09/30/2025
We’re proud to share that Bayer has selected Interpublic as its global partner for media, creative and production across some of the world’s most iconic self-care brands — including Aspirin, Claritin, Bepanthen, Alka-Seltzer and more.
This landmark win reflects the strength of the IPG ecosystem and the dedication of our teams. Together with Bayer, we will deliver smarter media, breakthrough creative and agile production to accelerate growth, deepen consumer trust and build meaningful connections worldwide.
Read more in Ad Age: https://adage.com/agencies/accounts-in-review/aa-bayer-ipg-creative-production-media/