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DiGennaro Communications PR Agency of the Year, Gold - Ad Age, 2024 We’re female founded. Driven by purpose. Committed to diversity. No one does it better than DGC.

As an award-winning marketing and communications collective, we deliver colorful narratives and impactful programming for creative, marketing, media, entertainment and technology companies. Set on building community as we create relevance in the industries with which we work. DGC has shaped the landscape for monetizing media and we are the PR leader for innovative companies shaping the advertising industry. Our B2B focus and incredibly deep, specialized experience means we know what it takes to Market to Marketers. From sales support to multi-media content to features and news stories, DGC creates compelling narratives, robust communications programs and creative marketing materials to help you and your business shine. DGC’s secret sauce is delivering reach and relevance at the right moments to the right audiences. Our two-decade history specializing in the creative marketing and technology ecosystems, along with our hiring and training practices, is the DGC difference.

Day 4 of Advertising Week New York ✅ and here’s one of the day’s big takeaways:People give brands plenty of clues about ...
10/09/2026

Day 4 of Advertising Week New York ✅ and here’s one of the day’s big takeaways:

People give brands plenty of clues about what they want. The opportunity is in paying attention. Today’s conversations offered two great examples:

🍼 Babylist: When podcast host Alex Cooper began buying all the remaining items on their wish lists her followers’ baby registries, she sparked a movement. Other moms, creators and brands joined in, and Babylist built on that momentum with its Babylist It Forward campaign, helping expectant moms across the country.

🥤Poppi: The started by organically joining conversations around fan-favorite Islanders, then expanded into on-show placements, retail activations, and custom content.

The common thread? The brand moments felt like a natural part of the experience.

That’s a wrap on AWNY for Team DGC! 🍂

Day 3 of Advertising Week New York ✅ and today’s conversations made one thing clear: attention is everywhere, but releva...
10/07/2026

Day 3 of Advertising Week New York ✅ and today’s conversations made one thing clear: attention is everywhere, but relevance is earned.

We heard how Expedia identifies the moments when travelers are most open to something new, why sports has become one of the most powerful engines for brand growth and how interactive streaming is bringing storytelling and commerce closer together.

Across panels, one theme was clear: the strongest marketing adds something valuable to the moments people tune in for instead of simply interrupting them.

Team DGC is ready for Day 4! 🍂

On-the-ground tip: screenshot your schedule before heading in. Venue Wi-Fi always seems to disappear when you need it most, and cell connection is spotty. ⚡️

‼️On-the-ground warning‼️: giant Teletubbies may be roaming the halls. Keep your eyes peeled. 👀

Day 2 of Advertising Week New York ✅ and today’s conversations took us from the future of healthcare marketing to the ev...
10/07/2026

Day 2 of Advertising Week New York ✅ and today’s conversations took us from the future of healthcare marketing to the evolving role of AI in the workplace and what it really means to think like a challenger brand.

Panels reinforced that innovation still needs a human center, and effective marketing requires trust, context, and knowing when not to “let the data kill the vibes.”

Team DGC is ready for Day 3! 🍂

On-the-ground tip: bring chargers with long cords. Power outlets and space are at a premium!I

Day 1 of Advertising Week New York ✅ and it gave us everything from the unexpected comeback of the humble press release ...
10/06/2026

Day 1 of Advertising Week New York ✅ and it gave us everything from the unexpected comeback of the humble press release to lessons on finding your voice from a Grammy-winning opera singer, plus this take from journalist Don Lemon: a loyal audience can be as valuable to advertisers as mass reach.

Across conversations on AI, retail media and mobile, one idea kept surfacing: more technology and more signals don’t automatically mean better marketing. Context, judgment and knowing what will actually matter to people still make the difference.

Team DGC is ready for tomorrow!

On-the-ground tip: dress in layers. Crisp fall weather outside, much warmer once you’re in the venue. 🍂

Want a long, successful career? Read books. Visit an art exhibit. Go to the ballet.That was some of the wisdom Mary Chur...
10/01/2026

Want a long, successful career? Read books. Visit an art exhibit. Go to the ballet.

That was some of the wisdom Mary Churchill, a Madison Avenue PR legend, shared at our Lunch & Learn.

After a career advising top executives, building her own firm, and mentoring generations of communications pros — including Samantha DiGennaro — we wanted to hear everything Mary had to offer.

Her tips: make room for culture (an “antidote” to the money-grabbing feeling of the business world), when a client or colleague upsets you, don’t react in the moment (get up and take a walk or at the very least, take a couple deep breaths), and make time for breaks, like closing up early and heading to a local bar with your team.

“Fun is my fuel,” she said. It’s ours, too. 🩷

Thank you, Mary, for the stories, the laughs, and the reminder that great work and a good life go together.

The biggest takeaway from ADWEEK House’s Sports Summit wasn’t really about sports. It was about attention. From yesterda...
07/17/2026

The biggest takeaway from ADWEEK House’s Sports Summit wasn’t really about sports. It was about attention.

From yesterday’s summit to panels across Cannes, a throughline keeps surfacing: live sports – one of the few remaining mass experiences – is reshaping how brands think about media, partnerships, community, and commerce. In an era of fragmentation, sports remain one of the rare moments that bring millions of people together in real time, dramatically increasing its value.

Kudos to the Adweek team for bringing together brands, athletes, leagues, and business leaders 100 floors above NYC for a day of timely conversations about where the business of sports is headed (And what better timing with the excitement of the Knicks’ championship run, Wimbledon, and the FIFA Club World Cup.)

Our favorite panel of the day was The Business of Belonging with tech founder and venture capitalist Alexis Ohanian Sr. , Olympic gold medalist hurdler and Emmy-winning broadcaster Dawn Harper-Nelson OLY Harper-Nelson, and moderator Sherry Pitkofsky of The E.W. Scripps Company.

Among the most interesting parts of that discussion:
👤 Fans want to know the person along with the athlete. Fandom is increasingly built through personality, values, and behind-the-scenes access, not just performance, reshaping how brands, leagues, and media partners approach storytelling, talent, and community.

📈 Women’s sports aren’t the story — it’s the accelerant. Rising valuations and deep fan loyalty are proof of what happens when authenticity, ownership, and community are treated as business infrastructure, not marketing themes.

🤝 Long-term working relationships are the evolving commercial model. From athlete ownership stakes to tournament prize funds to always-on digital relationships, the talent and operators winning today are building fan relationships over years, not seasons.
Excited for the World Cup Finals on Sunday, the lead up to LA28, and everything in between!

TeamDGC

Busy day on the Croisette for our team. 🦁 Trust emerged as one of the biggest themes of the week, with sessions across T...
06/25/2026

Busy day on the Croisette for our team. 🦁
 
Trust emerged as one of the biggest themes of the week, with sessions across The Wall Street Journal House, iHeartMedia Café, Infillion Café, and Pinterest reinforcing a clear message: trust isn’t something brands can buy or optimize. It has to be earned.
 
From Claudine Cheever reminder that “you need to earn trust,” to Malcolm Gladwell take on authenticity and personal connection, to Hoda Kotb powerful reflections on storytelling and purpose, the day was full of perspective, inspiration, and a few reminders to make the most of Cannes, and life!
 
We also stopped by Pinterest’s maker space studio for some hands-on creativity and an intimate conversation with Janelle Monáe on grit, craft, and staying true to your vision.
 
More  to come from the Croisette. 💗
 

☀️ Our second day at Cannes Lions and one theme kept surfacing: evolution.From trust becoming more valuable than attenti...
06/24/2026

☀️ Our second day at Cannes Lions and one theme kept surfacing: evolution.

From trust becoming more valuable than attention to AI enhancing creativity and brand-building becoming synonymous with growth, the conversations across the Croisette are pointing to what’s next.

Between insightful moments aboard the Axios Yacht and a stop at the beautiful Known Villa, Day 2 delivered plenty of inspiration on and off the stage.

Swipe through for some Day 2 highlights. 🇫🇷

POSSIBLE 2026 in one word: convergence.Our team on the ground - Sam DiGennaro, Kristen Morquecho, and Sara Vinson - took...
05/06/2026

POSSIBLE 2026 in one word: convergence.

Our team on the ground - Sam DiGennaro, Kristen Morquecho, and Sara Vinson - took note of key trends.

🤖 AI is scaling across almost every workflow, with increasing momentum toward autonomous and agentic ex*****on
🛍️ Retail media is expanding beyond performance, becoming a more connected full-funnel lever
📊 Measurement and transparency are in the spotlight as brands demand clearer proof of efficiency and real value

DGC CEO Samantha DiGennaro summed it up in TheOutcome.com, noting that the vast array of attendees across industries and content showcased the connected state of retail media, AI, creativity, and performance. “It’s a clear signal that the industry conversation is no longer siloed. It’s converging. In just four short years, POSSIBLE 2026 feels like it’s fully come into its own; bigger in scale, broader in ambition, and more reflective of where marketing is actually headed than just about any other industry tentpole.”

For all of us, being at these important industry events is about continuous learning, evolving, and rethinking how everything connects. Speaking of connecting, seeing friends across the industry and clients is truly the best. Until the next event!
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