Association of National Advertisers (ANA)

Association of National Advertisers (ANA) Shaping the future of marketing The ANA’s membership consists of U.S. TWant to learn more about the value of ANA membership? Visit www.ana.net/membership.

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. and international companies, including client-side marketers, nonprofits, fundraisers, an

d marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

This week's Marketing Policy Brief from the ANA's Adam Wadsworth discusses New York's finalized SAFE for Kids Act and it...
08/07/2026

This week's Marketing Policy Brief from the ANA's Adam Wadsworth discusses New York's finalized SAFE for Kids Act and its implications for social platforms, personalization, and marketers.

Additionally, the brief addresses New Jersey's new restrictions on personalized grocery pricing and recent developments regarding the Kids Online Safety Act (KOSA).

Read the full recap to stay informed about the latest changes affecting the marketing landscape. https://shorturl.at/Bph3E

Creative marketing can be one of the most significant drivers of growth, but can its business impact be proven?Gain Theo...
08/07/2026

Creative marketing can be one of the most significant drivers of growth, but can its business impact be proven?

Gain Theory's report, Creative Effectiveness Decoded: The Global CMO Survey, highlights a gap between marketers' confidence in the performance of their creative efforts and the financial data needed to validate investments in these initiatives.

Learn why measuring creative effectiveness with greater precision is becoming a competitive advantage.

ANA members can download the report now. https://shorturl.at/kbCZ1

Banking and financial services marketers are navigating a rapidly changing landscape where AI, customer trust, fraud pre...
08/06/2026

Banking and financial services marketers are navigating a rapidly changing landscape where AI, customer trust, fraud prevention, and smarter data strategies all play a role.

This ASK Research Service article highlights the latest industry trends, practical best practices, and examples from brands like JPMorgan Payments, Barclays, Vanguard, U.S. Bank, and Navy Federal Credit Union.

Read more. https://bit.ly/4hj2dFd

Consumers are looking for content they can trust, and employees may be one of your brand's most valuable voices.Learn wh...
08/06/2026

Consumers are looking for content they can trust, and employees may be one of your brand's most valuable voices.

Learn why employee-generated content is delivering stronger engagement, authenticity, and paid media performance, and how marketers can build it into their strategy.

Read more: https://shorturl.at/8Q5yc

From personalization and loyalty programs to predictive analytics and promotional ex*****on, AI is helping marketers cre...
08/05/2026

From personalization and loyalty programs to predictive analytics and promotional ex*****on, AI is helping marketers create more relevant customer experiences.

But success depends on having the right data strategy in place. Explore the latest trends, best practices, and examples from the industry in the latest ASK Research Service article.

Read more. https://bit.ly/4q3yWRg

Kick off the 2026 ANA Global Day of Learning with opening keynote speaker Raja Rajamannar as he explores The Future of M...
08/05/2026

Kick off the 2026 ANA Global Day of Learning with opening keynote speaker Raja Rajamannar as he explores The Future of Marketing is Quantum.

Join fellow marketers for a full day of live masterclasses, workshops, and resources aimed at preparing you for the AI-powered future of marketing.

ANA members register free. Non-member pricing is available. Learn more. https://shorturl.at/xj8Xm

The ANA Masters of Marketing Conference brings together the industry's leading marketers to share the ideas, insights, a...
08/04/2026

The ANA Masters of Marketing Conference brings together the industry's leading marketers to share the ideas, insights, and strategies shaping what's next. Join us October 20–23 in Orlando to:

• Learn from leaders behind today's most influential brands.
• Turn insights into action through interactive workshops and working sessions.
• Exchange ideas with peers facing the same opportunities and challenges.
• Return with practical strategies to strengthen your plans for 2027.

The conversations you have today can shape the decisions you make tomorrow. Explore the agenda and register today: https://shorturl.at/BMIGS

Multicultural marketing is increasingly recognized as a driver of growth; however, many organizations are still in the p...
08/04/2026

Multicultural marketing is increasingly recognized as a driver of growth; however, many organizations are still in the process of developing the necessary structures to support it.

The ANA's State of the Multicultural Marketing Function report highlights areas where companies are making progress, where investment is increasing, and emphasizes the significant opportunity to strengthen connections between multicultural marketing and business outcomes.

If you're assessing how your organization approaches multicultural marketing, this report provides valuable benchmarks and actionable insights.

ANA members can download the full report. https://shorturl.at/QCPZB

The automotive industry is changing as consumer expectations evolve around connectivity, digital experiences, affordabil...
08/03/2026

The automotive industry is changing as consumer expectations evolve around connectivity, digital experiences, affordability, and new technologies.

In a recent ANA Magazine article, Lindsey Dickman, EVP at Kantar, explores how brands can balance innovation with heritage to build stronger customer relationships and long-term growth.

Read more. https://bit.ly/4fAO19h

The marketing industry is pressing pause for one day to prepare for what's next.At ANA Global Day of Learning on Septemb...
08/03/2026

The marketing industry is pressing pause for one day to prepare for what's next.

At ANA Global Day of Learning on September 17, join Jose Gorbea, Global Head of Brands, Agencies, & Sustainability Innovation at HP, for The Future of Co-Creation and discover how marketers can partner with AI to shape the future of marketing.

Plus, access live master classes, workshops, and resources designed to help you stay ahead.

ANA members register free. Non-member pricing is available. Learn more and register today. https://bit.ly/4xd7UsQ

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