LVA

10/27/2022

The Black Chamber of Commerce nearly doubled its membership in the last four years, and now counts more than 1,400 black-owned businesses as members. Raising $150,000 to $200,000 a year, it has also provided capital for more than 20 black businesses.

https://www.dallasnews.com/business/2022/08/31/dallas-black-chamber-amplifies-support-for-black-businesses-and-nonprofits/

Wednesday's leadership summit also included an appearance by Opal Lee, the grandmother of the Juneteenth holiday, and a keynote by Dallas Mavericks CEO Cynt...

10/25/2022

Get your marketing efforts in line for this year's Black Friday. You want to make sure that you and your team are keeping multicultural audiences in mind when you're delivering your messaging. Be sure to send us a message for consulting!

10/20/2022

The NASDAQ wants to make sure that companies on their exchange comply with minimum gender diversity standards. It's a really interesting debate about what matters in tech, and about what kind of diversity we need to be encouraging, and it gets to the heart of many of the issues that affect women in the work place.

https://www.morningbrew.com/daily/stories/2020/12/01/nasdaq-proposes-board-diversity-requirements

The exchange wants boards of directors to have at least two diverse members

10/18/2022

LVA is dedicated to connecting brands with all audiences and building authentic relationships with multicultural audiences. Your DEI efforts are important to us. Send us a message today to inquire about how we can help you start truly committing to your diversify your marketing campaigns.

10/13/2022

Our founder, Larry Adams, has years of experience in digital marketing working with both client and agency sides. He knows what issues marketers and brands face when trying to connect with multicultural audiences and has put in his time and effort to create solutions for the modern marketer.

10/11/2022

A new set of guidelines for marketing communications agencies has been issued by the ANA. The ANA's Diverse Media Guidelines are based on a report from the ANA's Diverse Issues Task Force, which was formed to address the lack of representation of women and minorities in marketing materials.

The recommendations include a call to push back against extended payment terms.

10/06/2022

Brands have been missing out on lost opportunities representing multicultural audiences. People of color are the biggest consumers in America, yet they haven't always seen themselves in the marketing campaigns that are presented all over the media. We see this as a problem and have made it our mission to close the gap and let data speak for itself.

10/04/2022

LVA, we are a full service consultancy that focuses on giving brands what they need to be successful in their DEI efforts as well as create organic and impactful connections with multicultural audiences. We welcome you to our platform and we thank you for your support! Make sure to like and share this post with your friends and family to stay connected with us and stay tuned for what is to come from the LVA team!

09/29/2022

Hollywood is having a diversity problem. According to an article in Bloomberg BusinessWeek, more than 100 industry leaders, including actors, writers and producers have written a letter to the heads of Warner Brothers and Comcast Corp.'s NBCUniversal saying they want more diversity among writers and directors. The recent 'Oscars So White' controversy heightened scrutiny in Hollywood over the lack of diversity in its leading ranks.

Despite being under pressure from lawmakers to diversify its staff, the new media giant has a notable amount of homogeneity at the top.

09/27/2022

Today we are talking about the growing influence of Hispanics in the United States (they will be 18% of the total population by 2020), in particular Hispanics as influencers. The fastest-growing segment of Hispanic Americans is made up of bilingual Latinos residing in the US who have a higher rate of social media usage. And this is Later's list of most influential Hispanics on social media:

Discover 10 Hispanic influencers, creators, and entrepreneurs to follow on Instagram for the best social media tips in the business.

09/22/2022

These are just a few statistics about what has been happening in Hispanic communities in business. If you would like to read and learn more, click the link below to the article:

https://www.sba.gov/about-sba/organization/observances/hispanic-heritage-month #:~:text=Latinos%20are%20starting%20businesses%20at,and%20employed%203.4%20million%20people

09/19/2022

Antonetti Jr., senior vice president of Government and Regulatory Affairs for Walmart, has been recognized by Associations International (AI) as one of the most influential Hispanics in the business world for his advocacy on behalf of Hispanic-owned businesses. Data from the U.S. Small Business Administration's Office of Advocacy indicates ethnic minorities are less likely to own a business than whites are.

Victor Antonetti Jr., director of marketing and sponsorships for radio station WEPL-FM (97.1) has been named Hispanic Businessperson of the Year by the Rochester Hispanic Business Association.July 28, 2022