Goodway Group

05/05/2026

One year into his role as CEO, Paul Frampton-Calero shares where Goodway Group is focused and why Connected Commerce is central to how we help clients grow.

Read the update: https://www.goodwaygroup.com/blogs/connected-commerce-strategy-business-outcomes

04/28/2026

An important step forward for Goodway Group.

Our partnership with Optable supports Passport One's continued evolution and builds a cleaner, more connected, privacy-safe data foundation for stronger planning, activation, measurement, and outcomes across commerce media.

As our SVP of Growth & Partnerships, Mike Wolk, shared with Adweek, “AI on top of fast, wrong data is still wrong. In a world where AI is accelerating everything, if you don't have the right foundation for intelligence and data, you're accelerating a lot of the wrong things."

Thank you to Adweek and Trishla Ostwal for the coverage:
https://www.adweek.com/media/exclusive-goodway-group-and-optable-partner-to-feed-ai-agents-on-cleaner-data/

AI agents are flooding ad tech. Agencies are still fixing their data

04/24/2026

A big congratulations to Angela Myers on being named one of this year’s Retail Media Awards honorees by Path to Purchase Institute.

It’s a meaningful recognition of the work she leads every day, helping clients connect media to real business outcomes and navigate a retail media landscape that keeps changing.

Angela will be recognized at the Retail Media Summit in Chicago this June.

04/16/2026

Publix has appointed Goodway Group as its exclusive Shopper Marketing Agency of Record for 2026.

As the sole partner supporting Publix’s expanded Shopper Marketing Program, we’re helping create a stronger foundation for co-branded media, giving CPG partners new ways to show up while protecting the integrity of the Publix brand.

This work is grounded in a connected commerce approach, bringing together retail media innovation, shopper engagement, and measurable outcomes to support long-term growth for both retailers and brands.

With commerce media continuing to scale, this partnership reflects a broader shift toward more unified, streamlined shopper marketing programs across the industry.

Learn more via Progressive Grocer: https://progressivegrocer.com/publix-consolidates-shopper-marketing-program-under-1-agency-record/

04/14/2026

Excited to share that Unleashed Brands has selected Goodway Group to support its digital media strategy across its fast-growing portfolio of youth-enrichment brands.

Unleashed is building something meaningful for families, bringing together brands such as Urban Air Adventure Parks, Sylvan Learning, The Little Gym, and Water Wings Swim School to create a more connected experience as kids grow.

At Goodway Group, we help connect media investment to what’s happening inside physical locations, with better visibility at the local level and a clearer understanding of what’s driving growth.

Learn all about the partnership and our approach in the comments.

04/13/2026

For multi-location brands, success isn’t defined by national performance alone. It’s what’s happening at each location that counts.

At Goodway Group, we’re partnering with Unleashed Brands to help tackle that challenge, supporting Urban Air Adventure Parks and more.

Margo Waldrop’s piece in The Drum brings this approach to life and the impact of connecting national strategy with local ex*****on.

Read more:

Goodway’s work with Unleashed Brands shows how tracking performance at the local level is exposing what actually drives results and what gets credit for work it didn’t do.

04/02/2026

Digital media doesn’t stop at the click — and neither do we.

At Goodway Group, Connected Commerce is about following performance all the way through: from media investment to in-store behavior to actual sales and growth. We bring media, retail, and data together so brands can see what’s really working and make smarter decisions across the full journey.

You’ll find our team out in the market this April, spending time at key Connected Commerce and retail media events, sharing what we’re seeing and learning alongside our partners.

If you’re attending, let’s connect.

01/27/2026

As AI shapes how shoppers ask questions and receive recommendations, CPG brands need to rethink discovery.

In his most recent P2PI byline, our Joe Frick explores how language models change the path to purchase and what brands can do to show up when intent is forming.

https://p2pi.com/how-ai-powered-shopping-will-reshape-cpg-strategy

01/20/2026

We’re proud to share that Goodway Group has been named a 2026 Ad Age Best Places to Work — for the sixth year in a row.

This recognition reflects a culture built on flexibility, trust, and long-term thinking, and a belief that taking care of people is essential to doing great work together.

Thank you to our team for helping shape the kind of place we’re proud to be part of every day.

01/20/2026

What’s ahead this week: Overline’s Liam Brennan will be speaking at the ANA In-House Agency Committee on January 21, joining client-side leaders for a conversation on how in-house agencies are evolving and where they create the most value.