Squat New York

06/06/2022

Excited to share! New project - chapter

Graphic Design

05/19/2022

Your ideal market is out there, searching for what YOU provide.

But the online world gets more crowded every day. So it’s our job to make sure your brand stands out.

With DIY programs like Keto and Noom hot on their heels, Ideal Protein, one of the world’s largest and most successful medically supervised weight loss brands, came to us for a rebrand.

Our mission was to make sure it was immediately clear how incredibly unique Ideal Protein is — and how essential “the power of possibility” is while on a journey to good health. 

Ideal Protein isn’t just an effective weight loss protocol, it’s a science-backed, medically sound, optimistic celebration of good health and a life well-lived — and we couldn’t wait to create a brand that shouted it from the rooftops.

While we tackled everything from Ideal Protein’s brand strategy and identity, to packaging design, web/app design and more, we utilized one of the many branding tools in our arsenal — kinetic typography. It’s an animation technique that uses moving text to capture attention, set a fresh tone, and make sure their target demographic is leaning in and looking their way.

Ideal Protein provides a unique, life-changing service — and their branding elements called for an element of artistry. 

05/05/2022

What happens when a former director at Vogue and an acclaimed developer put their heads together? 

A game-changing, high-fashion software solution.

Christina Czap and Felipe Saint-Jean created software to help luxury sales associates easily create personalized sales content that engages customers and drives sales.

When they came to us for branding, it all started with the perfect name...

The name “Seer” captures how the software helps users visualize what the customers will most want to buy in the future. Seer is intuitive for the associate and elegant for the customer — so we created a name that’s cutting edge yet classic, and memorable, too.

The font and colors we landed on for Seer’s branding also gave a nod to the world of high fashion. The beautiful colors appeal to both sexes and are eye-catching, yet never distracting. 

The UI/UX branding is minimalistic so the user can easily find what they’re looking for — it’s as intuitive and easy to navigate as their software.

 

04/13/2022

What’s in a name? When we’re talking branding... just about everything.

We couldn’t wait to start from scratch with a fascinating new bottled water brand that specializes in a crisp, refreshing water with a high pH level — that helps neutralize the body’s acid content.

They needed a name, branding, and packaging design. 

So we dove right in with a kickoff meeting to understand the vision for their brand. Then, we conducted our own in-depth research. We took a look at what’s out there, what competitors are doing, and more. This research helped us form a strategic roadmap that ultimately led to the right look, feel, and name...

After plenty of brainstorming, we named this brand of mineral water FIORE, which means “flower” in Italian. 

Next it was on to the look and feel of the package design, inspired by Fiore's core identity. While other bottled water brands have played with the shape of their bottles in an effort to stand out, we instead chose a colorful flower design for Fiore’s bottles. The eye-catching branding we created stands out on shelves and in refrigerators alongside other bottled waters, yet it’s still subtle, not overpowering or too bright.

Fiore’s new visual identity is distinctive, yet it leaves plenty of room for this new brand to grow and evolve in the future.

Is your company or organization in its infancy? Let’s begin at the beginning, together.

, , , , , , ,

03/24/2022

When garden-to-table wellness company Farm Based Foodie came to us for branding, we couldn’t wait to get started.

Sure, plenty of companies are spreading the word about the importance of good nutrition and sustainable farm-to-table values...

But how often do you come across a completely-of-the-moment, high-end changemaker that offers luxury DIY goods and services — to make gardening hip and appealing to a whole new generation?

Yeah, not very often. We wanted IN. 

We chose three different styles for Farm Based Foodie’s logo font — resulting in a look that’s unique and eye-catching, yet organic and natural. The frame surrounding the logo was inspired by a fresh garden, coupled with earth tones of earthy green and brown. 

If you’re changing your industry, we want to work with YOU, too. And if you’re not an industry leader just yet — let’s make it happen, shall we?

, , , , , , , , , ,

03/18/2022

03/10/2022

Is your industry buzzing about your brand? 

Why not? Let’s fix that.

We create brands that make noise, without making a sound.

Powerful visuals go beyond colors and design. It’s about creating an eye-catching, consistent brand identity your target market will instantly connect with... 

Your brand should capture their attention and feel familiar in the best way — reminding them of someone they trust, who they feel at ease with and inspired by. 

It’s never too late to make a grand entrance — and now is the perfect time to start.

02/03/2022

When something’s worth doing, it’s probably challenging, too... 

Making sure our clients’ brands reflect the values of diversity and inclusivity is no exception.

There aren’t three easy steps to take, or a checklist to follow to make sure everyone who experiences our clients’ brands feels seen, heard, and deeply respected.

Instead, we think of our diversity efforts as a journey we’re on. We’re proud of what we’ve done, and far more importantly, we’re eager to learn more every day.

It's a mindset. A way of working, thinking, and creating that we’ll keep on investing in — and we’ll make sure your brand reflects those values, too.

#2022  

01/20/2022

You’ve just had your last hangover. Meet your drink’s new mate…

It’s H-Proof, a drinkable vitamin that supports alcohol metabolism, promotes liver health, and restores vital nutrients.

We know a good thing when we see one, so when H-Proof came to us for branding and strategy, we couldn’t wait to tell the world about this breakthrough product. It's finally offering the world an effective, EASY way to treat a hangover. 

It all started with rethinking what a hangover even is…

Turns out, alcohol metabolism is key to staying hangover-free, not dehydration. Enzymes in the liver metabolize alcohol, turning an otherwise-harmless substance into a toxin. H-Proof promotes the enzymes that help the body process and neutralize these toxins. Boom!

We wanted H-Proof’s brand voice to feel accessible and down-to-earth — while still sharing founder Dr. Linda J. Kaplan’s medical expertise, breakthrough global scientific research, and game-changing patented product. 

The result is stunning simplicity —a calm, familiar color that instills confidence in the medicinal qualities of this product, while still catching the eye and sparking curiosity. The logo features a custom, timeless font that embodies these same qualities, with plenty of room to grow.

Is your brand next? Let’s make something together.

#2022

01/14/2022

How do the pieces of your brand connect? When everything’s aligned and it all flows together, no one ever even thinks about the individual pieces — that’s how we want it...

But there are actually plenty of moving parts to a brand, and each element must be precise. Voice. Tone. Color Palette. Shapes. Images. Typeface. And so much more.

We put in plenty of thought and intention behind the scenes to make sure our clients’ brands appear effortless to the outside world. And we wouldn’t have it any other way. We hide the seams so the spotlight shines on them, as they connect with their ideal audience. 

Branding design is like a puzzle — to feel cohesive, every piece has to lock into place.

Are YOU ready to put your brand front and center? We’ll be waiting backstage.

#2022

01/06/2022

Experts have always studied the way different shapes, colors, angles, and lines affect people’s behavior.

The right combination stops them in their tracks, reveals insights into their personalities, and connects with what appeals to them most… often without them quite knowing how or why.

It’s the powerful currency designers and artists make use of every day — to communicate a mood, a moment, a movement.

What do you want people to know most about your brand in the new year — without you having to say a word? We’ll leverage the power of design to make sure everyone's looking at your brand from the most flattering angle.

#2022

12/30/2021

Our definition of a year well spent? 

Our clients saw RESULTS. 
We took risks. 
We collaborated.
We connected with changemakers, trailblazers, and those with brand new ideas. 
We learned to look at our industry, and the world, with fresh eyes.
We learned something new every single day.

And we couldn’t wait to see what’s next…

What does 2022 hold for YOU? For your brand? Let’s find out, together. 

Happy New Year!

#2022