D S Simon Media

09/29/2026

In case you missed Doug Simon and Sherry Goldman on the "Let's Talk PR & More" show last night, you can listen to it here: https://letstalkprandmore.podbean.com/e/lets-talk-pr-more-show-131-doug-simon-ds-simon-media-on-ai-in-the-newsroom/

Sherry and Doug discuss the findings of the "2026 TV News Producers Report: AI In the Newsroom." Their conversation covers how TV news producers are using AI to find stories; how and why 70% of TV news producers say they will more likely air a story if it's optimized for AI search; the increasing receptivity of news producers on using brand-focused content, and the changing types of spokespeople that news producers are looking to book today. They also discuss ways PR pros can adapt to today's AI-focused media landscape, including how PR pros can optimize their pitches and stories for AI search.

Goldman Communications Group

Sherry Goldman's guest is Doug Simon, founder and CEO of DS Simon Media. Sherry and Doug discuss the findings of the "2026 TV News Producers Report: AI In the Newsroom." Their conversation covers how TV news producers are using AI to find stories; how and why 70% of TV news producers say they will m...

09/22/2026

As D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible. Jamie Claudio, Executive Vice President of Global Destination Strategy for Tiki, talks to Doug Simon, CEO of D S Simon Media, about her time with the company. Jamie shares how her experience at D S Simon Media sparked her passion for the travel and tourism industry. She also discusses the opportunities that generative AI presents for communicators.

Watch the podcast episode: https://www.dssimon.com/d-s-simon-media-alumni-spotlight-jamie-claudio/

Listen to the podcast episode: https://open.spotify.com/episode/70QM38xwCAfVsZmMQCo78m?si=4f3833591a0d4026

09/10/2026

As D S Simon Media celebrates its 40th anniversary this year, we're taking a trip down memory lane by reconnecting with former employees who helped make this milestone possible. Brian Devenny, Senior Account Supervisor at Zeno Group, talks to Doug Simon, CEO of D S Simon Media, about his experience at the company.

Watch the podcast episode: https://www.dssimon.com/d-s-simon-media-alumni-spotlight-brian-devenny/

Listen to the podcast episode: https://open.spotify.com/episode/7CM47IE6ZIStFLDstToJ24?si=6b5566e7b1ce4b23

Zeno Group

09/09/2026

Matt Marcial, CEO of the Public Relations Society of America (PRSA), joins Doug Simon, CEO of D S Simon Media, to share what’s coming up at ICON 2026.

If you want to register, and save money in the process, use discount code DSSIMON26 to take 10% off at https://www.prsa.org/conferences-and-awards/icon-2026

Watch the podcast episode: https://www.dssimon.com/what-to-expect-at-icon-2026/

Listen to the podcast episode: https://open.spotify.com/episode/2SD4UwwUX6Z4O4ioMutBTM?si=10da8be598014943

Public Relations Society of America (PRSA)

09/01/2026

Doug Simon, CEO of D S Simon Media, and Saramaya Penacho, Executive Vice President of Health at Edelman, discuss key findings from the 2026 Edelman Trust Barometer Special Report: Trust and Health. They discuss why 70% of respondents believe in at least one divisive health claim. She shares how healthcare communicators can foster empathetic, two-way conversations that build trust.

Watch the PR's Top Pros Talk episode: https://www.dssimon.com/navigating-health-information-overload/

Listen to the PR's Top Pros Talk episode: https://open.spotify.com/episode/3sGdNATadnraMfLdUPjYbY?si=ff69ee0c969049d0

08/25/2026

Doug Simon, CEO of ⁠D S Simon Media⁠, talks to Loren Pomerantz, President of ⁠Combined Forces Public Relations⁠, about how to recognize what makes a story newsworthy.

Watch the PR's Top Pros Talk episode: https://www.dssimon.com/what-makes-a-story-truly-newsworthy/

Listen to the PR's Top Pros Talk episode: https://open.spotify.com/episode/4LHo9goq0czA0h6VmD3Z3N?si=73357b4391be4b81

08/20/2026

How can small agencies stay competitive in the age of AI? Megan Shroy, Founder and President of Approach Marketing, shares how her agency has built more than 80 custom AI agents for clients.

Watch the PR's Top Pros Talk episode: https://www.dssimon.com/staying-competitive-in-an-ai-landscape/

Listen to the PR's Top Pros Talk episode: https://open.spotify.com/episode/1C6VdOES4BEjcjhDMBcFB9?si=217ac55272b34aa9

08/19/2026

Doug Simon, CEO of D S Simon Media, talks to Gerard LaFond, Managing Director of North America at The Hoffman Agency, about what it takes for tech brands to get noticed by large language models.

Watch the PR's Top Pros Talk episode: https://www.dssimon.com/how-tech-brands-can-stand-out-in-ai-search/

Listen to the PR's Top Pros Talk episode: https://open.spotify.com/episode/0GTc6q3Ji9o1DbZRkGUJfv?si=814371fa4b094c63

The Hoffman Agency

08/11/2026

Doug Simon, CEO of D S Simon Media, and Bob Geller, President of Fusion PR, discuss how tech PR is evolving.

Watch the PR's Top Pros Talk episode: https://www.dssimon.com/the-updated-tech-pr-playbook/

Listen to the PR's Top Pros Talk episode: https://open.spotify.com/episode/5NWkoGYIxVVyruYS27Ts2n?si=e7fc19665b264078

08/10/2026

Doug Simon, CEO of D S Simon Media, and Chris Foster, CEO of Omnicom Public Relations Group, discuss how strong leadership drives successful organizational transformation. The conversation also explores the importance of earned media, reputation management, and the future of the industry.

Watch the PR's Top Pros Talk episode: https://www.dssimon.com/turning-uncertainty-into-opportunity/

Listen to the PR's Top Pros Talk episode: https://open.spotify.com/episode/0w5GYC7LPiWHOcfRYfz2iD?si=ef477c0eeda7414e

Omnicom

 Episode 362: Doug Simon, CEO of D S Simon Media, and Chris Foster, CEO of Omnicom Public Relations Group, discuss how strong leadership drives successful organizational transformation. Chris explains how leaders can recognize when it’s time to change their operating ...