Kelly J Rodriguez

Kelly J Rodriguez Graduate student obtaining Masters in Marketing and International Business

It is important for an organization to practice communication, frequency and transparency in order to reach and gain tru...
11/23/2022

It is important for an organization to practice communication, frequency and transparency in order to reach and gain trust from their audience. Check out this article to understand how to best connect with your consumers.

Taking care of your people first so they can better serve your organization's audiences.

Digital marketing gives businesses the ability to reach wider audiences in a variety of different ways. A way it can be ...
11/22/2022

Digital marketing gives businesses the ability to reach wider audiences in a variety of different ways. A way it can be utilized is through using SEO to target relevant users that will ultimately help your website rank higher on google search.

Helpful tips on how to improve your content marketing on Facebook!
11/21/2022

Helpful tips on how to improve your content marketing on Facebook!

Bounce rate is a marketing metric which represents the percentage of visitors who leave a webpage without taking an acti...
11/21/2022

Bounce rate is a marketing metric which represents the percentage of visitors who leave a webpage without taking an action. Check out this Tiktok to get some tips on how to reduce this.

3 tips that reduce your website bounce rate to help you rank higher on google. ...

Came across this article on the significant increase in tracking of ROI for marketers! Current uncertainty is also forci...
11/18/2022

Came across this article on the significant increase in tracking of ROI for marketers! Current uncertainty is also forcing them to curb their creative campaigns and operate more reactively.

Almost a third (30%) of marketing leaders believe the current uncertainty will force them to become more reactive, while 31% fear the need to curb their creative campaigns, according to new LinkedIn data.

11/15/2022

Hi everyone, I am currently a graduate student at Baruch Zicklin School of Business. I am expanding my education through experiences in various forms of marketing, international relations and business management. Through these opportunities I am now able to share my insights on new business ideas, consumer insights and digital marketing.

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New York, NY

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