Association of National Advertisers (ANA)

06/24/2026

Great marketing doesn't happen by accident. It happens when talented teams combine technology, data, AI, and operational excellence to drive meaningful business results.

The ANA MarTech Mastery Awards celebrate the people, teams, and organizations leading that transformation.

If you've built smarter systems, improved customer experiences, optimized operations, or delivered measurable impact through technology, we'd love to see your work.

Learn more and enter today. https://shorturl.at/s9nDG

06/24/2026

A perfect California evening to celebrate the best in-house talent in marketing. Guests gather in Huntington Beach ahead of the 2026 ANA In-House Excellence Awards Gala. 🌴🏆

06/23/2026

The future of in-house agencies remains strong.

Announced today at the ANA In-House Agency Conference, the new 2026 State of In-Housing Report finds that marketers continue to invest in in-house capabilities, with respondents five times more likely to say brands are in-housing more than ever than pulling back.

Explore the latest benchmarks, trends, and insights on AI, strategy, creative effectiveness, and the evolving role of in-house teams.

ANA members can download the report now. https://shorturl.at/FXGdJ

06/23/2026

A successful scope management implementation starts long before a system goes live.

New insights from Steven Wales explore why process design, stakeholder alignment, governance, and change management are essential for turning scope management technology into a strategic advantage.

Featuring lessons learned from Regeneron's Sabrina Traskos, this article offers practical guidance for marketers and procurement leaders preparing for transformation.

Read the article. https://shorturl.at/DxOcR

06/22/2026

What if the most effective creative content for your brand is already being created by your fans?

Join Matt Gilhooley from Activision and Glenn Ginsburg from QYOU Media at the 2026 ANA Digital & Social Media Conference to learn how Activision is transforming user-generated content into a scalable paid media strategy.

Discover how their team identifies high-performing fan videos, evaluates them for brand safety and effectiveness, and converts them into advertisements that deliver real results.

Explore the agenda and register today. https://shorturl.at/0hjCu

06/22/2026

Want to see how your marketing performance compares across today's most important channels?

The ANA and Demand Metric are collecting data on email, direct mail, search, display, social, and SMS performance to create new industry benchmarks and insights.

Complete the Impact Pulse Survey and you'll receive a copy of the final report when it's published. All responses are confidential and reported only in aggregate.

Take the survey: https://shorturl.at/dE6ue

ANA Impact Pulse Survey 2026.

06/22/2026

Attention is harder to earn than ever. But one media environment continues to deliver it at scale: the car.

In her latest ANA Magazine article, Tammy Greenberg explores how AM/FM radio, connected dashboards, and evolving measurement capabilities are helping marketers reach consumers in moments of focused attention and engagement.

Read the full article. https://shorturl.at/52pp3

06/18/2026

Consumers can tell when AI is used well and when it isn't.

As AI plays a larger role in marketing, transparency, accountability, and responsible usage are crucial for building trust with consumers.

The ANA's new report, AI Transparency and Provenance Principles for Marketers, offers a practical framework to help brands navigate emerging regulations while enhancing consumer confidence.

ANA members can download the report at https://shorturl.at/NgQv4

06/17/2026

AI can help marketers move faster, but in analytics, speed should not come at the expense of truth.

A new ANA article explores how teams can build better AI habits, stronger systems, and more trustworthy marketing analytics.

Read the full article. https://shorturl.at/QZi8l