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The DTC story., New York, NY (2026)

01/23/2024

Behind the Brand: Featuring Javy Coffee

Javy Coffee is a brand of coffee concentrate that delivers great taste, convenience, and affordability. Founded in 2020, Javy Coffee aims to revolutionize the coffee experience with its innovative product. It is made from 100% organic and fair-trade coffee beans, & contains no additives, sugars, or fats. Javy Coffee is the perfect solution for busy coffee lovers who want to enjoy a delicious cup of coffee in seconds.

Javy Coffee was founded by Justin Kemperman and Brandon Monaghan, two young entrepreneurs who share a passion for coffee and business. Justin Kemperman is a rare example of a Gen Z founder, who started his first venture, Shine Armor when he was a teenager. Brandon Monaghan is a seasoned marketer and strategist, who has worked with several successful e-commerce brands and helped them scale and optimize their online presence. Together, they decided to take on the coffee industry with a novel idea: coffee concentrate. They have grown the brand to over fifty thousand followers across different Social Media platforms. They have also been featured in media outlets such as US Weekly, openPR, and Federal Way Mirror.

According to Crunchbase, Javy Coffee has raised $9.4 million in funding, with the latest round being a Series A in March 2023. The company has also expanded its team to 38 employees, and has partnered with several influencers and celebrities to promote its brand. Javy Coffee is also identified as a key company in the coffee concentrate market, which is projected to reach a value of USD 3.90 billion by 2030.

Javy Coffee is not just another coffee brand; it is a revolution in a bottle and a symbol of unwavering passion and enthusiasm for coffee.

Website: https://www.javycoffee.com/
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01/22/2024

Behind the Brand: Featuring Dirty Labs

Dirty Labs is on a mission to take the 'Dirty' out of cleaning. Too many cleaners today still rely on petrochemicals and harsh synthetics that pollute the environment and our drinking water. Some of the most common cleaning and personal care ingredients have been found to be potential carcinogens, irritants, toxins, or endocrine disruptors. We believe there's a smarter way to clean without these chemicals.

Dirty Labs was founded to create the change we want to see in the cleaning industry — a truly innovative, sustainable approach to cleaning that’s rooted in science and aligned with nature. By utilizing breakthroughs in green chemistry, their team of chemists and environmentalists have raised the bar for performance, safety, and sustainability.

Founder Story:
Dirty Labs was born out of a passion for nature and sustainability. David Watkins and Dr. Pete He, have spent their careers in different fields, but shared a common vision of creating a cleaner future for the planet and the people.

David Watkins is an award-winning product designer and entrepreneur who has worked with Google, Jawbone, Skullcandy, and Incase. He witnessed the excessive amount of manufacturing waste being produced for consumer products and wanted to find a way to reduce it.

Dr. Pete He, is a veteran chemist with over 20 years of experience and a portfolio of leading innovations in home and personal care products. He also served as a board member and sector leader of the The Sustainability Consortium (TSC), one of the world’s largest consumer product sustainability organizations. During his 8-year tenure at TSC, Pete helped define and implement the product sustainability criteria for more than 100 product categories.

Together, they teamed up to create bio-based and nontoxic cleaning solutions that are safe for the most sensitive skin and fabrics. They are driven by a vision of making traditional petrochemical-based cleaning obsolete and creating a cleaner world for generations to come.

Website: https://dirtylabs.com/
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01/03/2024

Behind the Brand: Featuring Chameleon Cold-Brew

Chameleon Cold-Brew: The Nation’s Original Cold Brew

Chameleon Cold-Brew is a coffee company that was born in Austin, Texas in 2010. It was founded by two self-professed coffee geeks. Chris Campbell and Steve Williams met at a neighborhood barbecue in Austin, Texas, where they discovered their mutual love for coffee. They decided to join forces to sell a cold brew brand based on the original recipe served at Bennu Coffee. They teamed up with Austin's master roaster, R.C. Beall, to perfect the cold brew blend using beans from Beall’s coffee sourcing company, Texas Coffee Traders.

They launched their first products in the Austin market in 2011, and soon expanded to other regions and retailers.

In 2017, they sold a majority stake of Chameleon Cold-Brew to Nestlé, the world’s largest food and drinks company, to further grow their brand and reach more consumers.

In 2022, they sold Chameleon Cold-Brew to SYSTM Foods, a food and beverage brand platform that focuses on plant-based, sustainable, and socially responsible products.

Chris and Steve remain involved in the brand as advisors and ambassadors, and continue to share their passion for cold brew coffee with the world.

Product Showcase: Cold Brew for Every Occasion

Chameleon Cold-Brew offers a range of products to suit your taste, mood, and lifestyle. Whether you prefer to brew your own, enjoy it ready-made, or mix it up, we have something for you.

The Journey from Austin to the World:

Chameleon Cold-Brew has come a long way since its humble beginnings in 2010. From a local startup to a national leader, they have grown the brand, the team, their distribution, and their social impact.

Website: https://chameleoncoffee.com/
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01/03/2024

Behind the Brand: Featuring 🍝🍝

Yellowbird Foods is not just another hot sauce brand. It's a way of life for those who crave bold flavors and real food ingredients.

Yellowbird Foods started in 2012, when Erin and George, two creative souls from Austin, Texas, decided to make their own habanero sauce with peppers from their backyard garden. They wanted a sauce that was spicy, but also delicious, with no fillers, preservatives, or added sugars.

They shared their sauce with friends, family, and local farmers markets, and soon realized they had something special. People loved their sauce for its fresh taste, smooth texture, and versatile use. They named it Yellowbird, after the small, brave birds that are immune to the heat of peppers and love to snack on them.

Since then, Yellowbird Foods has grown to offer a range of sauces, from mild to wild, made with organic and non-GMO ingredients. They have also built strong relationships with local farmers and suppliers, who share their passion for quality and sustainability.

Yellowbird Foods is more than just a sauce. It's become a community of adventurous eaters who enjoy life with a dash of spice.

Yellowbird Foods has experienced rapid growth since its humble beginnings in 2012. From a local farmers market to a national brand, Yellowbird Foods has expanded its distribution, production, and customer base.

Website: https://www.yellowbirdfoods.com/
Instagram: Sauce
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01/02/2024

Behind the Brand: Featuring Nuun Hydration 🚰 🍉

Nuun is a company dedicated to keeping you as hydrated as humanly possible. Nuun’s drink tablets and powders are fizzy, tasty and loaded with electrolytes that keep you healthy and hydrated. Its low-sugar electrolyte tablet revolutionized the sports beverage market. Nuun is also committed to doing the right thing for the good of ourselves, other people, and the planet. Nuun donates 1% of every purchase to a nonprofit of your choice and supports women athletes, black equity, sustainability and girls’ empowerment. Nuun is more than just a drink. Nuun is a community of people and athletes always striving to beat their own best in everything they do.

Founder Feature:

Nuun was founded by Tim Moxey, an avid cyclist. Tim was frustrated by the lack of healthy hydration options on the market, especially for endurance athletes. He wanted to create a drink that was low in sugar, high in electrolytes, and easy to carry and use. He came up with the idea of a self-dissolving tablet that could be added to water to create a refreshing and hydrating beverage. Tim launched Nuun in 2004 with the help of his co-founder, Vishal Patel, who is now the chief nutritionist at Nuun. Together, they developed the first Nuun flavor, tri-berry, and started selling it at local bike shops and events. Nuun quickly gained popularity among cyclists, runners, and other athletes who appreciated its simple and effective formula.

Product Showcase:
Nuun offers a range of products for different hydration needs and occasions.

- Nuun Sport:
- Nuun Immunity:
- Nuun Vitamins:
- Nuun Energy:
- Nuun Endurance:

Website: https://nuunlife.com/
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01/01/2024

Starting the New Year with the BANG!

Cards Against Humanity, LLC is a party game for horrible people. It’s a hilarious and irreverent way to unleash your inner creativity and make your friends laugh. The game was created by a group of eight friends who met at Highland Park High School and wanted to make a game that was fun, funny, and offensive. They launched a Kickstarter campaign in 2011 and raised over $15,000, far exceeding their original goal of $4,000. Since then, the game has become a global phenomenon, selling millions of copies and expanding into various editions and expansions.

Cards Against Humanity is not just a game, it’s a cultural icon that challenges the norms of society and celebrates the absurdity of human nature.

Products Feature:

Cards Against Humanity offers a variety of products for different tastes and preferences. The main product is the Cards Against Humanity base set, which contains 600 cards (500 white and 100 black) that can be combined to create hilarious and outrageous combinations. The base set can be played by itself or with any of the expansions and packs that the brand offers.

has grown tremendously since its inception in 2011. The game has sold over 20 million copies worldwide and has become one of the most popular and influential party games of all time. The game has also received numerous awards and accolades

Website: https://www.cardsagainsthumanity.com
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12/16/2023

Cure Hydration, is a plant-based drink mix that has 4x the electrolytes of typical sports drinks and no added sugar or artificial stuff.

Cure Hydration was founded by Lauren Picasso, who suffered from dehydration herself. She was inspired by the World Health Organization’s formula for oral rehydration solution, which can hydrate you as effectively as an IV drip. She teamed up with a food scientist and a nutritionist to create a drink that uses organic coconut water powder, pink Himalayan salt, and other natural ingredients to provide optimal hydration and health benefits.

Cure Hydration has six different flavors and functions to choose from: hydration, energy, immunity, wellness, beauty, and sleep. Each one has a unique blend of electrolytes, vitamins, minerals, and antioxidants to support your specific health goals. Cure Hydration is also eco-friendly and socially responsible, as it uses compostable packaging and donates 1% of its sales to charity: water.

Cure Hydration is on a mission to cure dehydration and make hydration fun, delicious, and natural. Join them on this journey and see how Cure Hydration can help you feel your best every day. Cheers!

Website: https://www.curehydration.com/
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12/13/2023

GORGIE , the sparkling, 0 sugar energy drink with beauty benefits. Yes, you heard me right. This drink not only gives you energy, but also helps you glow from the inside out. How amazing is that?

Gorgie is a brand with benefits, created by Michelle Cordeiro Grant, a serial entrepreneur, angel investor, podcast host, and public speaker. She is also the founder of Lively, the lingerie brand that changed the game and was sold for $105 million. Michelle is a woman who knows how to create brands that celebrate women and their individuality. She wanted to create a drink that would make women feel good, not just in their underwear, but in their whole being. That's how GORGIE was bor is a brand with benefits, created by Michelle Cordeiro Grant, a serial entrepreneur, angel investor, podcast host, and public speaker. She is also the founder of Lively, the lingerie brand that changed the game and was sold for $105 million. Michelle is a woman who knows how to create brands that celebrate women and their individuality. She wanted to create a drink that would make women feel good, not just in their underwear, but in their whole being. That's how GORGIE was borGorgien.

GORGIE is made with natural and beneficial ingredients, such as green tea, natural flavors, biotin, B vitamins, L-theanine, and more. GORGIE is 0 sugar, gluten-free, vegan, non-GMO, low calorie, and no aspartame. GORGIE is the perfect drink to enjoy anytime, anywhere. Whether you need a boost for work, workout, or weekend, GORGIE has you covered.

GORGIE has a flavor for every occasion and every personality. You can choose from: Peachy Keen, a peach and rose flavor that will make you feel sweet and romantic; Berry Bliss, a berry and hibiscus flavor that will make you feel bold and adventurous; Tropical Vibes, a pineapple and coconut flavor that will make you feel relaxed and refreshed; and Lemon Zest, a lemon and ginger flavor that will make you feel bright and spicy.

Website: https://getgorgie.com/
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12/13/2023

Taika, the new-wave beverage company that's creating better coffee and matcha drinks that are better for you. Taika is not only delicious, but also magical!

Taika means magic in Finnish, and that's the essence of the brand. Taika was founded in 2019 by Michael Sharon and Kal Freese, two passionate entrepreneurs who wanted to create a better way to enjoy coffee and matcha. They met at a coffee event and realized they shared a vision for making beverages that are not only tasty, but also functional and healthy.

They spent months experimenting with different recipes, ingredients, and formulations, until they found the perfect balance of taste, functionality, and health. They use only organic coffee beans, ceremonial grade matcha, and plant-based milks, and infuse their drinks with adaptogens and functional mushrooms that help you achieve a balanced state of mind, without jitters or crashes. They also sweeten their drinks with monk fruit, a natural sweetener that has zero calories and zero glycemic index

Taika is on a mission to reinvent the experience of drinking coffee and matcha, and make them more accessible, delicious, and beneficial for everyone. Taika wants to fuel your creativity, and bring magic to your everyday life. You can find Taika at select retailers across the US, or order them online and get them delivered to your door.

Website: https://taika.co/
Facebook: Taika

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12/10/2023

Sustainable Strides with SUMS 🧦 👟🏃🏻‍♂️

Eco-Friendly Footprints: SUMS Socks is revolutionizing the running world with a commitment to sustainability. Each pair is crafted with eco-conscious materials, ensuring that every step taken is gentle on the planet.

Performance Meets Purpose: Not only do SUMS Socks offer superior performance for runners, but they also fuel a greater cause. With the innovative pledge-per-run model, runners amplify their impact beyond the track.

Community and Charity United: By syncing runs with Strava, the SUMS community turns their passion into support for Outrunners Charity, contributing to social change with every run.

Founder Feature:

Ed Vickers founded SUMS (SUMS_CLUB)with the vision of creating a brand that goes beyond profit, offering high-quality, comfortable socks while also making a positive impact on the environment and society. Prior to SUMS, he established Jollie’s Socks, which operated on a ‘wear a pair, share a pair’ model, donating socks to the homeless. His journey from student entrepreneur to eco-conscious leader at SUMS exemplifies his commitment to ethical business and making a difference.

Ed Vickers is not only an entrepreneur but also an advocate for sustainability. He believes that companies have a responsibility to give back to the community and minimize their impact on the environment. With SUMS, he has taken this philosophy to the next level by creating a brand that is not only environmentally-friendly but also socially-responsible.

Website: https://sumsclub.co.uk/
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12/09/2023

In urban New York City, was established to transform the mundane into the remarkable. Oncept distinguished itself not merely as a fashion label, but as an embodiment of deliberate living. The brand’s carefully crafted designs are a dedication to adaptability, attention to detail, and the preservation of material integrity.

Guiding this progressive enterprise are Megan and Nick, the innovators who envisioned a novel approach to fashion—one that harmonizes comfort with style and life’s simple joys. Their aspiration to create fundamental wardrobe elements culminated in the creation of Oncept.

The essence of Oncept is encapsulated in its stylistic approach that conveys a significant message. Every item is a declaration of the brand’s commitment to prioritizing quality over quantity. Focused on creative designs and sustainable materials, Oncept’s footwear represents a stride towards a more aware and considerate future.

The story of Oncept narrates the progression towards sustainability, spearheaded by two visionaries who are shaping a future in which fashion is not only visible but also experiential and integral to every step forward.

Website: https://oncept.nyc/
Instagram: .nyc

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12/08/2023

In a world where movement is life, Off Court emerged as a beacon of innovation in personal care. The brand was born from a simple yet profound realization: active individuals require products that can keep pace with their dynamic lives. Off Court’s founders, recognizing this gap in the market, set out to create a line of personal care items that would not only serve the functional needs of athletes and fitness enthusiasts but also elevate their daily routines.

The brand’s story is one of relentless pursuit of excellence. Off Court’s products are the result of meticulous research and a commitment to using science-backed ingredients that stand up to odor, sweat, and the rigors of an active day. Each product is a testament to the brand’s philosophy: to break a sweat without breaking the bank, and to do so with modern, fresh scents that one would want to sniff on repeat.

‘Different’ is in OffCourt’s DNA. The brand was formulated for active individuals to fight sweat’s side effects: dehydration and odor-causing bacteria. With high-performance formulas that actually work and refreshing, irresistible scents that won’t overpower, Off Court has set a new standard in personal care.

As Off Court continues to grow and evolve, it remains true to its core values of quality, functionality, and freshness. The brand’s journey is an ongoing narrative of pushing boundaries and redefining what it means to be a personal care brand in the active world.

Website: https://offcourt.com/

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