The Pekoe Group

The Pekoe Group Full service advertising agency for Broadway shows.

Building awareness is a crucial starting point in every customer journey. In the latest Pekoe POV, Digital Advertising A...
08/14/2026

Building awareness is a crucial starting point in every customer journey. In the latest Pekoe POV, Digital Advertising Assistant Kayla Lopez discusses how YouTube has become one of the most effective tools for Broadway to make that first impression.

More Tudor tea from our SIX The Musical on Broadway 👑 event at The Wall Street Hotel! 🫖 💜
08/13/2026

More Tudor tea from our SIX The Musical on Broadway 👑 event at The Wall Street Hotel! 🫖 💜

08/10/2026

So many friends of J. Edgar, so little time! Catch at London’s through August 16 only! 🚬👠

08/07/2026

Recognize these sharks? 👀

Check out their entire fin-tastic journey from this year’s Shark Week on the The Play That Goes Wrong channels🦈

The novelty tied to the word “immersive” may have worn off, but the expectation of what “immersive” delivers hasn’t - au...
08/07/2026

The novelty tied to the word “immersive” may have worn off, but the expectation of what “immersive” delivers hasn’t - audiences are drawn to experiences that feel personal, exclusive and impossible to replicate through a screen. In the latest Pekoe POV, Director of Integrated Marketing Leah Barnet talks about rethinking your strategy to reach experience-driven consumers.

08/06/2026

Omigod You Guys! 💖🎧

Throwback to last week’s On the Record with the perfectly pink Legally Blonde The Musical (Original Broadway Cast Recording) and special guest Hal Luftig!

Digital marketing gives us something we’ve never had before: the ability to understand what audiences actually respond t...
07/31/2026

Digital marketing gives us something we’ve never had before: the ability to understand what audiences actually respond to. In the latest Pekoe POV, Digital Media Manager John A. Bourdierd shares how testing your creative assets can successfully shape your show’s advertising.

Congrats to the following Pekoe team members on their new roles! 🎉Jenny Dorso - Head of New Business StrategyAudrey Arma...
07/28/2026

Congrats to the following Pekoe team members on their new roles! 🎉

Jenny Dorso - Head of New Business Strategy
Audrey Armacost - Creative Content Director
Kelly Ganning - Art Director, Ads
Dounia Benabdallah - Digital Media Manager
John A. Bourdierd - Digital Media Manager
Maddie Greenberg - Brand Partnerships & Promotions Manager
Ryan Meitzler - Senior Video Editor

The most effective digital advertising platforms in 2026 are the ones that help guide potential ticket buyers from first...
07/24/2026

The most effective digital advertising platforms in 2026 are the ones that help guide potential ticket buyers from first discovery to purchase. In the last Pekoe POV, Digital Media Manager Dounia Benabdallah talks through the digital platforms Broadway should be prioritizing to drive ticket sales.

The type of content your ad agency captures during photo and video shoots isn’t only a creative decision, it’s also a st...
07/17/2026

The type of content your ad agency captures during photo and video shoots isn’t only a creative decision, it’s also a strategic one. In the latest Pekoe POV, Account Associate Emily Mayo breaks down the five different types of content shoots that bring a show’s campaign to life.

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