Association of National Advertisers (ANA)

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Association of National Advertisers (ANA) Shaping the future of marketing The ANA’s membership consists of U.S. TWant to learn more about the value of ANA membership? Visit www.ana.net/membership.

The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

AI spending is rising, but are marketers measuring its impact?According to the ANA's latest research, 77 percent of mark...
10/12/2026

AI spending is rising, but are marketers measuring its impact?

According to the ANA's latest research, 77 percent of marketers plan to increase AI spending in the coming fiscal year, yet 71 percent lack specific metrics to measure its performance.

From Lenovo to Headspace, brands are finding ways to integrate AI into everyday workflows, improve efficiency, and demonstrate business value.

Our latest article explores how marketing leaders can make smarter AI investments and move beyond experimentation to measurable results.

Read more: https://shorturl.at/a9N74

The Masters experience just got even more exciting. 🎶Award-winning singer Katharine McPhee is set to take the stage as a...
10/12/2026

The Masters experience just got even more exciting. 🎶

Award-winning singer Katharine McPhee is set to take the stage as a special guest performer at the 2026 ANA Masters of Marketing Conference, October 20–23 in Orlando, Fla.

Come for the ideas, insights, and connections shaping what’s next in marketing, and be there for a special performance you won’t want to miss.

Explore the agenda and register now. https://shorturl.at/bcRBK

Marketing's future goes far beyond communications.Ahead of the 2026 ANA Masters of Marketing Conference, Julia Goldin, c...
10/09/2026

Marketing's future goes far beyond communications.

Ahead of the 2026 ANA Masters of Marketing Conference, Julia Goldin, chief product and marketing officer at The LEGO Group, shares why marketing must be a driver of growth, innovation, and business strategy.

In our latest Q+A, Julia explores why human creativity and judgment matter more than ever in the age of AI, how brands can build meaningful consumer connections, and why the best ideas often come from challenging conventional thinking.

Read the full Q+A and hear more from Julia at Masters of Marketing, October 20–23 in Orlando, Fla. https://shorturl.at/rdO8R

As federal officials explore broader access to Americans' health data for research, important questions are emerging aro...
10/09/2026

As federal officials explore broader access to Americans' health data for research, important questions are emerging around privacy, consent, and how sensitive information can be used.

In this week's ANA Marketing Policy Brief, ANA's Adam Wadsworth examines the implications for marketers, along with California Governor Gavin Newsom's veto of proposed sensitive data restrictions and the Senate's passage of legislation addressing college athletes' name, image, and likeness rights.

Read the latest policy developments and what they could mean for the marketing industry. https://shorturl.at/7ltXq

65% of U.S. consumers actively avoid advertising, according to a new study from Omnicom Media.But the research also reve...
10/08/2026

65% of U.S. consumers actively avoid advertising, according to a new study from Omnicom Media.

But the research also reveals an opportunity for marketers: 49% of consumers say a better ad experience would improve their perception of a brand, while 30% say it would make them more likely to purchase.

The findings highlight the growing importance of relevant creative, thoughtful ad frequency, and brand experiences that add value rather than interrupt.

Explore the study's key findings and what they mean for marketers. Read more: https://shorturl.at/shadV

The next generation of B2B buyers is changing the rules of engagement. As younger decision-makers turn to social media, ...
10/08/2026

The next generation of B2B buyers is changing the rules of engagement. As younger decision-makers turn to social media, trusted voices, and independent research, marketers need to prioritize emotional storytelling and memorable brand experiences.

Explore why B2B marketing is evolving and what it means for brands: https://shorturl.at/dPFWK

Your next customer might not be human.As AI agents increasingly help consumers discover and compare products, marketers ...
10/07/2026

Your next customer might not be human.

As AI agents increasingly help consumers discover and compare products, marketers need to make sure their brands are showing up with clean, current, and accurate information.

Sharon G*i shares three priorities for navigating agentic commerce and preparing your brand for an AI-driven customer journey.

Read more, and hear from G*i at Wired for What’s Next on October 13 in New York. https://shorturl.at/FntRO

Creator marketing is evolving fast, but some of the toughest questions still come down to getting the fundamentals right...
10/06/2026

Creator marketing is evolving fast, but some of the toughest questions still come down to getting the fundamentals right.

In a closed-door ANA Media Practice forum exclusively for brand-side members, marketing leaders shared hard-won lessons on agency compensation, creator payment terms, usage rights, whitelisting, Creator Centers of Excellence, cultural moments, platform selection, and more.

The discussion also explored where AI fits today, with members seeing its greatest value in planning, ideation, and workflow efficiency rather than replacing creator strategy or relationship management.

Explore 10 creator marketing questions and actionable answers directly from brand-side peers navigating them now. Read more. https://shorturl.at/ZGasW

AI hasn’t changed the agency compensation model. It has exposed a deeper challenge: how marketers and agencies define an...
10/06/2026

AI hasn’t changed the agency compensation model. It has exposed a deeper challenge: how marketers and agencies define and measure value together.

In a new article, Robin Seasock examines why decades of attempts to rethink agency compensation have struggled and identifies seven conditions that can make nearly any model work, from shared KPIs and rigorous measurement to a long-term commitment to the partnership.

Read more. https://shorturl.at/PYaCd

A special performance is coming to Masters! 🎤Award-winning singer Katharine McPhee will join us as a special guest perfo...
10/05/2026

A special performance is coming to Masters! 🎤

Award-winning singer Katharine McPhee will join us as a special guest performer at the 2026 ANA Masters of Marketing Conference, October 20–23 in Orlando, Fla.

Join marketing’s most influential collective for four days of bold ideas, meaningful connections, and an unforgettable Masters experience.

Explore the agenda and register now. https://shorturl.at/2mIm0

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