Schieber Research: Trends, Innovations, Marketing, Strategy

Schieber Research: Trends, Innovations, Marketing, Strategy Market research, consulting and talks about trends, innovation, consumers, platforms and strategy.

We monitor and analyze trends, markets, innovation, marketing and strategy, to help our clients stay on top of trends.

Every year, Schieber Research analyses the decks and investor calls to identify in and strategy. This year, was s...
03/17/2026

Every year, Schieber Research analyses the decks and investor calls to identify in and strategy. This year, was surprised to discover that, well, she’s surprised.
Did you get these right?
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02/06/2026

Why do some brands earn your love while others just compete for your attention?

After 25 years of research, I wrote a book about it. The Joy Dividend is about what happens when brands stop adding more and start making life lighter — reducing stress, creating real connection, and sparking joy in the places it actually counts.

Here’s the 80-second version.

The book is available now on Amazon - link in bio.

12/27/2025

The Joy Dividend. Coming out Jan 1 2026.

09/03/2025

Hamutal Tula Schieber reminds brands that helping stressed-out parents is a winning strategy.

70% of Gen Z reports anxiety about meeting people in real life.The other 30%… well, they’re probably lying.A dating app ...
08/13/2025

70% of Gen Z reports anxiety about meeting people in real life.
The other 30%… well, they’re probably lying.

A dating app figured this out before most companies did. Hinge spent another $1 million this year, expanding its friendship initiative globally, because 85% of Gen Z in the UK experiences loneliness.
After all, it’s hard to date when you're too anxious to even meet for coffee.

The U.S. Surgeon General declared loneliness a public health crisis. 30% of adults feel lonely weekly; 10% feel lonely daily. Nearly 1 in 3 Americans ages 18-34 reports frequent loneliness.

Here's what Hinge discovered when they funded 40 groups around hobbies and meetups: 78% of participants joined specifically to meet new people. 66% felt more connected after joining.

Those aren’t feel-good metrics. Those are business metrics. Companies addressing emotional needs see dramatic improvements in loyalty, advocacy, purchase frequency, and price tolerance. McKinsey's research shows community-focused brands achieve 75% user-generated content rates, 4% higher conversion rates, and 29% better retention.

But beyond the business case, there's a human case, and I really want you to carry it with you.
In a world where stress and loneliness have become the baseline condition, organizations have both an opportunity - and a responsibility - to be forces for emotional well-being.

Are you going to be part of the problem or part of the solution?

--

P.S. This framework - how organizations can become forces for emotional well-being while driving business results - is exactly what Hamutal Tula Schieber explores in her upcoming book, The Joy Dividend. If you want to talk about it, let us know!

𝗠𝗮𝘁𝘂𝗿𝗲 𝘄𝗼𝗺𝗲𝗻 𝘄𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗲𝘅.That’s not a 30-year-old marketer’s guess - it’s the positioning behind Gillian Anderson’s ...
08/13/2025

𝗠𝗮𝘁𝘂𝗿𝗲 𝘄𝗼𝗺𝗲𝗻 𝘄𝗮𝗻𝘁 𝗯𝗲𝘁𝘁𝗲𝗿 𝘀𝗲𝘅.

That’s not a 30-year-old marketer’s guess - it’s the positioning behind Gillian Anderson’s G Spot wellness drinks, infused with adaptogens and nootropics.

In just over a year, they’ve gone from luxury UK retailers… to 300+ Sainsbury’s stores… and now, the U.S.

This wave of brands isn’t selling a young marketer’s fantasy of what 50+ women “should” want.
It’s women going after what’s missing from their own lives.

• Martha Stewart (84) launches ELM Biosciences, moving the conversation beyond “anti-aging” into living well and preserving skin health.
• Naomi Watts (54) plasters NYC with “Hotter Than Ever” menopause billboards for her brand Stripes Beauty.
• Laura Geller grows triple digits while changing the conversation with “Who Hasn’t.”

Because sometimes, 𝘺𝘰𝘶’𝘳𝘦 𝘯𝘰𝘵 𝘵𝘩𝘦 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 isn’t just a blind spot - it’s the reason you missed the signal.

Women 50+ control trillions in spending.
They set trends. They build platforms.
They have zero patience for being erased.

08/06/2025

The Joy Dividend Framework.

We could tell you that this book explores how businesses can *reduce consumer stress* and *spark delight* to foster lasting *customer loyalty* and achieve what Hamutal Schieber terms the "Joy Dividend." It outlines the neuroscience behind emotions like joy and stress, explaining how they influence consumer behavior and decision-making. The text provides a comprehensive "Joy Framework," detailing strategies for creating effortless experiences, utilizing playful and surprising design, and building strong communities that offer both a sense of belonging and personalized recognition.
We can say that ultimately, the book argues that in today's "Emotional Economy," brands that prioritize *emotional well-being* become more than just product providers; they become sources of joy, leading to significant business growth and customer advocacy.

Or, we can upload this NotebookLM-created video that explains it so simply.

Talk to Hamutal about where YOUR COMPANY stands on the stress-joy matrix, and what specific steps you need to do today, to foster long-term loyalty.

"It takes a lot of hard work to make something simple." - Steve JobsMost brands have no idea they're creating anxiety at...
08/05/2025

"It takes a lot of hard work to make something simple." - Steve Jobs

Most brands have no idea they're creating anxiety at critical moments. They're so focused on features and funnels, that they miss the human desperately trying to feel connected, valued, and delighted.

When I wrote "The Joy Dividend," I became obsessed with practicing what I preach. If I'm telling brands to reduce stress and spark delight, shouldn't my framework do exactly that?

So I built a tool that transforms what used to be months of expensive consulting into a few hours of collaborative discovery. Simple interface. Powerful insights. Even - dare I say - fun to use.(!!)

It’s called: The Joy Dividend Audit ✨
Here's how it works:

1. Map EVERYTHING. Not just the touchpoints you think matter - every single interaction where customers experience your brand: that 2am scroll where they discovered you; the added shipment fees that caused cart abandonment; the unboxing moment (is it iPhone-level theater or Amazon-box, break-a-nail disappointment?)

2. Go DEEP. For each touchpoint, we analyze multiple dimensions of (friction, anxiety, effort) and (delight, surprise, satisfaction). We map the D.O.S.E. hormones - where can we trigger Dopamine (achievement), Oxytocin (connection), Serotonin (pride), or Endorphins (fun)? We uncover the functional, emotional, and social "jobs" your customers desperately want to accomplish.

3. Plot it all. Using proprietary AI-based tools, patterns emerge 🤯.

Look at this sample for a certain hospitality brand (if you guessed who, drop it in the comments 👇):
- Those hidden fees at checkout? Peak stress, zero joy.
- That delightful in-experience moment? 8/10 joy - but overshadowed by support nightmares.
- The pattern is crystal clear: Brands nail ONE thing while accidentally destroying loyalty everywhere else.

The Workshop Magic 🎯
In just hours, we:
- Map your complete journey in real-time
- Generate comprehensive audits during the session
- Benchmark against the best: How does Trader Joe's eliminate choice paralysis? Why does Chewy inspire sobbing thank-you letters? What makes Glossier unboxing feel like self-care?
- Build your transformation roadmap RIGHT THERE

[BTW: This sample uses public data only. Imagine what we uncover with your internal insights - or better yet, when we interview your stakeholders. Though sometimes the unbiased internet view reveals truths internal data misses...]

The brands that win tomorrow won't have marginally better features. They'll be the ones that systematically eliminated customer anxiety and created moments of unexpected joy.
Your customers (B2B and B2C) aren't just buying products and services. They're buying how you make them feel.

Ready to find your stress bombs and joy gaps?
DM me - let's Spark Joy. ✨

Have you heard of Acupressure Mats that invite you to lay down on literal pins and needles in order to, allegedly, relie...
06/17/2025

Have you heard of Acupressure Mats that invite you to lay down on literal pins and needles in order to, allegedly, relieve tension, improve circulation and whatnot? Well, last month I got the Shakti Mat. It claims to have 3 pain levels but I’m pretty sure they didn’t account for a 100-pound dog who decides you look supremely peaceful on that weird spiky thing and climbs on top of you :)
The acupressure mat trend illuminates three critical shifts:
• Democratized wellness - effective tools don’t need to be expensive or complex
• Visual proof of concept - those red dot patterns provide tangible evidence of “something happening” (and they are used in marketing)
• DIY therapeutic intervention - people want agency over their own nervous system regulation

Women in and represent a massive untapped market. When hormone regulation, sleep disruption, and stress management are your daily reality, an affordable tool that potentially addresses all three becomes incredibly compelling. This demographic has disposable income, health awareness, and zero patience for products that don’t deliver.

We’re all living through unprecedented stress levels. The fact that people are willingly lying on beds of nails for relief is proof that, when traditional wellness feels inaccessible or insufficient, consumers are drawn to visceral, immediate experiences that promise genuine physiological impact.

Creatine. No longer for Bros. Women 35-55 just drove a 320% surge in creatine purchases in Q1 2025. They’re not just cha...
06/12/2025

Creatine. No longer for Bros. Women 35-55 just drove a 320% surge in creatine purchases in Q1 2025. They’re not just chasing muscle gains - they’re also chasing cognitive gains.

Fresh research from University of Kansas shows creatine improving memory in early-stage Alzheimer’s patients. TikTok influencers like Mel Robbins are calling it “brain-and-body fuel.” The Google Trends chart looks like creatine just discovered it had a prefrontal cortex.

Here’s what this really signals: Cognitive wellness is still massive white space.

McKinsey’s latest survey confirms cognitive health, mental health, and longevity remain the three most underserved needs across every age bracket. Up to 60% of consumers now rate “healthy aging” (including cognitive function) as a top priority.

Gen X and older Millennials are prevention-obsessed, data-driven, and entering peak spending years. They want clinical proof, habit-friendly formats, and community engagement. They see older family members and public figures suffering memory loss even if they have the stamina of a 25 year old and the face of a new born, and they are getting prepared.

The global creatine market hits $640M in 2025 and triples by 2035. That’s just one ingredient in a cognitive wellness category that’s barely scratched the surface. Get ready. We are!

by : new at and , all involving brands. It’s getting to be a super competitive market and the brands are fightin...
02/06/2025

by : new at and , all involving brands. It’s getting to be a super competitive market and the brands are fighting for attention through collaborations with fashion, personal care, and entertainment brands.

Can you imagine any other place that has you jumping from 34 degrees and perfect snow, to 86 and longest water slide and...
01/12/2025

Can you imagine any other place that has you jumping from 34 degrees and perfect snow, to 86 and longest water slide and a surf school led by a world famous surfer, then to a Japanese temple / streetwear brand, a stroller terrain-checking baby goods store, a customization enabling denim shop, a drawing come-to-life toddler store, and a tech enabled wine tasting bar, a hologram of your favorite artist to do karaoke with, a secret indoor garden and sooo much more? sure has it all, and today I partnered with to guide NRF 2025 visitors on a retail innovation tour to this incredible mall (if you follow my personal account, you know that it’s my family’s favorite!). If you haven’t been, be prepared to leave with a to do list for next time, because there’s so much to experience whether you’re scouting for the latest trends - or getting a fun day for any demographic.

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