Maslansky + Partners

09/19/2024

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06/10/2024

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02/22/2022

Using the right words in your messaging can multiply the return on your marketing investment. And we can get you there. With our new Persuasive Strength™ testing, we measure effectiveness against proven metrics; understand the reaction to your whole message, not just the pieces; and uncover precisely where your argument can be strengthened - and how - with Language Strategy™. Learn more about Persuasive Strength™ (and our new Head of Quant Research, @[Jaime Hodges]!) here:

Persuasive Strength™ is a new multi-method approach to measuring and optimizing the effectiveness of your message.

02/17/2022

Is it possible to optimize your message at the word, phrase, or proof-point level? Absolutely. Anyone who ever said "it's just semantics" doesn't understand that details matter in messaging. We're excited to announce our new offerings of Persuasive Strength™ testing and Core Visual Aid optimization and development, led by our new Head of Quant Research, @[Jaime Hodges]. Learn more about Jaime and her work here:

Our multi-phase approach to core visual aid testing (CVA) makes use of a virtual representative to take visual aid development a step further.

02/15/2022

Is your message driving the results you want? What if you could quantify the effectiveness of each word you use? Each proof point? Each phrase? Over the past year, @[Jaime Hodges], our Head of Quantitative Research has developed Persuasive Strength™ testing: a multi-method validated approach to drive the most impact and target the right elements of your message to the right audience. We're excited to welcome her to the team and to offer our clients access to the quantitative offerings that Jaime's developed:

Persuasive Strength™ is a new multi-method approach to measuring and optimizing the effectiveness of your message.

02/10/2022

Your company's communications drive revenue. Recognition. Reach. But is your message driving the results you want? To win in today's marketplace, every word matters. So, we're excited to announce the launch of Persuasive Strength™, a new multi-method validated approach to measure and optimize the effectiveness of your message, developed over the past year by @[Jaime Hodges]. Learn more here about Jaime and Persuasive Strength™ here:

Persuasive Strength™ is a new multi-method approach to measuring and optimizing the effectiveness of your message.

02/03/2022

Need to find distinction in a crowded market place? You know you're different. But do you sound different? Finding distinct and resonant language to communicate your value can be the most effective tool to win share and drive behavior change. We can map your competitive language landscape providing a powerful linguistic analysis of the topics, tone, and terms used by competitors to identify the opportunity and white space for you. Read more on how a language landscape analysis can be a valuable asset for your company's toolkit.

In a crowded market, we provide you with insights on how to stand out, using a combination of AI and semantic framing analysis.

02/02/2022

Words to lose: “We’re going to wait five minutes for everyone to join.” “You’re on mute.” “Let’s take this offline.” and “I’m going to give you 10 minutes of your life back.”

While these phrases have become commonplace in the virtual hybrid workplace, the language we use sets the stage for collaborations, brainstorms, and sets the tone for how we approach our work, in general. The phrases we choose can sometimes have unintended negative consequences.

Read more of @[Rae Ringel]’s piece for @[Harvard Business Review] about the changing “meeting-speak” lexicon here:

“I’m going to give you 10 minutes of your life back,” and other unbearable meeting jargon.

12/22/2021

How did language strategy change in 2021?
This year, we have been working with clients to change how they do crisis comms. From reactive to proactive to predictive. With more and more time being spent reacting to information (and misinformation) that spreads so fast online, clients and customers looked for messaging that was practical and pragmatic, not lofty. And companies started to see employees as a priority target audience for retention and engagement. We tackle these topics and more here:

We help companies track changes in the perception of their messages + make essential shifts to keep up. Here are this year's biggest trends.

12/21/2021

When it comes to organizational transformation, the language you use can make or break institutional change. In partnership with daggerwing, m+p's Vice President Sachi Pettit highlights three ways that leaders can use language to their advantage to get employees on board with change.

Language in the workplace Whether an organization is changing its ways of working, giving its Employer Value Proposition a refresh, or transforming its culture, the role of language is sometimes … Continued

12/14/2021

Single shot. Cheugy. Space race. Reset. Insurrection. Just a few of this year's language moments that shaped 2021. The emergence of the COVID-19 pandemic in 2020 created an entirely new lexicon. 2021 brought even more language that has shaped the world we live in. Which words stood out most to you? Let us know ⬇️

Single shot. Cheugy. Space race. Reset. Insurrection. Just a few of this year's language moments that shaped 2021. The emergence of the COVID-19 pandemic in 2020 created an entirely new lexicon. 2021 brought even more language that has shaped the world we live in. Which words stood out most to you?

12/07/2021

Communicators are spending so much time reacting to misinformation, social myths, and news of the day. It's hard to be strategic when you are spending so much time responding. We're worked for clients across industries, sectors, and challenges, and this is an issue across the board. SVP @[Maria Boos] has found a way to help. She is passionate about working with clients to prepare and be ready for issues that are sure to come up. With decades of experience crafting language that resonates, Maria sat down with us to explain why and how every company can have libraries of language to be prepared for issues that will inevitably come up.

Senior Vice President Maria Boos explains why every company should have libraries of language to respond with when "chatter" happens.