Acronym

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Acronym

Growth Marketing Agency
New York | EMEA | APAC
Global Headquarters: Empire State Building What hasn’t changed is why people search. They search to discover.

Acronym was founded in 1995 because everyone was searching the Internet and no one could find what they wanted. Our founder, Anton Konikoff, was one of the first to recognize why people were getting lost along the way: companies were unaware of the unwritten rules of search algorithms and weren’t taking advantage of new opportunities to reach customers. How people search continues to change, and i

t’s our privilege to help lead the change. Headquartered in the Empire State Building with a global presence across EMEA and APAC, our privately held agency brings together professionals who specialize in building transformative growth. We use data science to fuel paid, owned, shared, and earned strategies with a deep understanding of what motivates people to discover your brand and embrace what you offer. Acronym is discovery by design.

19/02/2025

Super Bowl ads: Worth the $8 million price tag? 💸 Discover the real impact and how smart brands are keeping the momentum going. Click for the full Acronym Fast 5 insights: https://acronym.media/Fast5_09

07/02/2025

As we celebrate Black History Month, Acronym recognizes the pivotal contributions of leaders of color in marketing and advertising. Trailblazers like Tom Burrell, Carol H. Williams, and Hans Dorsinville have shaped our industry with their creativity and vision. Throughout February and beyond, we encourage everyone to take part - whether it’s by exploring educational resources, supporting Black-owned businesses, or joining community events. Acronym is proud to celebrate diversity and champion inclusivity.

06/02/2025

🚨 Marketers, Brace Yourselves🚨 President Trump's tariffs on imports from Canada and Mexico are delayed, but the impact will be massive. 📈 Higher costs and supply chain chaos are on the horizon, affecting your ad budgets and CPC/CPM costs. Don't get caught off guard—discover how to stay ahead in our latest Acronym Fast 5. Read more: https://acronym.media/Fast5_07

30/01/2025

🤖 DeepSeek’s AI models are disrupting the market, slamming Nvidia’s stock and shaking up industries. What’s next? For advertisers, it’s a mix of new doors opening and fresh challenges emerging.

Dive into our latest Acronym Fast 5 to understand the full impact: https://acronym.media/Fast5_6

28/01/2025

🎙️ Tune in to our latest episode 🎙️

On the Keep Calm & KPI podcast's newest episode, Kat, Victoria, and Janelle discuss Financial Media Networks (FMNs). Learn about the benefits and risks of FMNs, privacy concerns, and the future of personalized advertising in banking apps.

Tune in now- 🎧 Listen on Spotify: https://acronym.media/Spotify 📺 Watch on YouTube: https://youtu.be/plmhVXjSO0g

27/01/2025

Breaking news- some advertisers have stumbled upon Google's Search Max present in ad accounts. It's not official yet, but could this be the revolutionary change in search advertising?

Check out our Acronym Fast 5 for the full story: https://acronym.media/Fast5_5

24/01/2025

Google's rallying advertisers to fight state regulations. But what's the real deal? Higher costs and more compliance headaches. Is Google really looking out for you, or just their bottom line?

Get the full scoop in our latest Acronym Fast 5. Click here to read: https://acronym.media/Fast5_4

17/01/2025

The LA fires are a crisis with far-reaching impacts. How can advertisers step up and make a difference? We've got the strategies and advice you need in our latest Acronym Fast 5. Read More: https://acronym.media/Fast5_3

13/01/2025

Is TikTok on the chopping block? 🔥 The Supreme Court's decision could change everything for advertisers. We've got the insights and recommendations you need in our latest Acronym Fast 5. Read More: https://acronym.media/Fast5_02

10/01/2025

🎙️ New Episode of Keep Calm & KPI Podcast! 🎙️

In Episode 7, Kat, Keenan, and Janelle discuss their top five predictions for 2025. Learn about the backlash against AI, social media fragmentation, brand safety challenges, evolving privacy regulations, and the impact of AI on creative agencies. Don't miss out!

🎧 Listen on Spotify: https://acronym.media/Spotify 📺 Watch entire episode on YouTube: https://youtu.be/4csHBdyGHT4

09/01/2025

How will Meta’s community moderation affect your business? We’ve analyzed the risks and opportunities and have the answers. Get our take and top recommendations in our latest Acronym Fast 5: https://acronym.media/Fast5_01

31/12/2024

As we close out 2024 and welcome 2025, all of us at Acronym are reflecting on and grateful for a year of remarkable successes and achievements. Looking forward, we're thrilled about what's on the horizon. We're gearing up to tackle new challenges and celebrate more successes. Expect bold moves and breakthroughs!
Happy New Year from Acronym!

Address

350 5th Avenue, 65th Floor

10118

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+12126917051

Website

http://www.acronym.com/

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