Highbrid Media

01/23/2024

🏈Ever watch a big game and never look at the score? OF COURSE NOT! Reporting is how you keep score. If your scoreboard is broken, you're always losing. Join us TOMORROW at 3PM EST for Missed Your 2023 Revenue Goals? Now What?! We'll discuss a winning game plan that will have you hitting sales goals quarter after quarter and how to measure all that success.
https://hubs.ly/Q02hshl40

01/19/2024

Don't expect the results to change without a strategic blueprint to change them
Register Now: https://hubs.ly/Q02h3b5T0

08/02/2023

Poor guy but this is what some of your, so-called sales "funnels" look like. Leads should be nurtured not beat over the head and concussed with your relentless outreach. https://hubs.ly/Q01ZRt580

05/14/2023

It's important to remember may be a difficult time for many. This year retailers like Nespresso and Ancestry offered subscribers the ability to opt-out of Mother's Day campaigns. Is this smart email marketing?

03/21/2023

We hear from small businesses all the time: retaining good sales account executives is a challenge. Their exist often end badly. But why?
Keep in mind, their job simply should be to take qualified leads & close deals. The better the qualification, the happier the AE and the more deals they're likely close.
STOP requiring your sales reps to perform the marketing AND sales functions. You're setting them and yourself up for failure. Hire a Business Development Rep (BDR) to research and nurture your cold leads to qualification then align a handoff between the two.

03/17/2023

We get asked if we do branding all the time. Our answer is always the same: NO! Why? Because its too important, especially in 2023 to be a throwaway.

Your product should be more than just that. Discover how to create and manage a brand that helps your business become known, loved, and preferred.

09/28/2022

This past week I tried my hand at Facebook advertising (or as it’s now called: Meta Advertising.) In these past couple of weeks I learned how to create audiences and create a short awareness ad from BizHack in their course, Digital Marketers Edge. Launching an ad was nerve racking, but the results were rewarding. I want to share my experience and knowledge with others: so I wrote a blog documenting my experience.
https://hubs.ly/Q01nwmPM0
- Carmen

I learned a lot from launching my first facebook advertising campaign, I want to share what I learned with the world so we can all grow together.

09/19/2022

Earlier this month, our team had the privilege of attending , both in person and virtually. We got to hear from a wide range of speakers that included HubSpot Co-founder Darmesh Shah, Former President Barack Obama and Dr. Jane Goodall. We learned some great lessons about community, productivity, and engaging an audience in a post pandemic world. We learned so much, and we are so grateful that we want to share what we learned with the rest of the world.

My top lessons learned & insights from Inbound 2022 which brought together thought leaders from marketing, sales, customer success and revenue operations.

08/15/2022

We always recommend A/B testing email subjects and blog headlines. Our friends Michelle Chow and Jessica Noel at Copyhackers published some great tools when running a headline test.

A headline test using analysis tools? See how in our NEW post.

05/06/2022

Who's optimizing their email subject lines for ? 🙋‍♂️
Pretty interesting courtesy Jay Schwedelson & the folks at World Data (now Outcome Media).

01/31/2022

How Try Before You Buy revolution made popular by brands like Casper and Warby Parker is easing consumer anxiety and could be the missing piece of your retail growth strategy. 6 Brands share lessons learned. https://hubs.ly/Q0139PMG0 by HubSpot

Learn from brands running a successful try-before-you-buy program and discover what marketers can learn from them.