Squat New York

06/06/2022

Excited to share! New project - chapter

Graphic Design

05/19/2022

Your ideal market is out there, searching for what YOU provide.

But the online world gets more crowded every day. So it’s our job to make sure your brand stands out.

With DIY programs like Keto and Noom hot on their heels, Ideal Protein, one of the world’s largest and most successful medically supervised weight loss brands, came to us for a rebrand.

Our mission was to make sure it was immediately clear how incredibly unique Ideal Protein is — and how essential “the power of possibility” is while on a journey to good health. 

Ideal Protein isn’t just an effective weight loss protocol, it’s a science-backed, medically sound, optimistic celebration of good health and a life well-lived — and we couldn’t wait to create a brand that shouted it from the rooftops.

While we tackled everything from Ideal Protein’s brand strategy and identity, to packaging design, web/app design and more, we utilized one of the many branding tools in our arsenal — kinetic typography. It’s an animation technique that uses moving text to capture attention, set a fresh tone, and make sure their target demographic is leaning in and looking their way.

Ideal Protein provides a unique, life-changing service — and their branding elements called for an element of artistry. 

05/05/2022

What happens when a former director at Vogue and an acclaimed developer put their heads together? 

A game-changing, high-fashion software solution.

Christina Czap and Felipe Saint-Jean created software to help luxury sales associates easily create personalized sales content that engages customers and drives sales.

When they came to us for branding, it all started with the perfect name...

The name “Seer” captures how the software helps users visualize what the customers will most want to buy in the future. Seer is intuitive for the associate and elegant for the customer — so we created a name that’s cutting edge yet classic, and memorable, too.

The font and colors we landed on for Seer’s branding also gave a nod to the world of high fashion. The beautiful colors appeal to both sexes and are eye-catching, yet never distracting. 

The UI/UX branding is minimalistic so the user can easily find what they’re looking for — it’s as intuitive and easy to navigate as their software.

 

04/13/2022

What’s in a name? When we’re talking branding... just about everything.

We couldn’t wait to start from scratch with a fascinating new bottled water brand that specializes in a crisp, refreshing water with a high pH level — that helps neutralize the body’s acid content.

They needed a name, branding, and packaging design. 

So we dove right in with a kickoff meeting to understand the vision for their brand. Then, we conducted our own in-depth research. We took a look at what’s out there, what competitors are doing, and more. This research helped us form a strategic roadmap that ultimately led to the right look, feel, and name...

After plenty of brainstorming, we named this brand of mineral water FIORE, which means “flower” in Italian. 

Next it was on to the look and feel of the package design, inspired by Fiore's core identity. While other bottled water brands have played with the shape of their bottles in an effort to stand out, we instead chose a colorful flower design for Fiore’s bottles. The eye-catching branding we created stands out on shelves and in refrigerators alongside other bottled waters, yet it’s still subtle, not overpowering or too bright.

Fiore’s new visual identity is distinctive, yet it leaves plenty of room for this new brand to grow and evolve in the future.

Is your company or organization in its infancy? Let’s begin at the beginning, together.

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