The Pekoe Group

The Pekoe Group Full service advertising agency for Broadway shows.

A Fire Island water taxi…but make it Tudor. 👑🚤
06/10/2026

A Fire Island water taxi…but make it Tudor. 👑🚤

Only in New York ✨ A night celebrating the incredible work of the team. Congratulations to all of this years nominees ...
06/09/2026

Only in New York ✨ A night celebrating the incredible work of the team. Congratulations to all of this years nominees and winners.

Excited for to set sail tonight - don’t miss it at the Metropolitan Opera House for 9 performances only!
06/09/2026

Excited for to set sail tonight - don’t miss it at the Metropolitan Opera House for 9 performances only!

06/06/2026

Happy 202SIX to the Queens of and the entire Queendom who make every day a royal celebration! 👑

Check out a mall takeover fit for a Queen at 👑
06/04/2026

Check out a mall takeover fit for a Queen at 👑

Excited to welcome two new members to the Pekoe team!Jimmy McNicholas - Consulting Creative DirectorJimmy brings 25 year...
06/04/2026

Excited to welcome two new members to the Pekoe team!

Jimmy McNicholas - Consulting Creative Director
Jimmy brings 25 years of experience working with clients on Broadway, in the West End, and beyond. This exciting new collaboration reflects a natural alignment in creative philosophy and a mutual interest in staying ahead of the curve in a fast-evolving live entertainment landscape.

Leah Barnet - Director of Integrated Marketing
Leah has more than 10 years of experience in digital and brand marketing strategy. Most recently at Paramount, she led digital marketing and go-to-market brand strategy for titles across the MTV Entertainment Group portfolio, including franchises on Comedy Central, Paramount Network, MTV, and Paramount+.

So much fun showing up in the town (Times) Square for The Broadway Picnic Basket Auction! 🧺Photos: Partners:
06/03/2026

So much fun showing up in the town (Times) Square for The Broadway Picnic Basket Auction! 🧺

Photos:
Partners:

06/03/2026

Loved celebrating Robert Montano and with so many friends on opening night!

06/02/2026

A great campaign doesn’t happen by accident. We asked our team which part of a marketing strategy deserves more credit... ✏️

For the first time in 32 years, New York will host several games of the FIFA World Cup this summer, which means hundreds...
05/29/2026

For the first time in 32 years, New York will host several games of the FIFA World Cup this summer, which means hundreds of thousands of people new to the Big Apple. In the latest Pekoe POV, Account Manager Gabriel Berkowitz shares why this is an exciting opportunity for Broadway and how shows can engage those international tourists.

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