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MEG PR

MEG PR (formerly MEG & MUNRO) is a digital-first, marketing and public relations agency for beauty and lifestyle brands.

04/08/2026

Wine, anyone?

When Anderson Bluu launched his wine collection in partnership with Foot Locker and Diadora, the focus was to make it feel like a real moment in sneaker culture, not just another drop.

The rollout landed features in leading outlets like Nice Kicks, Hypebeast, Sneaker Bar Detroit, and more; quickly building hype and positioning him as the designer to watch in the space.

The buzz was strong, and helped pave the way for another sneaker partnership with the brand.

04/02/2026

She built a business trusted by estheticians… so the strategy leaned into exactly that.

When Tami Blake expanded from B2B into DTC, the goal wasn’t to start from scratch, it was to amplify what was already working. The data was clear: professionals in the industry already believed in her.

So why not leverage them as advocates?

This approach allowed her to expand her private label offerings, while industry professionals continued to champion her DTC products, where trust was already established.

So instead of shifting the narrative, MEG PR doubled down on it by positioning her not just as a founder, but as a trusted resource for other estheticians and businesses looking to build, scale, or private label their own products.

Tami shared early on that Skin Inc. would be a dream partner.
That vision turned into a profile feature and newsletter placement last month, reaching the exact audience she set out to serve. ✨

📸 Free & True

03/27/2026

Working with doctors and experts starts with one goal: making expertise visible.

But what moves the market is making that expertise human.

With Dr. Jennifer Davis Alexander, the focus was on redefining her positioning as a leader in skin science, while bringing forward a more relatable, accessible point of view.

The result? A profile feature in Business Insider, and becoming a go-to skincare expert for Essence, CNN, Forbes, TZR, and much more. ✨

03/23/2026

Before retail expansion, there was community.

Gently Soap tapped MEG PR to build its first influencer campaign, grounded in personalization and trust.

Over 100 creators in the sensitive skincare space were engaged through a personalized survey, allowing each to receive products tailored to their specific needs.

The campaign went beyond awareness. It became a live testing ground: shaping messaging, refining positioning, and building an early community around the brand.

The result? The influencer box campaign later appeared on Shark Tank, helping to secure a major deal. And many creators remain long-term partners with Gently Soap today. ✨

03/20/2026

is the media arm of MEG PR, created to answer one question:

What’s really driving growth behind today’s biggest beauty brands?

That includes an early deep dive into Rhode, analyzing its strategy, positioning, and momentum before its major sale.

Since then: 12M+ views, 8K subscribers, and a growing audience of founders and operators.

For brands, Beauty Business Breakdowns, is more than content, t’s insight into what’s working now, and what’s coming next.

Comment “BBB” below to access the full breakdown of Rhode and other exclusive case studies. 💜

03/18/2026

Renee Loiz, Celebrity Makeup Artist, sought out strategic support to better position and market herself as an expert in today’s beauty landscape.

Through brand strategy and positioning deep dives, the focus was on refining her voice, strengthening her outreach, and identifying where she could stand out in a saturated market.

Here’s what she had to say:
“MEG PR was such an absolute pleasure to work with. She really dove in with helping me achieve not just one goal, but many! From learning how to reach out to beauty editors to helping craft the perfect pitch to send to beauty retailers, Allyssa was thorough in all of her research and very knowledgable in every aspect.”

📸: Renee Loiz Makeup

03/03/2026

We were tapped to support the U.S. launch of Compost Genie and our goal was clear: don’t just enter the sustainability space, own it.

By strategically bridging the sustainability conversation with the everyday home market, we successfully positioned Compost Genie as a must-have lifestyle product (not a “nice-to-have”).

Within one month, the brand earned:
🏆 Best Compost Bin by Better Homes & Gardens
📰 Coverage highlights in CNN, BuzzFeed, The Spruce & more
📈 $3M+ in earned media value

Proof that you don’t need a massive team, you need a smarter strategy ♻️✨

02/06/2026

When Anderson Bluu came to us for another Diadora sneaker drop, the goal wasn’t simply to launch a product.

It was to solidify his place in sneaker culture.

This release had a story worth amplifying: wine-inspired design, a barrel-style box, crushed grapes; details that elevated the drop beyond the shoe itself.

So we leveraged that narrative to give sneaker enthusiasts a reason to care (and a reason to rock with the drop).

We secured Anderson Bluu profile features across the most influential sneaker and culture platforms, like Hypebeast and Sneaker Freaker, reaching millions of sneaker enthusiasts who look to those outlets to decide what’s worth paying attention to.

The takeaway?

Knowing your audience is no longer enough; knowing who influences them is where the true strategy begins.

02/02/2026

When you see “most trusted,” “top-rated,” or “parent-approved” baby products everywhere, that credibility didn’t happen by chance.

If you’re a parent, odds are you’ve heard of (or used) the Diaper Genie.

But most parents didn’t discover it through ads.

It’s a review.
A friend’s recommendation.
Or a registry gift they didn’t even know they needed.

For the past few years, our work has focused on helping keep Angelcare Baby’s products consistently visible in the places where trust is formed: from bath support and baby gear to thermometers, toys, and everyday essentials.

Because category leadership isn’t about being loud.
It’s about doing the work that earns trust, over and over again.

01/28/2026

Sweet & True came to us right after launching their DTC skincare line.

On paper, it made sense: a founder with decades in the sugaring + waxing space and products built for real skin needs.

But early traction? Slower than expected.

After pressure-testing the market, two things became clear:
✨Her other clean beauty line was unintentionally competing for the same customer
✨ In today’s oversaturated skincare market, expertise alone doesn’t cut through

So we pivoted, mid-campaign. 🤯

Instead of chasing skin influencers, we went straight to skin professionals: aestheticians who understand the need, already have shelf space, and sell directly to loyal clients.

The result?

Within one week of pivoting, we booked their sales team booked over a dozen qualified calls.

Sometimes growth isn’t about louder marketing...it’s about aiming it smarter.

12/23/2025

From zero press to national visibility in 90 days.✨

With Christmas just days away, this felt like the right moment to spotlight a holiday campaign that truly moved the needle.

When Sunny&Ted launched, there was no existing media footprint: just a strong product and a clear point of view.

In under three months, we strategized and landed the brand:

✨ A *profile* feature on Martha Stewart

✨ A full ABC10 TV segment, filmed in the founder’s home

✨ Named #1 by Essence Magazine

✨ Features in Women’s Day, The Spruce, and much more

Proud of the work, the coverage, and the proof that thoughtful strategy and the right storytelling can take a brand from quiet to everywhere to eventually, sell-out.

More to come in 2026.

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New York, NY
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Opening Hours

Monday	10am - 6pm
Tuesday	10am - 6pm
Wednesday	10am - 6pm
Thursday	10am - 6pm
Friday	10am - 6pm

Website

http://www.itsmegpr.com/

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