

The real work happens before AI enters the room.

Read the full article to find out what that looks like: https://www.thecurrent.com/marketing-strategy-ai-adoption-booming-productivity-gains-take-time

Address

55 Broadway, Suite 431
New York, NY
10006

Telephone

+19299968083

Website

http://www.soothbetold.com/, https://linktr.ee/soothbetold, https://zfrmz.com/eRW85fi8VZ2O0k104AkW

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