The Pekoe Group

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The Pekoe Group Full service advertising agency for Broadway shows.

Loved lighting up New York City in Masquerade red in honor of 40 years of Phantom of the Opera! Thank you to our partner...
10/13/2026

Loved lighting up New York City in Masquerade red in honor of 40 years of Phantom of the Opera! Thank you to our partners , , and One Times Square. ❤️

So grateful to the New York Emmy Awards!! 🏆 This award belongs to all of the incredible creatives and producers who make...
10/10/2026

So grateful to the New York Emmy Awards!! 🏆 This award belongs to all of the incredible creatives and producers who make the magic happen.

Kevin McCollum Alchemation
Tim Johanson Tim Johanson Productions
Gareth Lake
Jamie Wilson Jamie Wilson Productions
Jim Barne Jim Barne
Kit Buchan
Tim Jackson
Lux Pyramid Lux
Piers Foley
Sam Tutty Sam Tutty
Christiani Pitts CHRISTIANI PITTS
Christopher Lueck Chris
Audrey Armacost Audrey Armacost
Connor Santos Connor Santos
Amanda Pekoe Amanda Pekoe

AI is changing the way people discover information - a potential ticket buyer can now ask a broad question, get a recomm...
10/09/2026

AI is changing the way people discover information - a potential ticket buyer can now ask a broad question, get a recommendation for a specific Broadway show and begin considering that show without ever having searched for it by name. If discovery is moving upstream in this way, our approach to media should move with it. In the latest Pekoe POV, Digital Media Manager Dounia Benabdallah discusses how AI is affecting how we should spend our digital budget.

The Pekoe Group is celebrating FOURTEEN w3 Awards this year, including Gold in the General Video Arts & Culture and Shor...
10/07/2026

The Pekoe Group is celebrating FOURTEEN w3 Awards this year, including Gold in the General Video Arts & Culture and Short-Form and Vertical Video Categories! 🎉

An unforgettable dinner party never looked so good. Excited to share the artwork for The New Group’s ROPE, beginning per...
10/05/2026

An unforgettable dinner party never looked so good. Excited to share the artwork for The New Group’s ROPE, beginning performances October 13!

On this day in 2021...happy 5th anniversary SIX The Musical on Broadway đź‘‘! đź‘‘ đź’ś
10/03/2026

On this day in 2021...happy 5th anniversary SIX The Musical on Broadway đź‘‘! đź‘‘ đź’ś

Loved celebrating the end of summer and an incredible FREDERIC CHURCH 200 campaign at Frederic Church’s Olana!
10/02/2026

Loved celebrating the end of summer and an incredible FREDERIC CHURCH 200 campaign at Frederic Church’s Olana!

One of the most common questions we get from producers is: when should we start marketing? More often than not, our answ...
10/02/2026

One of the most common questions we get from producers is: when should we start marketing? More often than not, our answer is simple: now. In the latest Pekoe POV, Account Director Chase Haylon discusses the importance of building your audience, awareness and momentum before you need to sell tickets.

A spectacular night and an exciting campaign for Mulan NYC at Lincoln Center!
10/01/2026

A spectacular night and an exciting campaign for Mulan NYC at Lincoln Center!

So excited to team up with Bowtie bar to bring Broadway singing telegrams from Two Strangers (Carry a Cake Across New Yo...
09/29/2026

So excited to team up with Bowtie bar to bring Broadway singing telegrams from Two Strangers (Carry a Cake Across New York) and SIX The Musical on Broadway 👑 to their happy hour! Stop by for a drink and fill out a telegram card for your musical dedication. We will see you at the bar! 🍸 🎶

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1460 Broadway
New York, NY
10036

Telephone

+12127640890

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