We Are Locality

03/07/2025

🚗 Are you a dealership facing challenges in reaching local buyers?

Discover how Locality's president of broadcast, Ann Pero Hailer, offers game-changing insights for auto dealerships in her latest WardsAuto Industry Voices byline, "Think Local, Sell Big: Winning Customers with Targeted Ads" 📈

🔗 Read more to transform your dealership's advertising strategy today 👉 https://lnkd.in/e9xDjFBw

Key Insights:
✅ Utilize local broadcast TV's trust and reach with streaming for maximum ad effectiveness.
✅ Localized campaigns outperform national strategies by focusing on community-specific engagement.
✅ Cross-platform video advertising ensures incremental reach and relevance as viewership behaviors shift market-to-market.

Ann Hailer says, "By leveraging the reach and trust of local broadcast TV with the precise targeting of streaming ads, dealerships can enhance engagement and drive measurable results. Localized, authentic content builds trust and purchase consideration, setting dealerships apart in a competitive market."

hashtag

02/25/2025

Exciting News: Introducing Local AdScape by Locality – your essential monthly guide to mastering local advertising. In today’s fast-changing marketing landscape, staying updated is key.

👉 Subscribe today: https://bit.ly/4i8uThP

Each edition brings you:
💡Impactful Industry Trends: Get the latest shifts shaping your market.
💡Data-Driven Insights: Make smarter decisions with actionable analytics.
💡Local Advertising Solutions: Discover innovative strategies tailored for your markets.

Elevate your strategy and outpace the competition.

02/12/2025

It's Black History Month!

What better time to celebrate and shine a light on local businesses that benefit communities by way of cultural representation, empowerment, and inclusivity.

🌟 Exciting News! 🌟
Locality and The New York City Black Chamber of Commerce (NYCBCC) are thrilled to announce the winner of our first-ever Local Advertising Grant: MIZIZI International!

🔗 Watch Keith Kazerman, Locality's president of streaming, as he presents the grant to Paakow Essandoh, founder of MIZIZI, and find out more about the fashion brand and MIZIZI's winning grant application. >> https://bit.ly/3WSWVVK

Thru this local ad grant, MIZIZI will receive:
✅ Access to millions of locally targeted advertising impressions across streaming TV and digital media.
✅ Assistance in localized video ad production.
✅ Comprehensive marketing support to amplify their brand.

About MIZIZI: MIZIZI, meaning "roots" in Swahili, is more than just a fashion brand. Founded in 2015, MIZIZI celebrates the African Diaspora by creating unique, culturally rich apparel that connects individuals to their heritage. Their mission is to empower and unite the global African community through fashion, fostering a sense of pride and identity.

Join us in celebrating MIZIZI's incredible journey and their commitment to honoring and uplifting the African Diaspora. 🌍✨

01/29/2025

Call your play. Reach local audiences during the biggest game of the year! 🏈

Get in touch with a Locality expert to help you dominate the field during The Big Game >> https://bit.ly/3Uulo1Q

With Locality’s direct access to live local video ad inventory, you can execute the perfect play to reach audiences at scale in your target markets. Make sure your brand is on track to score by getting in front of the right viewers during the Big Game in the local markets you serve.

71% of Americans expect localized ads—this is the moment to go for the win with messaging that hits home for your local audiences (Source: Locality’s Local Lift™ Study, November 2024).

Why stay on the bench when you can be in the middle of the action? Engage local sports fans with targeted in-game messaging that speaks directly to the communities that matter most for your business.

01/28/2025

What’s next for local advertising and leadership?

Revisit Locality at CES 2025 as we highlight two must-watch panels from the Brand Innovators Marketing Leadership Summit in Las Vegas.

🔗 Read more and watch the full panels here >> https://bit.ly/4hcNtoo

🎥 Localizing Brand Strategies to Drive Consumer Action:
Explore how brands are addressing audience fragmentation, combining innovation with authenticity, and leveraging data to create impactful, localized campaigns. Join Locality’s Lauren Albin and Lauren Anselmo from Moroch as they share how a local-first approach—powered by data-driven insights and creative strategies—unifies today’s fragmented media landscape and delivers success through cross-platform video campaigns, personalized messaging, and genuine brand connections.

🎥 Empowering the Next Generation of Female Leaders: Sports and Beyond:
Discover how mentorship, representation, and innovation are driving the rise and leadership of women in sports. Leaders from Zenith and ESPN are joined by Locality’s Robin Wong, discussing how to fostering talent through mentorship, advancing inclusive leadership, and the growing influence of women in sports and fandom—delivering measurable results for brands.

Locality is leading the charge in transforming fragmented media into seamless, audience-first campaigns. Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q

Explore CES 2025 insights from Locality’s Brand Innovators panels on local ad innovation, authentic strategies, and empowering women in leadership.

01/23/2025

In BIA Advisory Services' latest Industry Digest: “CTV/OTT Landscape,” Locality’s Local Lift™ consumer research study was featured for its groundbreaking insights into how local video ad campaigns increase consumer action.

Key findings:
🔹 71% of Americans expect ads to be localized—81% among 18-34-year-olds
🔹 70+% of viewers say national brands placing local ads are more relevant and trustworthy
🔹 40% say ads during local sports boost brand impact

Read the article and download the full report today >> https://bit.ly/4hmmTcF

BIA forecasts CTV/OTT local ad spending to exceed $2.8 billion this year as this platform continues its fast growth. Given dynamics and high interest in local CTV, several recent studies have probably crossed your inbox or popped up in your trade press reading. Sometimes, tracking and digesting all....

01/21/2025

Data drives decisions.

Locality’s commitment to innovation takes a giant leap forward with Steve Silvestri as Head of Data Strategy and Innovation.

Learn more about Steve’s expertise and the exciting path forward for Locality in the press announcement here >> https://bit.ly/4g7xYg9

Under Steve’s leadership, Locality will continue to revolutionize how advertisers and agencies connect with local audiences, combining advanced technology with unmatched local expertise to drive meaningful consumer action.

In his new role, Steve will:
• Develop innovative data strategies to unify the fragmented local media landscape
• Lead advancements from addressable audience solutions to key partnerships
• Help brands leverage data-driven insights to deliver relevant, engaging local campaigns

"By providing our agency and advertising partners with more measurable and impactful options in local video, [Silvestri] is paving the way for more effective and streamlined cross-platform advertising strategies,” said Ann Pero Hailer, President of Broadcast at Locality.

"Steve’s wealth of experience in advanced advertising products and his innovative vision make him the perfect leader to propel Locality's data strategy forward," added Keith Kazerman, President of Streaming.

01/16/2025

It is with a heavy heart that we acknowledge the devastating fires that have affected the Los Angeles area. Our thoughts are with all those impacted, including members of our team, their families, first responders, and the broader Los Angeles community.

Locality is contributing to Ad Relief of Greater Los Angeles to support recovery and relief efforts. Ad Relief is a volunteer-driven organization dedicated to assisting advertising and promotions professionals during life crises.

If you'd like to learn more or support their mission, visit https://www.adrelief.org/donate to make a personal donation.

01/14/2025

Consumers expect local. Locality delivers.

Locality Studios is reshaping local video creative solutions with customized branded content, local broadcast TV programming integrations, and localized AI-powered enhancements that connect brands with communities.

Check out the mention in today’s Cynopsis Media's “First Morning Read” Newsletter – Tech Section >> https://bit.ly/4jhBN4Z

Why go local? “Our Local Lift™ study revealed that 71% of Americans expect localized video advertising, making tailored local solutions essential for regional and national brands,” Keith Kazerman, President of streaming at Locality. “With local talent and custom content, brands can easily create and integrate long-form segments in local broadcast TV programming and short-form ads in locally targeted streaming campaigns through our partnerships with premium publishers and stations. Consumers expect local messages, and we simplify local for brands.”

Our launch advertising partner, Moroch, answers the question. “Locality Studios unlocks new possibilities for Moroch’s clients by integrating our localized content seamlessly into local programming,” said Lyndsay Van Brunt, Senior Partner at Moroch Partners. “With their data-driven approach to blending localized streaming and broadcast video campaigns, we’re able to connect with the communities in our clients’ key DMAs in a more personal and meaningful way.”

01/13/2025

Our NYC team channeled their inner superheroes for a good cause! 🦸‍♂️🦸‍♀️

Locality teamed up with Project Sunshine to assemble Superhero Kits, bringing joy and comfort to children in local hospitals. These kits, designed for preschool children aged 2 and up, include a superhero cape, foam star and letter stickers, crayons, a Project Sunshine journal, and an activity brochure.

By crafting these kits, we're helping young patients find moments of play and creativity during challenging times. A heartfelt thank you to our dedicated team for making a difference in our community!

Interested in joining our team? Learn more about open roles at Locality and apply here >> https://bit.ly/4bc9ZuC

01/07/2025

Introducing Locality Studios: Tailored Local Video Advertising Creative Made Easy

Read the full press announcement here >> https://bit.ly/420STxR

Locality Studios provides impactful, full-service creative solutions for brands to connect with local audiences across any of the 210 U.S. DMAs. From custom, multi-market localized video production to seamless local branded broadcast programming integrations and AI-powered creative enhancements, we bring your brand message closer to the communities you serve.

• Create long-form and short-form local video ad content for unparalleled consumer connection
• Integrate brands into entertaining, informative, locally produced programming segments with hundreds of broadcast TV stations nationwide
• Customize the production of native, branded video content that showcases real people and real stories in communities across the U.S.
• Leverage Locality’s AI-powered creative suite to generate and localize multiple bespoke video ads at a low cost with speed and efficiency.

Make every ad message local with Locality Studios.

01/06/2025

Are you at CES 2025?

Join Locality’s VP of Sales, Central Region, Lauren Albin, as she moderates an insightful Fireside Chat with Lauren Anselmo of Moroch on the Main Stage at the Brand Innovators Marketing Leadership Summit:

🎤 Localizing Brand Strategies to Drive Consumer Action
🗓️ Thursday, January 9, 2025
⏰ 9:00 AM PT
🎟️ Register here >> https://bit.ly/4fHumkK

Discover how top brands use a local approach, fueled by data-driven audience insights and creative innovations, to craft effective localized narratives in optimal markets. Learn actionable audience-first strategies, unifying today’s fragmented media landscape, to achieve cross-platform local campaign success. Explore:

✨ The intersection of innovation and authenticity in local audience messaging
🎯 Solving audience (and media) fragmentation with cross-platform local video ads
🌍 The power of personalization and localization in brand strategy

Get ready to rethink what’s possible for your brand in localizing your strategy. Don’t miss it!

Looking for local advertising solutions? Get in touch with a Locality expert near you >> https://bit.ly/3Uulo1Q