Forwardpmx

11/02/2021

Your audience is everywhere, so how do you ensure your brand is there in the moments that matter?

Join our Strategy Director Lesley Duncan and our fab partner at StackAdapt Kat Duffield this Thursday for a webinar, where they’ll dig into the importance of a multi-channel approach powered by programmatic advertising. They’ll also debunk some common myths and share best practices for success across campaigns, no matter the channel. Because remember, the audience is the channel that really matters!

Register here: https://lnkd.in/eeM4qHg9

10/29/2021

What do culture, wellness, diversity, equity and inclusion have in common? They’re the key ingredients to creating an organization where your people can thrive. And next year, you better believe People are the Priority!

Join our Director of People Experience Lamont Carolina on next week’s Bellatrix Group LinkedIn Live Series: The Leadership Imperative, where he’ll unpack these themes for companies looking ahead into 2022. This is a must-listen with some standout thought leaders in the People Experience sector.

https://bit.ly/3mdJBtg

10/27/2021

For Black History Month, we have been celebrating Black innovators and thought leaders in the arts and marketing who have been challenging the status quo in their respected areas. And when we saw Kay Rufai's captivating photos of smiling Black boys in The Guardian and throughout London, we knew we needed to invite him and learn more about the S.M.I.L.E-ing Boys Project.

In response to the rise in knife crime in London, Kay created the S.M.I.L.E (Send Me Inspiring Loving Energy)-ing Boys Project, a research-led photography, poetry, and immersive art project that addresses the overall wellbeing of young Black boys between 13-25 through workshops, exhibitions, mentorship, and field study. Today, the Project empowers Black boys by providing tangible coping strategies to manage their mental health.

Huge thanks to Kay for sharing your story and inspiring the team. We can’t wait to see what you do next!

Click here to learn more: http://universoulartist.com/smiling-boys-project/

10/25/2021

Let’s be Reel – short form videos are a powerful tool for connecting with consumers, and more recently, driving actual sales. The new Instagram Reels ads experience allows creators and businesses to share short form videos up to 30 seconds long.

We worked with our client Azadea and partnered with Facebook to find out how apparel brands prove impact by using this type of video ad content.

The campaign ran for two weeks, and the results are ‘reely’ promising:

+9.7% lift in Ad Recall
+2.4% lift in Top-of-Mind Awareness
+3.1% lift in Purchase Intent

To see the full case-study, follow the link: https://business.instagram.com/success/azadea/

Azadea boosted ad recall for its new online marketplace by 9.7% in the United Arab Emirates with the help of Instagram Reels ads.

10/22/2021

As we celebrate Black History Month in the UK, we're spotlighting just a few of the many influential Black leaders across the arts and marketing space who inspire us.

Each of these individuals challenges convention and pushes creative boundaries in thought-provoking ways, and like this year's theme, they encourage us to dig deeper, look closer and think bigger. Their stories ignite our passion to do things differently and challenge the status quo.

10/21/2021

Happy Advertising Week! This is your friendly reminder not to miss today’s session on the digital-first approach that’s sweeping every sector and the experiences that are winning the hearts and minds of today’s consumers. Our very own SVP of Integrated Media, Sheila Hollins, will be joining experts from YML, Code and Theory, and Stagwell. Tune in today at 1PM ET for learnings on digital brand transformation in the competitive race for consumer attention.

Secure your spot here: https://bit.ly/3ATeDuy

Everything is digital these days - which means the race for consumers’ attention is more competitive than ever. Across every-sector, a digital-first approach grounded in customer centricity drives loyalty. Join this panel to learn what it actually means to transform the businesses of today’s mos...

10/18/2021

What’s your definition of digital transformation? This Thursday, join our SVP of Integrated Media, Sheila Hollins, who is speaking alongside an expert panel to uncover what it means to transform the business of today’s most disruptive digital brands. You don’t want to miss this!

To secure your spot, follow the link: https://bit.ly/3ATeDuy

10/15/2021

It’s our one-month anniversary as the new Assembly! 🎉 Time flies when you’re having fun, and that’s exactly what we’ve been doing. Seeing our new name up in offices around the world makes it feel official. Cheers to our growing team of 1,500, in over 20 countries – we’re just getting started!

10/13/2021

Now, this is something to CELEBRATE. The dedication, the drive and the unmatched expertise of our teams in APAC has culminated in some incredible achievements, but this one is really special.

🏆Assembly is The Drum's Media Agency of the Year APAC!

Cheers to our team and clients - this win is truly yours, and comes in a year of navigating through unique challenge, where perseverance brought change and growth in all the best ways for our people and the global brands we partner with every day.

Assembly also took home a win for Best B2B D&I Program, Best SEO Campaign for Adobe in Korea, as well as Highly Commended recognition for La Me@r and Adobe in the Best Retail & Consumer Goods and Best Use of CTV/OTT Video categories respectively.

10/12/2021

Our Tuesday just got a lot brighter! We're up for Google's Premier Partner of the Year in the Lead Gen category for our work with Vitalant. It’s easy to succeed when working alongside incredible clients like , whose life-changing mission has saved countless lives through plasma donations - especially during COVID-19. Cheers to all involved for this meaningful achievement!

10/12/2021

Amazing things happen when you bring diverse talent together from all around the world. And that’s exactly what we’re doing here at Assembly.

Our leaders across the business shared their reactions and insight on what coming together means for our people, clients and global capabilities. Read on below: