Big Idea Advertising

Big Idea Advertising Big Idea is a boutique advertising and marketing agency in New York City. We help companies find a d Our clients’ success is what drives us.

Big Idea is a fully-integrated boutique advertising and marketing agency in New York City. We help companies find a brand voice that resonates with consumers for attention-getting creative that delivers real results. By connecting the dots between strategy, consumer insight, and creative solutions, we create attention-getting brand communications with relevance and vision. We work in partnership w

ith our clients, providing personalized services and an attention to detail that larger agencies just can’t match. And we’ve got the metrics to show for it — with work directly linked to improved sales, increased brand awareness, and consumer loyalty that lasts.

It all started 25 years ago when our founder, Steve DeFontes, sent his résumé to ad agencies with a pizza. It worked. St...
10/15/2025

It all started 25 years ago when our founder, Steve DeFontes, sent his résumé to ad agencies with a pizza. It worked. Steve got his first big break, and the rest, as they say, is history.

And the not-so-secret ingredient to our success is, and always will be, togetherness.

Us: the chefs. 🧑‍🍳
Pizza: our work. 🍕
Customers: The great clients and their audiences we make it for. 🍽️

You take any one of those away, and you don’t have a business.
Here’s to another 25 tasty years. 🍕❤️

It’s June 25, 2025 and the numbers signal it’s a lucky day to be celebrating Big Idea’s 25th anniversary!25 years in bus...
06/25/2025

It’s June 25, 2025 and the numbers signal it’s a lucky day to be celebrating Big Idea’s 25th anniversary!

25 years in business may seem like a piece of cake! 🎂 But behind the numbers are the facts that 20% of business fail in their first year and by year 10 that number rises to 65%. The statistics make the hard work behind this milestone that much sweeter.

For a quarter of a century, we've been immersed in the dynamic worlds of branding, strategy, and creative execution, gaining invaluable insights into what truly makes brands shine.

So how did we make the cut? Over these incredible years, Big Idea has been powered by a team of dedicated innovators, dreamers, and doers. We've had the privilege of collaborating with countless amazing clients, helping them to craft and amplify their unique stories. Our passion for building impactful brands has been the driving force behind everything we do.

As we reflect on this milestone, we're more energized than ever to continue pushing boundaries, embracing new challenges, and delivering big ideas that make a real difference for our partners. And most importantly to say thank you to all the people who’ve supported us and partnered with on this journey.

Here's to the next chapter, filled with even more creativity, innovation, and success!

Big Idea Advertising joined the Anguilla and its partners in NYC for dynamic 2025 strategy sessions focused on innovatio...
03/05/2025

Big Idea Advertising joined the Anguilla and its partners in NYC for dynamic 2025 strategy sessions focused on innovation and bold strategies to elevate Anguilla’s presence on the world stage.

Big things are on the horizon for tourism in Anguilla—stay tuned! 🌴 🚀

Calling Future Social Media Stars! 🌟Are you ready to flex your creative muscles and build your social media expertise? B...
12/12/2024

Calling Future Social Media Stars! 🌟

Are you ready to flex your creative muscles and build your social media expertise? Big Idea is looking for savvy interns to join us this spring! Experience real-world campaigns, sharpen your skills, and collaborate with an amazing team. 💡

💻 When? February 3 - May 30
💡 Why? To learn, grow, and launch your career in marketing!
🗽 Where? NYC

Rich in experience—and college credit! Apply now by emailing your resume to [email protected] with the headline “Big Idea Spring Social Media Intern.” ✨

Recently Big Idea Partner and Chief Creative Officer, Pablo Pedro and Graphic Designer, Eduardo Carrasco took NYC by sto...
11/21/2024

Recently Big Idea Partner and Chief Creative Officer, Pablo Pedro and Graphic Designer, Eduardo Carrasco took NYC by storm at Adobe's exclusive Creative Vision Tour. They were immersed in the exciting world of AI-powered creativity with Adobe Firefly and got a sneak peek at the Adobe Creative Trends Report for 2025, exploring the latest visual trends in imagery, AI, video, and design.

According to Eduardo, "Firefly offers agencies groundbreaking tools to elevate storytelling, enhance efficiency, and set a new bar for creativity. It's a real game-changer!"

Pablo and Eduardo are already applying these cutting-edge trends and AI tools to Big Idea's next wave of creative innovation.

Always a WOW! We are proud to present a bold new vision for the future of St. Maarten’s tourism with our new brand and ...
10/16/2024

Always a WOW! We are proud to present a bold new vision for the future of St. Maarten’s tourism with our new brand and campaign for St. Maarten Tourism Bureau.

Investing in tourism is vital to the future of any destination, and particularly so for the dual-nation island of St. Maarten; following the dual-impact of Hurricane Irma and the global pandemic.

It takes a team! Here are just some of the many talented people who contributed:

Agency – Big Idea
Client – Vacation St. Maarten Tourism Bureau
President – Steve Defontes
Creative Director – Pablo Pedro
Brand Strategy – Grace Capuzzo
Digital & Social – London Mercer
Social Media – Samantha McLaughlin
Copywriting – Chris Michael, Nick Shein, Jason Dressel
Design – Wallace Neves, Javier Guaschetti, Jonatas De Barros, Eduardo Carrasco, Jose Llanos
Coordination – Jena Bitsko
Photography & Videography – Tom Webster, Julia Kursten
Music – AJ Estrada
Animation – Bakhtiyar Aghabalayev
Voiceover – Claudia Arrindell
Models – Souleyman Titah, Leonardo Richardson, Jacob Streefkerk, Jeremy Guichet, Marvin Tjappa, Maxime Matser, Capucine Alize, Carmen, Pascalle Wong, Lisa, Deshaun Prince, Tiffany Duzong, Vanessa Fraser

A huge thank you to everyone who made this possible. Stay tuned for more exciting developments on the horizon!

10/09/2024

This Hispanic Heritage Month, we’re turning up the volume 🔊—literally!

With team members bringing their creativity and cultural pride to Big Idea from the Dominican Republic, Brazil, and Argentina, this celebration hits extra close to home. Music is the heartbeat of Hispanic culture, and it pulses through our office too!

With our own spin on Spotify Wrapped our team shared their favorite songs by Hispanic artists. The perfect tunes for sparking creativity!

Swipe to see our top ten Hispanic Heritage Month songs and visit our Spotify for our full playlist: https://spoti.fi/47YDFe1 🎶

Clients are shouting their ❤️ from the rooftops. So are we. Caribbean Tourism Organization Anguilla
10/07/2024

Clients are shouting their ❤️ from the rooftops. So are we.


Caribbean Tourism Organization Anguilla

Address

6 Maiden Lane Fl 7
New York, NY
10038

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12123878787

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