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Visionary Webdz

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Visionary Webdz

A Marketing agency generating online sales and engagement using websites, SEO, and paid advertising

05/08/2025

Audio Advertising Is More Than Podcasts

In a recent article, AdWeek suggested that advertising entirely on social media may have some shortcomings. While audiences for social media are admittedly large, about 10-20% of their audience is “social light” meaning they use the platform much less than their peers. This audience is often missed by advertisers that only promote themselves on social media.

To reach these consumers, the article suggests diversifying beyond social media’s “walled gardens” by using channels like Connected TV (CTV) and mobile gaming platforms. Social-light users often spend more time streaming on platforms like Hulu and gaming platforms.

If you’d like us to review your ad buying approach and help you find a better ROI, please contact us! We’d love to help.

https://visionarywebdz.com/connect

04/11/2025

While it's still too difficult to predict the overall effects of tariffs on ad pricing, new reports are showing some early forecasts for limited scenarios, and it will slow down social media platform revenue growth.

One interesting takeaway from a change like this is that in auction marketplaces, like most social media platforms, ad prices MAY do the same when demand drops.

As the tariffs hit more and more, and the number of advertisers declines, it may be worth testing out campaigns that were close to having a good ROI before. As ad prices shift, you may see a lowering of your Cost Per Click and Cost Per Conversion metrics.

If you're overdue for an assessment of your ad campaigns and landing pages, we'd love to chat with you! https://visionarywebdz.com/connect

04/04/2025

Is Pinterest's Postivity Worth Paying For?

Recently, I heard a theory that caught our attention... "Because Pinterest is more positive, it's a better place to run ads."

I was a bit surprised at first. Obviously they have a smaller reach than some of the other big media platforms, but that doesn't mean it won't have a strong ROI on what's available. Still, it's silly to think something like that could impact the performance of ads. Or is it?

There is some precedent for this theory. Generally speaking, when readers are happy and receptive, they're more likely to interact with ads and have higher brand recall. Since Pinterest has less political content which is frequently seen as a negative to advertisers, its ads might have a slight edge over Meta or Twitter/X. It's probably not a huge difference, but a 5-10% change in click-throughs or CPC can make a huge difference in the overall ROI of a campaign.

We're keeping Pinterest's lack of political content in mind as we plan social ad campaigns for the next few months. If you'd like to try a Pinterest campaign, we’d love to talk with you!

Happy advertising!

03/13/2025

Meta Expands On Its AI Goals

Meta is gearing up to launch its own standalone AI chatbot app to take on the big players like ChatGPT and Gemini.

While the quality and adoption of this rollout is still up in the air, this would be similar to what OpenAI’s ChatGPT and Microsoft’s Copilot. Meta will likely also include a paid subscription service for businesses as well.

A growing 29% of marketers worldwide are already using chatbots and conversational AI, and that number’s only set to increase. With all this potential, Meta is positioning itself for a prime spot in the expanding AI market, although they aren't considered quite as cutting edge as some of their competitors.

https://visionarywebdz.com/connect

03/07/2025

Exciting news for us ad nerds! Google has rolled out a new feature that allows you to add images to your Display Search Ads. According to Google, advertisers who use image assets have seen a 6% uplift in click-through rates (CTR). However, we're not sure most businesses will see that.

To start using this new feature, your account must meet a few requirements. First, it needs to be active for at least 60 days and have been spending on search ads for at least 28 days. When adding images, keep in mind some best practices: avoid adding text to the image, don’t leave too much whitespace, and steer clear of heavily edited images. If you follow these tips, you can maximize the effectiveness of your new ads!

If you'd like help testing these out, we’d love to talk with you!

Happy advertising!

02/28/2025

We're big believers in audio ads for generating an emotional response for users. Lots of people equate audio ads to podcast ads, but there are a lot of other audio platforms that have less expensive ad inventory.

Many small and medium-sized businesses are less familiar with audio ads. Still, they can be great formats for boosting branding, even locally, and ad production isn't nearly as expensive or complicated as it used to be.

We can help you get started on local and national radio stations, as well as music streaming platforms like Spotify and IHeartRadio.

02/21/2025

Digital audio ads are very high impact and are missed out on by many advertisers. Ads running on podcasts and streaming digital radio content are considered to have a high impact on listeners. The ads are beleived by many to be very personal and memorable and they can now be purchased as simply as buying ads on the Meta or Google!

In fact, digital audio ads are believed to have grown by 2% last year to a whopping $29B globally. The ad spend is divided amongst podcasts (~30%) and streaming (~70%), with leading platforms including Spotify, AudioGo and AdsWizz. We also love the podcast network PRX, although they can charge a bit of a premium, they have very loyal listeners.
believed

We'd love to help you with your next audio campaign!
https://visionarywebdz.com/connect

01/27/2025

While Facebook and Instagram have a large user base and a lot of e-commerce, it's good to know that 18% more TikTok users buy on the platform.

Over the last two years, TikTok has rolled out multiple projects to increase the visibility of products on their platform. E-commerce companies and influencers have noticed it and increased their offerings. This doesn’t mean your company is guaranteed to have a better ROI by using TikTok ads, but it probably makes it worth reconsidering adding them to your media plans and testing out your results.

If you want help with your media buying, we’d love to assist you!
https://visionarywebdz.com/connect

01/17/2025

Big Trends for 2025 - Inflation and the Economy

While we typically focus directly on digital marketing trends, we recognize that in 2025, many are closely watching inflation and the broader economy. Many regional and small-to-mid-sized businesses have been hesitant to fully embrace digital marketing in recent years, largely due to economic uncertainty.

As we move into 2025, many of the supply chain and employment challenges have stabilized, and the stock market has shown solid growth. However, significant uncertainties remain about the future direction of the market, particularly concerning housing costs, inflation, and consumer confidence. Any substantial shifts in these areas could potentially slow business growth in 2025. Moreover, with new tariffs on the horizon, economists are predicting an increase in average consumer costs. Only time will tell how these factors will evolve, but we think it’s wise that companies factor in potential shifts in their planning for the foreseeable future.

01/09/2025

Big Trends for 2025 - AI Produced Content

In 2025, AI-driven content creation is set to become a game-changer for small and medium-sized businesses (SMBs). In fact, a majority of Chief Marketing Officers (CMOs) consider it one of the most important trends for the year ahead (eMarketer). Tools like Canva, HubSpot, and MailChimp that have embedded AI, are already making it easier than ever for businesses to create high-quality website content, ads, images, and even videos—often with minimal effort.

AI-powered features on these platforms are streamlining content creation, enabling businesses to produce engaging material quickly and affordably. This trend levels the playing field, allowing SMBs to compete with larger brands without requiring a huge investment in content production.

Larger companies are also embracing AI, with enterprise platforms like Salesforce rolling out AI features to enhance personalization in messaging and offers. These innovations are helping brands deliver more tailored experiences to their audiences, driving better results.

For SMBs working with agencies or in-house teams, AI offers significant benefits: reduced production costs, higher-quality content, and faster time-to-market. If your costs are rising, or if your team is struggling to transition to AI-driven strategies, we’d love to talk with you!

01/02/2025

Marketing Trends To Watch In 2025: The Dissolution of Big Tech

In 2025, government-driven efforts are expected to break up Big Tech, likely reshaping the digital landscape. Amid rising concerns over monopolistic behavior and data privacy, major companies like Google are being forced to separate their core services. One of the most significant moves will likely be Google spinning off it’s Chrome Browser into an independent entity. This will disrupt a lot of the unified digital ecosystem marketers have relied on for years.

This fragmentation means a large number of marketers will no longer have a one-stop shop for ads, data, and targeting. Most analysts think this will likely spawn some innovation and new players in the space. Companies that advertis on digital will need to be ready to shift their spending accordingly, in order to make the most of their ad spend. Similar changes may happen with Facebook and Google!

Keep up to date on things by following our newsletter! httpss://visionarywebdz.com

12/31/2024

As we enter 2025, we’ll start to share what our team thinks will be the most important digital marketing trends for businesses to monitor. In the next few weeks we'll take a closer look at the potential dissolution of big tech, the proliferation of AI produced personalization, social-related commerce growth, and obviously inflation and the overall state of the economy. Did we miss anything your company is watching?

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New York, NY

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Monday	8am - 5:45pm
Tuesday	8am - 5:45pm
Wednesday	8am - 5:45pm
Thursday	8am - 5:45pm
Friday	8am - 5:45pm

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http://visionarywebdz.com/

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