Serino Coyne

Serino Coyne We’re a non-stop innovation shop for live entertainment brands, cultural institutions, and attractions. Broadway's longest-running advertising agency.

05/05/2026

Congratulations to Manhattan Theatre Club on receiving 4 Tony Award® Nominations for !

05/05/2026

Congratulations to CATS: THE JELLICLE BALL on receiving 9 Tony Award® Nominations, including Best Revival of a Musical!

05/05/2026

Congratulations to Manhattan Theatre Club on receiving 5 Tony Award® Nominations for , including Best Play!

05/05/2026

Congratulations to Manhattan Theatre Club and Will Harrison on receiving a Tony Award® Nomination for Best Performance by a Lead Actor in a Play!

It’s a milestone moment for Serino Coyne. We’re proud to share that our CEO, Matt Upshaw, has acquired the agency and we...
03/16/2026

It’s a milestone moment for Serino Coyne. We’re proud to share that our CEO, Matt Upshaw, has acquired the agency and we’ve returned to independent ownership — honoring our legacy while embracing bold new possibilities.

“Independence gives us the agility to move faster, think bolder, and double down on what we do best — helping extraordinary experiences find the audiences they deserve.” — Matt Upshaw, CEO, Serino Coyne

Same team. Same dedication. A new era of growth and creativity.

https://www.broadwaynews.com/exclusive-serino-coyne-ceo-matt-upshaw-acquires-the-agency-from-parent-company-omnicom/?utm_source=sniply&utm_campaign=sniply&utm_medium=sniply

Setting the pace for theatrical marketing, opening night after parties, and everything in between. Burnout Paradise NYC ...
03/13/2026

Setting the pace for theatrical marketing, opening night after parties, and everything in between. Burnout Paradise NYC is now running at the Astor Place Theatre! 🏃‍♂️🔥

Photo by RebeccaJMichelson

“To bring this landmark play back to Broadway with Ayo, Don, Tommy, and Mike at the helm is an extraordinary privilege, ...
03/12/2026

“To bring this landmark play back to Broadway with Ayo, Don, Tommy, and Mike at the helm is an extraordinary privilege, and we couldn’t be more proud to be part of this production.” - The Obamas.

Thrilled to be working with Mike Bosner and team on the groundbreaking PROOF on Broadway!

03/10/2026

New era alert. The New York Philharmonic launches the 2026-27 season with the debut of Gustavo Dudamel as the Tang Music & Artistic Director. Congrats on this exciting new chapter! 🎶

A new musical is on the horizon. GALILEO is coming to Broadway this fall! 💫 Galileo Musical
02/10/2026

A new musical is on the horizon. GALILEO is coming to Broadway this fall! 💫 Galileo Musical

A full circle moment we’ll never forget 🥹 From working on the original Broadway production to returning to the show for ...
02/07/2026

A full circle moment we’ll never forget 🥹 From working on the original Broadway production to returning to the show for its triumphant return, it was an honor to be able to say "MAMMA MIA! Here we go again!" Congrats on an incredible run at the Winter Garden Theatre MAMMA MIA North America.Thanks for taking a(nother) chance on us. 🪩💙

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1285 Avenue Of The Americas, Fl 5
New York, NY
10022

Opening Hours

Monday 9:30am - 5:30pm
Tuesday 9:30am - 5:30pm
Wednesday 9:30am - 5:30pm
Thursday 9:30am - 5:30pm
Friday 9:30am - 5:30pm

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+12126262700

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