Zodiac

03/23/2018

How to Calculate CLV Metrics & Make Smarter Marketing Decisions http://bit.ly/2pzv51f

03/19/2018

One-time purchasers could be costing you big bucks out of your acquisition budget. Learn how to identify higher value prospects.

In today’s results-driven world, the efforts of marketers are likely heavily focused on hitting acquisition target numbers. The company’s entire growth strategy often hinges on bringing in as many new customers as possible. Increasingly, it’s the job of the marketing department to make that gr...

03/18/2018

Today our Co-founder Pete Fader will be speaking at ! Head over to our Twitter page and follow the hashtag to join the conversation! https://twitter.com/ZodiacMetrics

03/17/2018

We saved Dressbarn 1.8 million dollars by focusing their mail campaigns on their highest value customers.

03/16/2018

The Secret to Churn: Knowing When to Let Go of Low-Value Customers http://bit.ly/2IupxNl

03/15/2018

Don't assume that lookalike audiences should be based on demographics and psychographics. Believe it or not, often we find more differences among high-value customers than similarities when it comes to these traits.

03/12/2018

We use predictive insights from digital ads to help you target lookalike audiences who are similar to your best customers.

03/10/2018

Your customer retention can have a huge effect on the success of your business.

03/09/2018

By tying post-acquisition sales data to specific vendors and programs, marketers can determine which partnerships and offers drive high-quality users who stick around after their first purchases.

Contributor Pete Cheyne explains how today's smart marketers are employing technology and machine learning to optimize the results achieved through partner and affiliate relationships.

03/06/2018

Here's what you need to know about marketing data analytics.

As a marketer in today’s technologically advanced world, you have access to more customer data than ever before. Unfortunately, this oversaturation makes it easy to lose

03/06/2018

Machine learning has many applications across business. Zodiac uses it to describe the differences in characteristics between high and low-value customers:

84% of marketing organizations are implementing or expanding AI and machine learning in 2018. 75% of enterprises using AI and machine learning enhance customer satisfaction by more than 10%. Measuring marketing’s contributions to revenue growth in real-time is now possible with machine learning.

03/05/2018

Looking to improve retention? Use lifetime value to learn which customers you should spend to keep and which you might want to let go:

Creating an effective retention plan can be a challenge if you're relying on historical trends, anecdotal evidence, and blind hunches. You need a way to identify your most valuable segments and to predict future spend potential. Download our free marketing brief to explore three ways you can use cus...