HL Group

HL Group HL Group is a strategic marketing and communications firm that is keeping brands connected. Call us a PR agency for the digital age, not a digital PR agency.

Who We Are
HL Group was built to service some of the world’s most prestigious and intelligent brands. Founded in 2001 by Hamilton South and Lynn Tesoro, HL Group is a diverse mix. We are marketing strategists, media specialists, television producers, journalists, experiential event producers, copywriters, corporate and crisis counselors, public affairs experts and publicists. Our 125+ professional

s in New York and LA have a global reach across several major verticals. HL Group is more than just a strategic partner; we are creators, co-creators and collaborators. Our Philosophy
In today’s fast-paced digital age, PR and social media can no longer be looked at as disparate marketing functions. Let’s face it: the two are best served together to drive maximum results. HL Group offers a full suite of integrated PR, digital marketing, and social media services customized to deliver meaningful results that support today’s holistic brand marketing needs. Our integrated PR and social teams create smart strategies that maximize the owned, earned and paid reach of your brand story, campaign, product, and moment. Our Clients
HL Group represents many of the world’s most celebrated brands, spanning an array of categories: fashion, travel and hospitality, retail, spirits, interior design, consumer goods, technology, automotive, public service and philanthropy, to name but a few. Working across these sectors allows us to craft rich, tightly structured, influential and multi-platform programs.

Congratulations to hims & Hers for being named the D-to-C Brand of the Year by Ad Age in the 2021 Creativity Awards!Laud...
06/09/2021

Congratulations to hims & Hers for being named the D-to-C Brand of the Year by Ad Age in the 2021 Creativity Awards!

Lauded as the “new front door to the healthcare industry,” Hims & Hers is focused on providing modern personalized health and wellness experiences to a wide audience of consumers.

Over the past 8 weeks, Laurel Road has been on a mission to get 7,000 thank you's for healthcare workers and are donatin...
05/21/2021

Over the past 8 weeks, Laurel Road has been on a mission to get 7,000 thank you's for healthcare workers and are donating $7 for every thank you received to Direct Relief. Who is your healthcare hero? Follow the steps below to get involved!

Our client Avado has identified a widening gap between business needs and people capabilities. The newly launched report...
05/19/2021

Our client Avado has identified a widening gap between business needs and people capabilities. The newly launched report, Beyond Skills, explores the urgent need for capability development to help bridge the skills gap.

Beyond Skills Report: Why the time to tackle the capability gap is now Confirm my place Confirm my place More than 3/5 of business leaders agree that the

Credibility and trust in the media has been further eroded by the proliferation of so-called “deepfakes”. What can - and...
05/18/2021

Credibility and trust in the media has been further eroded by the proliferation of so-called “deepfakes”. What can - and should - journalists do about it? KWT Chairman Aaron Kwittken reflects on his recent panel with four experts. Read more in Forbes

Credibility and trust in the media has been further eroded by the proliferation of so-called “deepfakes.” What can - and should - journalists do about it? I sat down with four experts to discuss.

We're pleased to announce we've been recognized with a PRovoke SABRE Award alongside our client IRONMAN for telling Chri...
05/13/2021

We're pleased to announce we've been recognized with a PRovoke SABRE Award alongside our client IRONMAN for telling Chris Nikic’s story that shows ! 🏆

Bonobos Senior Director of Brand and Editorial John Jannuzzi recently spoke with Vox on the short revolution and how men...
04/29/2021

Bonobos Senior Director of Brand and Editorial John Jannuzzi recently spoke with Vox on the short revolution and how men's thighs are becoming more than a pop culture phenomenon, but a shift in fashion.

Men haven’t been skipping leg day. And this summer, they’re ready to show you.

We are so excited to announce that we have been selected as a finalist for the 2021 North American SABRE Awards for our ...
04/27/2021

We are so excited to announce that we have been selected as a finalist for the 2021 North American SABRE Awards for our work with The IRONMAN Group! Presented by PRovoke, the recognizes campaigns that demonstrate excellence in branding, reputation and engagement.

Tune in on May 11th to view the unveiling of the winners! Additional information on the awards and ceremony can be found below.

Finalists for the 2021 North American SABRE Awards.

04/23/2021
 : We’re excited to announce our representation of the revolutionary wine club Firstleaf!  Firstleaf is a monthly wine s...
04/13/2021

: We’re excited to announce our representation of the revolutionary wine club Firstleaf!

Firstleaf is a monthly wine subscription that is transforming the $70B U.S. wine market by helping consumers experience wine in a whole new way: their own. The company was launched with the vision to be the world’s most customer-centric wine company by introducing people to tastes and experiences as unique as they are.

It's tee time ⛳ In case you missed it:  has launched their first collection with longtime ambassador and pro-golfer . Th...
04/08/2021

It's tee time ⛳ In case you missed it: has launched their first collection with longtime ambassador and pro-golfer . The collection was designed alongside Justin, with every piece built with both on-course performance and off-course comfort in mind. Check out 's picks, pictured here.

🔎 wears his 🌹Performance Polo and Highland Tour Pants as he gets tournament ready.

Humans of every sexual orientation and gender identity have always existed. The use of they/them as a singular pronoun i...
04/07/2021

Humans of every sexual orientation and gender identity have always existed. The use of they/them as a singular pronoun is nothing new. But there’s still lots of work to be done to facilitate visibility and inclusion - especially in the workplace. KWT Chairman Aaron Kwittken weighs in on how to do it.

Humans of every sexual orientation and gender identity have always existed. The use of they/them as a singular pronoun has been around for a while. But there is still a lot of work to be done - especially in the workplace.

Introducing ’s latest skincare innovation: Super Radiance Resurfacing Facial, a bottled facial that resurfaces and hydra...
03/26/2021

Introducing ’s latest skincare innovation: Super Radiance Resurfacing Facial, a bottled facial that resurfaces and hydrates to reveal radiant, glowing, and youthful-looking skin.

Address

350 Madison Avenue
New York, NY
10017

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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