Welcome to COMMONGROUND/MGS, marketing communications' first minority-owned holding company. We are an agency at the forefront of the new marketplace conversation with the combined strengths and heritage of eight multicultural companies covering several disciplines: Commonground, MGSCOMM, The Vidal Partnership, The Cunningham Group, Sway Public Relations, Run Wild, Post Master, and CG Works—togeth
er forming COMMONGROUND/MGS. We operate in an America that is currently approaching a watershed moment, a tipping point when multicultural becomes the new mainstream. We believe businesses need to focus and invest financially and intellectually to win in this new marketplace where multicultural insights lead general market strategies for growth, innovation, sustainability, and a competitive advantage. This way of thinking opens up a world of opportunities for clients who are ready to look at the whole U.S. With a unique lens and understanding of the new marketplace—including the role of diverse populations and urban millennial culture—COMMONGROUND/MGS is poised to do something transformational in the space. We’re uniquely qualified to do this because:
We have experience that comes from years of understanding and helping clients thrive in cultures. Our agency culture embraces change. Our people transform marketing by day and influence culture by night. We curate talent that’s passionate about diversity and complexity. And most importantly, we have the confidence to execute against any culture.
