Persado

01/22/2026

We're thrilled to announce that Yim Noble has joined the Persado family as our new Head of Customer Success, based in our New York office! 🗽

Yim brings a wealth of MarTech expertise to the team, following an impressive 8-year tenure at ContentSquare and leadership roles at Experian Marketing Services, Crowdtwist, and BrightEdge.

In this key role, Yim will be instrumental in driving our investment in the CS pillar for 2026 and beyond—implementing the tools, best practices, and programs needed to empower our team and deliver world-class support to our client base.

Join us in giving a warm welcome to Yim as she embarks on this exciting journey with us. Together, let's take Persado to new heights! 🚀

01/14/2026

Did you know the financial services industry spends an estimated $5.75 BILLION annually just on marketing compliance reviews? 💸

It’s one of the biggest hidden costs in retail banking today. But the real price isn't just the legal hours—it's the "stale" messaging and lost time-to-market.

We’ve mapped out the math behind these reviews and how AI is finally closing the gap.

Check out the formula here:

Learn how to quantify the cost of marketing compliance reviews—from legal time to reduced marketing performance—and discover how to identify and rapidly resolve compliance risk in your marketing content without sacrificing success for safety.

11/06/2025

🎉 Welcome aboard, Alejandro Martinez! 🎉​

We're thrilled to announce that Alejandro has joined our Persado family as our new Brand Content Strategist. Join us in giving a warm welcome to Alejandro as he embarks on this exciting journey with us. Together, let's take Persado to new heights!​

10/10/2025

🎉 Welcome aboard, Nate Weavill! 🎉

We're thrilled to announce that Nate Weavill has joined our Persado family as our new Customer Success Manager. With his expertise and passion, we know he will lead the way in delivering successful and impactful campaigns for our clients.

Join us in giving a warm welcome to Nate Weavill as he embarks on this exciting journey with us. Together, let's take Persado to new heights!

10/09/2025

🎉 Welcome aboard, Vassilios Karakoidas! 🎉

We're thrilled to announce that Vassilios has joined our Persado family as our new Chief Technology Officer. Join us in giving a warm welcome to Vassilios as he embarks on this exciting journey with us. Together, let's take Persado to new heights!

09/05/2025

🎉 Welcome aboard, Muklesur Bharuya! 🎉

We're thrilled to announce that Muklesur Bharuya has joined our Persado family as our new Legal Compliance AI Specialist. Join us in giving a warm welcome to Muklesur as he embarks on this exciting journey with us. Together, let's take Persado to new heights

09/04/2025

🎉 Welcome aboard, Spiros Bougos! 🎉

We're thrilled to announce that Spiros Bougos has joined our Persado family as our new Information Security Administrator. Join us in giving a warm welcome to Spiros as he embarks on this exciting journey with us.

Together, let's take Persado to new heights!

08/25/2025

🎉 Welcome aboard, Ana Luiza Jordão! 🎉

We're thrilled to announce that Ana has rejoined our Persado family as our new Senior Customer Success Manager. With her expertise and passion—plus the unique perspective of a boomerang employee—we know she will lead the way in delivering successful and impactful campaigns for our clients.

Join us in giving a warm welcome to Ana as she embarks on this exciting (and familiar!) journey with us. Together, let's take Persado to new heights!

08/12/2025

The numbers don’t lie—AI is here to stay in digital marketing.

According to https://bit.ly/3HhtkAT, 50% of marketers already use AI to cut content creation costs by 30–60% and accelerate launch times by 50–75%. And with a projected market growth to $12.3B by 2030, the potential for innovation is massive.

The article also features Persado, showing how we help brands create emotionally resonant, AI-powered content for specific audiences. Our approach blends advanced language AI with human creativity and compliance —driving customer engagement and long-term value.

If you want to understand both the big picture, this article is a good read.

https://bit.ly/41AfL6g

The Rise of AI-Driven Content Creation in Digital Marketing: Assessing ROI and Long-Term Viability

08/11/2025

🚀 FinovateFall is where fintech gets real!

From September 8-10 in NYC, savvy industry leaders are laying out how AI, GenAI, and Agentic AI aren’t just buzzwords—they’re tools to make money, save money, and sharpen personalization. There’s a strong emphasis on how real businesses, communities, and people benefit in the trenches, not just in theory.

Recruiting top pros from Ally Financial, Wells Fargo, Persado, https://bit.ly/45azFqS, and more to share actionable insights. Ready to level up? Learn more and lock in your spot.

📅 September 8-10, 2025

Full details: https://bit.ly/4oAYxQk

FinovateFall's Power Panels provide a diverse range of experiences to help us understand how those same trends impact real businesses, real communities, and real people.

07/31/2025

We celebrated Ice Cream Day at Persado by turning our workspace into a sweet retreat! 🍦

With cones and scoops in hand, the team enjoyed a refreshing pause from the usual routine. A big thank you to all who participated — here’s to more moments of joy and connection! ✨

07/31/2025

📈 Personalization is table-stakes—but what kind should you use?

Persado's latest article explores two key AI approaches:
🔹 Data-driven – think product suggestions and behavior-based targeting
🔹 Emotion-driven – using Motivation AI to tailor emotional messaging

When combined, these methods deliver experiences that are both relevant and impactful—from predictive insights to language that converts.

Learn how top personalization tools integrate analytics, emotional modeling, content creation, and compliance to scale truly human customer experiences.

Dive into the full breakdown:
https://bit.ly/3wGxqgB

AI personalization tools for digital marketers 1. Persado 2. MessageGears 3. Klaviyo 4. Marigold 5. Bloomreach